However, looking at all kinds of investment advertisements in the market, the contents are similar and exaggerated, and the designs are mostly chaotic, lacking the theme soul, which makes people confused and rarely has the desire to read.
So how can we plan and design a good investment advertisement?
Accurate positioning and clear theme.
1. Positioning should have a strategic height.
Before making investment promotion advertisements, enterprises must have clear product positioning and brand positioning, refine the advertising theme, and then create investment promotion advertisements. Otherwise, investment promotion advertisements are bound to be blind.
2. The advertising theme is clear, and the appeal point is concise and direct.
No matter how to express the theme of the advertisement, we must grasp one thing: to convince the target audience of the content of the advertisement, people should not immediately feel that they are cheating.
2 1 Century real estate investment advertisement has the title "Choose a home, choose an expert", which vividly conveys the theme of investment advertisement: I am an expert.
From the point of view of advertising typesetting design, symmetrical typesetting is simple and refreshing, and the choice of pictures is also in line with the brand image, which reflects the professionalism of experts and is easy to make the audience feel trust.
3. The title should be simple and clear, and accurately convey the appeal point.
The advertisement title of Dio Coffee's investment promotion advertisement is "You chose success ...", which does not accurately express the appeal point of investment promotion advertisement: What I chose chose was success? Why did I choose success? I don't know. Feeling is just empty talk. In the era of massive information, this half-hidden and half-hidden way can't spread the content to the audience quickly.
4. The layout should not be too complicated.
The typesetting of investment advertisements should arrange the order of copywriting according to the priority of demands. Not greedy. Modern people have a fast pace of life, and most people are disgusted with the dense words. When I got the investment advertisement for Chittagong, I didn't know where to start-there was no distinction between primary and secondary.
Wu Yutai's investment advertisement is too simple. The whole advertisement has only one name: "Wu Yutai" and "quality-oriented, between heaven and earth", which makes people a little confused. I don't know what product it is, let alone why it attracts investment.
Instantly convey the core selling point
Excellent advertising must be able to convey the benefits to consumers intuitively. In today's increasingly expanding information, not many people will pay special attention to your advertisement, let alone study what is said in it!
Your advertisement must attract the attention of potential franchisees at the first time. So refining a good selling point plays a decisive role.
The advertising selling point of the investment promotion advertisement of Haolunge is "39 yuan Pizza Buffet". The survey shows that 98.63% readers are interested in digital titles, especially those related to price or contrast. As long as it can attract customers at first sight, advertising is half the battle.
Baby-friendly investment advertisements also refined the selling point, and the title directly put forward the selling point of the product: "Women can do a lifetime career". I think every woman who wants to start a business will pay attention to this advertisement first and stop and have a look.
The content should be convincing.
The main contents of investment promotion advertisements must be described objectively and truly, and cannot be exaggerated.
Many chain enterprises always exaggerate themselves. For example, they declared that "30,000 yuan will be invested at the beginning of the year and 300,000 yuan will be returned at the end of the year". The franchisee looked at it and thought, what business can such a good product attract? Unrealistic! Merchants are probably just trying to cheat some franchise fees.
Of course, this does not mean that investment advertisements do not need gorgeous language, and language incitement does not mean flashy; A rich angle does not mean that there is no center of gravity. If the language is too plain, it really can't attract most people's attention, but if the words are too gorgeous, it is easy to usurp the role of the host and make people feel suspicious.
In fact, citing survey data or authoritative arguments reasonably can increase the credibility of the article.
Dicos and Fornet made full use of the data marketing rules of actual cases, market phenomena and market events, which greatly enhanced the persuasiveness of advertisements. The layout of these two advertisements is concise and refreshing, and the overall picture is mainly brand image.
Creative graphic design
A successful investment advertisement not only needs shocking content and attracting the attention of merchants, but also needs unique graphic design.
The creativity of investment promotion advertisements should have a clear symbolic form, and the translation of sales language into graphic language should have aesthetic connotation and extension.
Some investment advertisements are flashy in design, with too many elements piled up, and even many elements that have nothing to do with the advertising content. The visual characteristics of investment promotion advertisements are instantaneous effects, and people are always interested in exciting things, especially eye-catching titles, concise graphics and bright color content.
Greenery Pavilion's investment advertisements are relatively lack of creative design, which can't attract consumers' attention. No one will read your advertising copy, no matter how well it is written.
In short, a good investment promotion advertisement needs systematic overall planning and creativity, including the refinement of product concepts, the creativity of advertising titles, the unique design of layout, the objective description of main contents, investment promotion policies that can make merchants trust, and accurate and effective media planning and execution. It is by no means a simple copy, nor is it a gorgeous graphic design.