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Huangshan Mountain is full of Haidilao waiting for 2 hours, and retaliatory consumption has begun?

After three months of epidemic prevention, travel during Qingming holiday has gradually recovered.

At 6: 31am on April 5th, the parking lot in Tangkou area of South Gate of Huangshan Scenic Area is close to saturation, and current limiting measures will be taken soon.

at 7: 39 am, the scenic spot announced again: the number of people in the scenic spot has reached the passenger flow limit of 21,111, and tourists are stopped from entering the park.

in March, the sales of outdoor products and fitness products of Suning Department Store increased by 57% and 95.6% respectively.

in the past March, convenience bee's coffee returned to the fourth place in the hot-selling list. In Shanghai, the coffee sales of convenience bee stores have doubled, and the largest order purchase has reached 93 cups.

As of March 8, Haidilao has newly opened 177 stores in Tianjin, Beijing, Shanghai and other cities, and has resumed 519 restaurant service stores. However, the business hours of all stores in Haidilao are changed from 11: 11 am to 22:11 pm.

Even so, it is still crowded during the peak meal period, and it takes 2 hours to eat.

With the success of epidemic control, the number of confirmed cases in most parts of the country is now zero, and there are no new cases. More than 81% of catering enterprises can eat in the dining hall, and the tourism industry is gradually recovering, which also makes people feel that life is gradually on the right track.

After staying at home for two months, people can't wait to go out for entertainment and dinner.

At present, it is still in the stage of prevention and control in Covid-19, and most restaurants have started to open, but the school has not notified the school to start, entertainment venues and gyms have not yet opened, and many tourist attractions are still restricted.

The consumption pattern of consumers has certain limitations, but judging from the recovery of the catering industry, we can already feel the enthusiasm of consumers. Although the recovery of in-house food is not ideal, the take-away data is soaring. Wuhan's milk tea takeaway orders increased nearly 8 times in 3 days.

However, the recovery of large consumption in real estate and automobiles has not yet begun. Especially after the epidemic, people are more cautious about large-scale consumption. According to statistics, as of the beginning of April, the retail sales volume of the automobile market is still declining. Some netizens said: "After all, buying a house and a car is not impulsive consumption, and it is not as cheap as eating a meal and watching a movie. It needs more consideration."

Haidilao, milk tea necessary for shopping, and gymnasiums for punching in fitness have become very luxurious during the epidemic.

Some netizens said, "I must drink all the milk tea in the tea shop after the epidemic!" I must have a good time and never stay at home again! .

However, some netizens said, "Just keep your job. There are no other extravagant hopes. Just don't get fired." "If you want to retaliate, you have to earn money. It's good not to be paid off now, and there is no money to retaliate."

The "home" life at home has changed many people's ideas and consumption views. As the post-91 s who gradually stepped onto the main stage of consumption, the change was the biggest. I used to buy as much as I wanted, and spend as much as I could, even as much as I could. During the epidemic, the importance of saving money was also recognized. More than 61% of consumers said that the future spending will become more rational.

At the same time, it also cultivated people's sense of urgency. At the beginning of the epidemic, many people thought it was not surprising that it was just a simple flu. Masks and alcohol were not prepared. When the epidemic broke out, when they thought of buying masks, they were already snapped up.

Some people who have experienced SARS will keep masks, alcohol and other materials at home, so as to be prepared. In fact, the same is true for the preparation of money, saving money to fight against unknown risks, from impulse to rationality.

after the epidemic ended, schools started, enterprises recovered, and everything was in a state of great urgency.

Everyone will definitely rush to the long-lost restaurants, cinemas and entertainment places, and will enter a short-lived consumption period, which will stabilize after this stage. And because of the end of the epidemic, the school will resume work in an all-round way, so that this outbreak period will not exceed the affordability of the market.

The catering industry and entertainment industry, which have experienced a trough of two months, will see explosive growth. Some people think that they should eat, drink and play in time. Tourism will also usher in the peak period of tourism, which is itself the peak season of tourism. Coupled with the depressed mood for a quarter, it should be fully released.

Due to the restaurant's closure, the wedding ceremony will also be affected. Many new couples will postpone the wedding date, and the booking time with the hotel will also need to be rescheduled. The related decoration industry will recover, but the outbreak of the decoration industry will be in October this year.

there are also some enterprises that are just needed during the epidemic, and will be affected after the epidemic.

For example, online office and online education, when offline office and study are impossible, online office and teaching have become the main force. When people return to their normal working hours, they are more willing to choose offline communication, which is hard to replace online.

At the same time, online medical care will also face an impact. Instead of online consultation and offline face-to-face communication with doctors, people will feel more at ease.

before the epidemic is completely over, we must not relax for a moment and look forward to the early end of the epidemic.