Door design should accurately reflect the category and operating characteristics of the store, publicize the business content and theme of the store, and reflect the characteristics and connotation of the goods.

02 advertisement

The door head should be able to play a propaganda role, and its purpose is to publicize the business content of the store and expand its popularity. When designing, you can use various decorative elements such as windows, doorways, light boxes, signboards and neon lights to design patterns, characters and shapes, and fully publicize shops and brands.

03 epidemic

The design of the door head should change with the changes of people's aesthetic concepts in different periods, and the materials, modeling forms and popular colors should also change accordingly to keep up with the trend of the times.

04 uniqueness

The design of the door head should strive to be different and unconventional, so that customers will have a sense of spiritual shock and emotional buzz when they see the door head of the shop. Design should dare to use exaggerated images and words to reflect the unique style of the store.

05 economy

The door design should not blindly pursue luxury, but conform to the principle of economy. As long as the materials are properly selected and conform to their own characteristics, the final door head will be carefully laid out and beautiful. Only when the door presents a bright, energetic and approachable atmosphere can it be favored by customers. If you want to plan such a kind store, you can start from the following two aspects.

The door of the shop should be easy to get in and out.

First of all, "wide facade" will give people a feeling that this store is "easy to step into". Especially opening a store for the first time means that you can leave easily when the door is big, so you can easily lure customers into the store without pressure. On the contrary, a narrow facade or a store head with a calm atmosphere will have a sense of tradition or class, and such a store is aimed at a specific customer group. Therefore, the size of the shop facade is also determined according to the nature and positioning of the shop.

Secondly, the decoration of the shop head is most suitable in arc shape, which makes people naturally move along the decoration. The funnel-shaped facade is also very popular with customers. Pay attention to avoid placing prominent, sharp or uneven items at the store head, or blocking the line of sight, dirty or damaged, and do not pile up sundries at the door. Your door is used to attract guests, not to scare them away or refuse them.

The door should have a clear image.

People are phototactic, and "bright" storefronts can make customers feel good. "Bright" here not only refers to the brightness of lighting, but also focuses on making customers feel "bright atmosphere" through color or design. This kind of door is eye-catching and popular. The use of popular elements can strengthen customers' goodwill towards the store.

In addition, we should pay special attention to the "neatness" and "affinity" in performance. "Cleanliness" not only refers to keeping neatness, but also includes whether customers can feel a brand-new sense of goods. "Affinity" affects how much goodwill they can win from customers.

Finally, it is very important to make the shop head look "chiseled", that is to say, customers can judge at a glance what products the shop mainly sells and what features they want to show. If your door can't tell customers what you are selling, don't worry. On the other hand, for some customers, shops of unknown nature will make people afraid to walk in.