Introduction of Red Rudder Wharf Enterprise
With the support of large catering groups, Red Rudder Wharf Catering Management Co., Ltd. officially landed in the domestic hot pot fast food industry in 2009, and is a leading bar-table hot pot chain enterprise in China. The company is a comprehensive catering enterprise integrating food nutrition research, catering personnel training, hot pot project chain cooperation and food seasoning processing. The original and patented brand goals and differentiated market positioning of "Cruise Bar" and "Top Bar Desktop Hotpot Expert Leader in China" perfectly fill the gap in the domestic high-end fast food hot pot market, perfectly combine small hot pot, Chinese and Western fast food and fashion trend elements, and let every customer selectively experience the unique brand charm of Red Rudder Wharf with novel food culture and international standard service mode, which opens a new curtain of another wealth legend in China. In the aspect of chain system construction and management, Red Rudder Wharf integrates modern fast food business model and business philosophy, establishes five standardized systems, namely raw material procurement, logistics production, food processing, food packaging and restaurant staff operation, and introduces brand-new CIS system and chain management system. In terms of products, services, environment, etc., it is completely in line with international standards, integrating gluttonous food, fast service and comfortable environment, and has established a brand-new image of Chinese bar hot pot. The central kitchen, office center, R&D center, distribution center, Red Rudder Wharf Direct Store and Red Rudder Wharf Business School under the head office have laid the foundation for the rapid and stable development of the brand of Red Rudder Wharf.