A number of official media officially reported that while Michael Chen withdrew from the shareholder camp, "Xianhezhuang" was ready to start a new business and change its name directly, and both parties no longer had any equity responsibility.
According to relevant data, the former Xianhezhuang Catering Company changed its business scope from the previous catering investment field to the catering management field. These two fields look very different, but in fact their scope is obviously different. Subsequently, Michael Chen directly announced his withdrawal and gave his position to a partnership managed by Henaya Guangfeng brand. Michael Chen, who chose to withdraw his shares, made a cut with Xianhezhuang in this way, intending to stay out of it completely.
In fact, the bleak performance of Xianhezhuang in recent years is obvious to all. The number of Xianhezhuang stores plummeted to more than 500, and more than 270 stores were closed, with the scale of closing more than one third. In the eyes of the industry, this once-popular catering brand is now at the end of the road.
It is worth mentioning that Michael Chen, with a keen sense of smell, paved the way for herself as early as 2020. At the beginning of 2020, he withdrew with several partners, which was quite fast.
To this end, a well-known blogger named Michael Chen directly, sharply criticizing the chaos in the current star catering investment industry. Unexpectedly, the blogger also received a letter from Chen's lawyer, and related works were also taken off the shelf. It seems that the negative impact of this incident on the Michael Chen team is incalculable, so the team decided to leave the scene in person to "set the record straight" and directly use legal rights to warn some creators.
As many netizens said, when celebrity sideline brands were involved in the past, celebrities themselves would publicly apologize to appease everyone. I didn't expect that celebrities nowadays don't even have a minimum attitude, and Chen Ye didn't respond. The media contacted Xianhezhuang, and the other party directly said that they didn't know, saying that someone would reply, but there was no reply.
Now Chen's lawyer's letter has not only failed to calm public opinion, but has aroused public anger. After all, as the blogger who created this content said before, as the masses have the right to speak, stars should not blindly control public opinion.
It is reported that Xianhezhuang first made a fortune by Michael Chen's fame and image, and the total amount of funds absorbed in two years was as high as 370 million. It is precisely because there are stars in the town as intangible assets that the joining fee of Xianhezhuang is much higher than that of similar brands. In addition, franchisees should also make profits to the brand headquarters in accordance with the agreement.
Well, even if the store makes money, there are few profits, not to mention that the operation and maintenance of the store alone will cost more than one million a year. Franchisees work hard but can't get into their own pockets, while Michael Chen on the other side can even make a lot of money as easy as blowing off dust. Now that the business is losing money, Chen Heze chose to get up and leave without looking back, which is really irresponsible. Lawyers also made a public statement on this matter, saying that if the capital contribution is not in place, on the one hand, shareholders will be jointly and severally liable for the company's debts, and on the other hand, Michael Chen's personal image will be damaged.
As this matter intensifies, I believe that relevant departments will intervene to investigate this matter, and whether the brand should be responsible for the franchisees, I believe the official will finally give a clear statement.