Zhongguancun shopping mall. In Zhongguancun shopping mall, most customers are students, and clothes and shoes are very cheap. In Zhongguancun shopping mall in Beijing, there are high heels, and they are very cheap. Zhongguancun Mall is located in the core area of Zhongguancun Square in Beijing. It is a comprehensive shopping center integrating leisure, entertainment, shopping and catering, with the theme of innovation, fashion and leisure.