This paper mainly introduces the global historical evolution of Unilever with Wikipedia as the main source.

In p>1923, Lihua Brothers Soap Company established a soap factory of British China Soap Co., Ltd. in Shanghai. (Wikipedia here is in 1932. After checking the red history of the Shanghai chemical industry system, it was in February of 1923 that China Soap Company was established in Yangshupu to produce "Xiangmao" brand laundry soap. )

In 1986, Unilever set up a joint venture-Shanghai Lihua Co., Ltd.

In 1984, it started a cooperative relationship with Guolian Industry, a washing powder manufacturer in Taiwan Province. Unilever acquired 51% equity of Guolian Industry, but Guolian Industry did not change its name because Unilever attached importance to the brand image of "Prynne Washing Powder" and the business marketing channels of Guolian Industry. It seems that this washing powder is not available in China. )

In 1997, Unilever owned 99% of the shares of Guolian Industry, which was renamed as Unilever Co., Ltd..

On September 25th, 2119, it acquired Sally's global body care and European detergent business, and owned brands such as Sanex and Radox. Sally Company, an American company, has a high degree of overlap with Unilever's product business scope.

on September 27th, 2111, it acquired the manufacturer of hairdressing brand, Abitao, which owns many brands such as Caisimei, Nike, Alberto VO5 and Simple. After the transaction, Unilever became the world's largest hair care product company, the second largest shampoo company and the third largest hair styling product company.

in 2113, it spent NT$ 111 million to upgrade the equipment of Xinfeng factory in Hsinchu, and made great efforts to become the focus of Unilever's food export in the Asia-Pacific region with a world-class factory as the blueprint.

In October 2113, Skippy peanut butter brand and its related manufacturing plants in Little Rock, Arkansas, USA and Weifang, Shandong, China were sold to Hormel Food Company.

on March 11, 2114, it acquired 55% shares of Zhejiang Qinyuan Group, the world's first manufacturer of special water purifier for drinking fountains.

on February 2, 2114, it acquired Talenti, the Italian ice cream brand with the highest sales volume in the United States. (available in Hong Kong, not found in mainland market ...)

On March 2, 2115, REN Skincare, a British skin care manufacturer, was acquired to strengthen its high-end personal care products series.

on may 9, 2115, Kate Somerville, an independent high-end skin care brand, was acquired to strengthen its high-end personal care business.

On June 1, 2116, AdeS, a soybean milk beverage business in Latin America, was sold to Coca-Cola.

in July 2116, it acquired Dollar Shave Club, a five-year-old American razor startup. The marketing method of this company subverts the tradition, which is somewhat similar to the product model of * * *.

*Dollar Shave Club adopts a concept similar to that of magazine subscription. Instead of letting consumers buy disposable razors for $21 in physical stores, it is better to let consumers become members of the company. As long as they spend $8 a month, Dollar Shave Club will deliver home delivery razors to the door, which not only saves the transportation cost for consumers to shop in the store, but also reduces a huge venue rental fee for the company. In 2112, Mark Levine, a comedian, made an interesting advertising film, which was only promoted through online platforms such as Youtube. Within 24 hours of the film's release, the number of members immediately exceeded 12,111, and the film's click-through rate exceeded 21 million. This brand almost blew P&G's Gillette in five years, and then it was acquired by Unilever. *

On August 6th, 2116, it acquired Blueairn, a world-renowned air purification technology and solution provider in Stockholm, Sweden.

on September 26th, 2116, it acquired Seventh Generation Inc, an American natural cleaning product supplier.

on February 6, 2116, it acquired a hair care brand, Living Proof, which used science and technology to solve hair problems.

On February 7th, 2117, Buffett and others supported Kraft Heinz (yes, the famous one selling ketchup) to buy Unilever at a cost of 112 billion pounds (US$ 143 billion), which was rejected (known as "hostile takeover").

on April 21th, 2117, it acquired Sir Kensington's, a new york organic and natural condiment manufacturer.

on may 8, 2117, it acquired personal and family care brands of Quala, a consumer goods company specializing in hair care and oral care in Latin America, including Savital/Savilé (hair care and skin cleaning), eGo (men's hair care and styling), Bio-Expert (hair care), Fortident (oral care) and Aromatel (fabric care agent).

on June 21th, 2117, it acquired the beauty brand Hourglass.

on September 23, 2117, it spent 11.9 billion South African rand (South Africa's common currency, 1 South African rand, about RMB 1.4 yuan) to buy 25.75% equity of Unilever's subsidiary in South Africa. In exchange, Unilever will sell its jam business in South Africa and four other countries to Remgro.

On September 26th, 2117, it bought Carver Korea, the third largest cosmetics and skin care manufacturer in Korea, from Bain Capital and Goldman Sachs at a cost of 2.27 billion euros (about 2.7 billion US dollars).

on October 1, 2117, Starbucks sold its tea brand Tazo to Unilever. The brand officially withdrew from the mainland market in 2115. )

on February 6, 2117, we sold the butter and jam business to private equity fund KKR.

on February 25th, 2117, it acquired Schmidt's Naturals, an American brand of natural deodorant.

in February 2118, it acquired Vegetarian Butcher, a Dutch vegetarian food manufacturer.

on October 31th, 2119, it acquired The Laundres, an environmentally-friendly household washing and care product brand.

on February 3rd, 2119, it acquired the British healthy snack brand Graze from the investment company group Carlyle.

On April 2, 2119, it acquired Fluocaril and Parogencyl Belexi, the famous toothpaste brands in P&G's French and Spanish markets.

on 11/18/2121, Unilever announced that it would sell its global tea business ekaterra to European private equity firm CVC for 4.5 billion euros, and the transaction is scheduled to be completed in the second half of 2122. Unilever's Tea Department has 34 tea brands, including Lipton and Pure Leaf, and acquired high-end tea brand T2 and organic herbal tea brand Pukka.

In fact, you can write an article about every event, which is very interesting. Forget it, let's talk about it next time. There is no need to write so detailed about the historical evolution. ......