The definition of business format is: according to the specific needs of specific consumers and certain strategic goals, selectively using commercial means such as business structure, store location, store size, store form, price policy, sales methods and sales services to provide sales and services.

The word "format" comes from Japan and is a typical Japanese-Chinese word, which appeared in the 1960s. Xiao Guisen wrote in the textbook "Chain Management Theory and Practice" written for Tsinghua University Professional Manager Training Center.

Mr. An Shimin of Japan believes that "format is defined as the form of business" is the unity of form and efficiency, and form is the form and the means to achieve efficiency. ? Format is a specific form of retail store providing specific goods and services to specific customer groups, and it is also a specific form of retail activities. Generally speaking, the format refers to the specific business form of retail stores to whom, what to sell and how to sell.

At present, the retail industry mainly has the following formats: department stores, supermarkets, large-scale comprehensive supermarkets, convenience stores, warehouse-type shopping malls, professional markets, specialty stores, shopping centers and so on. The classification of retail formats is mainly based on site selection, scale, target customers, product structure, store facilities, operation methods and service functions.