Why do you want to do this PPT?

For whom?

What do you want to express or express, and how do you express and express it?

Arrangement of the overall content outline

How to combine the characteristics of the company with color matching, content typesetting and filling

Adjust the logical relationship before and after, and highlight the key points

Below, we will analyze it part by part.

One. Why do you want to do this PPT?

Companies generally have websites, colorful pages and official WeChat accounts. Let's not discuss why we should make websites, colorful pages and official WeChat accounts, but why should we spend manpower and material resources to make a PPT when we have so much information? PPT is concise, flexible, convenient, easy to modify and spread, and it is a window for enterprises to fully display.

Of course, here, we are not going to discuss the importance of PPT, but to let everyone know what your PPT means. If you just repeat the content of the website or color page, you don't have to do it.

Two. Who did you show it to?

Who is this PPT for?

Report the company situation and strategic planning to the leader?

Show customers the strength and technical advantages of the company in order to get orders?

Introduce the company's development prospects and corporate culture to employees?

Different audiences have different emphases and need to be treated differently. Yes, that's right. You may have to prepare several versions of the company profile PPT. Before you start making, you must know very well who this PPT is for. Make it clear who it is for, and then think from the other person's point of view, what he wants to see, what he is interested in and what can impress him.

For example.

When introducing the company's technical team and technical strength, we focus on showing the integrity of the team (organizational structure), the experience and qualifications of personnel, and the advanced technology in the industry; For employees or job seekers, we should focus on the cooperation spirit of technical team, technical learning resources, display and future promotion space.

Of course, I don't advocate "talking with people and talking nonsense", but "getting down to business". You can't fabricate or exaggerate facts in order to win the favor of the audience.

Three. What do you want to express or express, and how do you express it?

What you want to express or express is the goal, and how to express it is the method.

Or for example.

I am a processing enterprise, and our advantage is hard power. For example, the number of machines is large, the scale is large and the machining accuracy is high. So how do we behave?

1. Picture —— Show the scale of equipment in the factory building through photos, such as Frank CNC matrix. At first glance, it is vast, causing visual impact.

2. Form-This is generally a list of equipment, including brand, model, quantity, processing accuracy, and new and old equipment.

3. Chart-The scale of equipment and production capacity can be compared with the manufacturers of TOP5 or TOP 10 in the industry, so that the audience can quickly make industry positioning for enterprises (such as the top three in the Pearl River Delta and the second in Shenzhen).

Four. Arrangement of the overall content outline

Note that it is not the time to open ppt and enter the company name and directory.

My suggestion is to use hand-drawn manuscripts. According to the above points, plan our content outline.

Suppose we are a PPT for customers, which includes: company introduction, development process, organization and team, products and services, hardware facilities, product cases, honorary qualifications, major customers, future planning, etc. First sort out this content directory, and then consider merging directories and expanding subdirectories according to the actual situation. For example:

1. Company Profile

1. 1 industry background

1.2 Company Profile

The development of 1.3

1.4 organizational structure

2. Introduction to the team and technology

2. 1 Introduction of Core Team

2.2 Introduction of core technologies

3. Service and product cases

3. 1 Services: CNC machining and surface treatment.

3.2 Product case

4. Hardware facilities

4. 1 Photo of workshop, workshop and equipment

4.2 Equipment List (Production Equipment and Testing Equipment)

5. Quality management system

5. 1 quality architecture

5.2 Quality Control Process

5.3 System Certification

6. Honorary qualification

6. 1 high-tech, patent

6.2 Other Qualification Certification

7. Customers and income

8. End

From the above outline, we know that our PPT is expected to be 18~20 pages. Every page is clearly written.

Five. How to combine the characteristics of the company with color matching, content typesetting and filling

Next, we need to consider the style design of our PPT.

Style contains a lot of content, in short, the overall tone, the style of elements and so on.

Manufacturing enterprises, mostly dark blue. But not all manufacturing enterprises should use blue. For example, welding can be orange or red, sheet metal can be gray or green, and PVd can be gold or silver?

Here, we should put forward a concept of enterprise standard color. Enterprise standard color is a fixed color or a set of color system designated by enterprises, which is suitable for all visual communication design media. Through the intuitive stimulation and psychological reaction of color, highlight the business philosophy and product characteristics of the enterprise, shape and convey the corporate image.

Typical ones are Frank's yellow and Foxconn's dark blue. This will generally be reflected in the corporate logo design. Then our PPT should also be matched with this when choosing the style, so as to achieve the consistency and harmony of the overall color.

In the layout of content, each page is a collocation of words, pictures and icons. Many articles or books related to PPT skills introduce various typesetting methods. Such as align, parallel, cut, wrap ...

Here, there is a lazy way. I usually extract the content format that I think is better from different PPT templates and put it together. Then, according to the content of the page, choose the appropriate layout. For example, the following figure contains four typesetting modes. You can easily adjust the fill color, border and text color of icons to match the style of the whole PPT.

Six. Adjust the logical relationship before and after, and highlight the key points

According to our previous outline arrangement and filling, the whole PPT is a whole. But is this whole, from front to back, coherent? Is it logical? Is this PPT different from the general manufacturing PPT? Do you highlight the key points? Can there be some eye-catching places? Can the viewer remember a little after reading it?

At this time, we need to rethink.

For example, should technological advantages become a separate plate? Quality testing equipment is very important, should it be put into the quality management system?

Because we have fully understood the content of each page, at this time, we need to flash every page from our minds again and again like watching a movie, thinking about its focus, continuity and rationality of layout. In addition, PPT can also be played and browsed repeatedly from beginning to end to optimize the content order and connection mode.

Summary:

Introduction of manufacturing company PPT production does not need fancy animation, nor does it necessarily need PPT technology on the tall side. As long as the goal is clear. With clear thinking and proper steps, you can easily make a perfect company profile PPT.