Old place, 3.1 CUP bar coffee tea Jane love (fashion bar) Xuhuxuan lost his way in midsummer happiness, forgotten the way, popular bar, first-class gallery, etc.

Or just call it local customs

This is some advice on running a bar, and I hope it will help you (* _ *)

The main drinks are profitable. However, if the funds are not strong enough, it will be difficult to run a bar. Many bars in Guangzhou, Shanghai, Shenzhen and other cities closed soon after opening. Although they are luxuriously decorated and equipped, they always fail to attract customers. The main reason is that there are too few bars with unique personality, which are nothing more than luxurious western-style decoration, in the form of coffee or selling drinks and snacks at the counter. Look, always feel the same, deja vu. Because of the small scale and brutal competition, more bars run by small capital have closed down. The local customs bar has small investment, rich personality in internal layout, and rich traditional cultural taste in simplicity, which is very attractive to guests. People who are tired of watching fashion and playing with "modern style" feel the pain of "nostalgia" from time to time, so the local customs bar came into being. There's a bar in downtown Guangzhou, which looks old-fashioned. The floor is paved with stone slabs, the walls are hung with bamboo hats, the ceiling is covered with old-fashioned ceiling fans, and there is an old windmill for threshing. The bar stool is a small bamboo stool. The whole bar looks like an old house in the country.

However, its business is surprisingly good, and foreigners come here.

■ Target customers

Most people patronize bars, especially men. Generally speaking, women and elderly people patronize bars alone, but rarely. Especially for women, it is extremely rare to go clubbing alone, and most of them are accompanied by friends of the opposite sex.

Although young men are regular customers in bars, they also like to patronize in groups. To put it bluntly, the customers in the bar smack of "collective consumption", and they are mainly young and middle-aged people under the age of 45, with a certain cultural accomplishment.

■ Location selection

Luxuriously decorated bars should be located near busy downtown areas, entertainment centers or large commercial centers as far as possible. These lots are crowded with people, which is easy to pollute the business atmosphere, but the store rent is extremely high, which is beyond the affordability of ordinary small operators. Local-style bars mainly attract customers according to their unique style and personality, so the opening location does not necessarily choose the above-mentioned location, next to colleges and universities, and the cultural palace frequented by young people.

Parks, cinemas, restaurants and other areas near the street are all suitable for setting up local customs bars, and even traffic arteries with large crowds in suburban areas can also be given priority.

■ Store layout

The so-called "local customs bar" mainly sells "local customs" and "local flavor". Whether the business is successful or not, the store layout accounts for 61% of the effort.

The area of the bar is about 18 ~ 25m2. No matter how small it is, it must highlight its local flavor, and it is best to be "authentic" from the inside out. The door of the bar should be covered with the common wooden door in the old house, with a scarlet tone and a door god affixed, which will first make the customers shine. The floor in the bar can be paved with pebbles or large pieces of bluestones of different sizes, and some paper-cuts and New Year pictures are hung on the walls, which makes the atmosphere even more atmosphere when there is a portrait of Chairman Mao, because there are still many families hanging portraits of his old man's house in the vast rural areas. There are also exquisite tables and chairs, which can be furnished with some rough and unpainted simple wood grain tables and chairs, small bamboo chairs (stools) and small bamboo tables; The tablecloth can be made of large red cloth with local flavor or coarse cotton cloth.

If a local-style bar with an area of over 21 square meters can be set with a wooden windmill, a small stone mill, bamboo hats, straw stalks, a bunch of old corn and red peppers, the unique game and natural frankness and innocence in the countryside will be "exposed". The atmosphere of the bar will come out.

before making store layout, the shopkeeper must consider the geographical restrictions. For example, the bar area is not large, so it is impossible to decorate it with the characteristics of southern and northern rural areas, but only with the local flavor of the region. A bar with a larger area has no scruples in this regard. The characteristics of southern rural areas, northern rural areas, eastern rural areas and western rural areas are all in one place, and it is arranged in the style of "China Rural Folk Museum". In this way, customers from all corners of the country can feel the smell of their hometown soon after they walk into the store, and a sense of intimacy arises spontaneously, which is of great help to your business development. In a word, there are two ways to decorate the store: one is to invite bars into a single regional local style; First, it is arranged as a "hodgepodge" that combines the characteristics of the east, west, north and south villages. The former is suitable for bars with a small area, while the latter is suitable for bars with a size of more than 21 square meters.

■ Price variety

Rural-style bars have fallen behind in store layout, and in line with this, they should also follow this style in the supply of drinks and food, and win by "soil". No matter what kind of wine, tea, meat, vegetables and snacks are, they should be characterized by "rough tea and light rice". Don't think that there is no market for "rough tea and light rice". Modern people have absorbed too much fat, and the atmosphere of "returning to the truth" in diet is growing, and people will not refuse light dishes. Moreover, quite a few of the guests who patronize the bar come after dinner, and the big fish and big meat make them bored. Moreover, the "simple tea and light rice" mentioned here does not mean "wild vegetables and boiled water", but refers to the "light taste". For example, drinks, you can order rice wine, sorghum wine and white wine brewed by farmers in the countryside, and other traditional China drinks such as yellow wine, Shao wine, fruit wine and dew wine can also be supplied. All kinds of tea produced in North and South are indispensable, and green tea, black tea and oolong tea are essential things.

as for food, of course, it is also based on rural flavor, and the materials can be rough, but the production should be refined, that is, "coarse materials are refined". This not only keeps the local flavor, but also makes it difficult for customers to swallow, and at the same time reduces the operating cost.

in terms of price, the fees should not be too high, otherwise the bar should not be called a local style bar, but a "western style" style bar. It is reasonable to calculate and set the price standard on the basis of maintaining the gross profit margin of about 61% when drinks, food and service charges are added together.

because of the low cost, the gross profit margin of 61% is quite ideal.

■ business strategy

what kind of name is better for the local customs bar? This should be studied by the shopkeeper himself. But no matter what the name is, what it sells is mainly "atmosphere and sentiment", not drinks, food and specific services. Don't stand in the bar to wait on the guests. Instead, let the guests pour their own drinks, sit at the rough wooden table under the bamboo curtain, drink coarse tea and light wine, eat coarse grain millet porridge and sorghum rice, and push a cup for a change to taste the unique wild, straightforward and simple atmosphere of the countryside. If you can do this, your local customs bar will attract many young and middle-aged intellectuals and students who are used to fashion and tired of "modern style". In addition, local customs bars may wish to apply for membership cards for frequent customers, with which they can enjoy discounts. When the number of cardholders reaches a certain level, a small club similar to a "salon" can be organized to get together to talk about music, folk customs, culture and other topics when they are free. On the one hand, it can add cultural atmosphere to the bar, and on the other hand, it can expand its influence and attract other customers.

to sum up, the local customs bar focuses on creating an atmosphere, transforming the seemingly worn-out "scenery" into a dreamy artistic conception of "deja vu", making the bar a place for nostalgia and enjoying the rural flavor.

■ Opening cost

The equipment of the local customs bar is 111% primitive, wild and cheap. It is estimated that wooden tables, wooden stools, decorations, New Year pictures, hanging pictures, windmills and stone mills will cost about 3,111 yuan (including freight), drinks, food and store rent will cost about 5,111 yuan, and other miscellaneous expenses will cost about 3,111 yuan. If we can solve the purchase of various props and ornaments nearby, the cost can be saved by about 3111 yuan, and the opening cost is only 8111 yuan.

■ Profit prospect

The operating profit of bars is generally above 51%. The local customs bar does not sell high-grade foreign wine, western food or high-priced Chinese food, so its operating profit is slightly lower, about 41%. A bar with a local flavor of 18 square meters should make a monthly profit of 4811 ~ 6911 yuan.

■ Opening information of local customs bar

Store area: 18 ~ 25m2

Store rental: 2111 yuan

Equipment expenditure: 3111 yuan

Opening cost: 8111 ~ 11111 yuan

Profit prospect: 4811 ~ 6911 yuan/month.