I am a junior this year, and my major is marketing (business planning). Sometimes I am really confused about this major. I feel that everything has to be involved and studied, and it seems that I have learned everything neither too deep nor too shallow. Until now, I am a junior, but I still haven't really learned how to write a standard marketing plan. Teachers in the three-foot platform, Kan Kan and talk about things that give me a very empty feeling. I have also been to an internship in an enterprise. What the enterprise wants is that you can quickly enter this position. Therefore, he will give you a template or previous planning book for you to imitate and write, but now it makes me feel that what I have learned in class is really of little effect on my internship. Now I will talk about my understanding of how to collect information sources of network marketing planning. I will collect information sources from Huawei Technologies Co., Ltd., Apple Company and Xiaomi Technology Co., Ltd., and I think that only by collecting information sources from different companies in the same industry can we compare the advantages and disadvantages of different companies' online marketing in the industry. Such information source collection is meaningful, and there will be no progress without comparison. Apple selected samples: Apple's Apple mobile phone information sources: Baidu Encyclopedia, WeChat, Tik Tok, official website platform information transmission channels: video, graphics, community, forum user interaction channels: community, major digital bloggers Twitter sample selection method: Baidu, previous data surveys of the company and survey results records of data analysis sample websites: pictures+words, Video problem: Apple's official accounts on major social media in China have less fan traffic, and even no official accounts are registered and certified. The online marketing of other flagship stores is even much better than that of Apple's official accounts. No matter which social media platform, the tweets of major digital bloggers are more important than their own tweets, which can be said to depend on their own brand effect. However, Apple's mobile phone has made less efforts in domestic online marketing. Solution: Choose more publicity channels and user interaction channels (Tik Tok, WeChat WeChat official account, WeChat video number, etc.), combine the characteristics and needs of target groups, expand their brand influence in major social media, improve their attractiveness and acquire potential customers. Tik Tok Apple's mobile phone has its own official account in Tik Tok, which releases few videos and is only related to new products. The fan traffic of other flagship stores or digital bloggers is higher than that of official accounts. Many WeChat WeChat official account Apple mobile phones have their own WeChat WeChat official account, which is obviously of higher quality than the graphic and video released by Tik Tok platform, and open channels to promote the sales of their Apple products. Baidu Encyclopedia can see quite a lot of website links about Apple, and for Apple, The information of Baidu Encyclopedia is also very complete, and Baidu Encyclopedia Index has a comprehensive data analysis for Apple mobile phones. Through the analysis of Baidu Encyclopedia Index, we can clearly see that the brand search and consultation activity is the highest before and after the release of the new IPHONE14 series, and its main consumers are distributed in Guangdong, Jiangsu and Zhejiang, and the main consumers are young people aged 21-39, which shows that the main target users of Apple products are younger consumers. Huawei selects samples: Huawei's mobile phone information sources: Baidu Encyclopedia, WeChat, Tik Tok, Weibo's information transmission channels: video, graphic, community, forum user interaction channels: user interaction, community, major digital bloggers Twitter sample selection method: Baidu, previous data surveys of the company and survey results records of data analysis sample websites: pictures+words, Video problem: Huawei's online marketing performance on major social media platforms is good, but it ignores its own advantages. It has its own social media platform-Pollen Club. However, in recent years, the comments of Pollen Club are mixed, the number of users is increasing year by year, and the Pollen Club lacks practical development. Huawei fans lack a real platform to share their experiences. Solution: While developing more publicity channels and user interaction channels (Tik Tok, WeChat WeChat official account, WeChat video number, etc.), Huawei should seize its own advantages and combine its own HarmonyOS system to provide the popularity of the pollen club, expand its brand influence, and attract more potential customers while retaining long-tail customers. Tik Tok Compared with Apple's official account in Tik Tok, Huawei's official account in Tik Tok is obviously better, which shows that it attaches great importance to this aspect. The fan traffic of Huawei's official account in Tik Tok is far higher than that of other flagship accounts. WeChat WeChat official account is similar to Apple. Huawei's WeChat official account platform also adopts the form of article activity+video+sales, and the number of views of articles related to Huawei on WeChat WeChat official account is basically more than 1w+ Weibo Huawei has its own official microblog account. And Weibo is the most intensive platform for Huawei to interact with users. However, we can see that many articles published by Huawei official website are not very popular. Although it has more than 3 million fans, it lacks substantial traffic. Therefore, Huawei should seize the wave of Weibo's super-talk activities and increase the actual popularity of its own network. Baidu Encyclopedia Baidu Encyclopedia describes Huawei's information in detail, including its business scope, development process, etc. In Baidu Encyclopedia Index, through Baidu's data analysis of Huawei's search engine, we can see that, similar to Apple's mobile phone, the search volume and consultation volume of Huawei's mobile phone have increased greatly before and after the release of new products. Through the analysis of Huawei's consumer portraits by Baidu Index, we can see that Huawei's user groups are similar to those of Apple. The main consumer groups are distributed in Guangdong, Jiangsu and Zhejiang, and the main consumer groups are young people aged 21-39, which shows that the main target users of Huawei products are younger consumer groups. But unlike Apple users, Huawei's main consumer groups are mainly men. Xiaomi Technology Co., Ltd. selects samples: Xiaomi's mobile phone information sources under Xiaomi Technology Co., Ltd.: Baidu Encyclopedia, WeChat, Tik Tok, Weibo's information transmission channels: video, graphic, community, forum user interaction channels: user interaction, community, major digital bloggers Twitter sample selection method: Baidu, previous data survey of the company and survey results of data analysis sample websites: pictures+text, video problems: Xiaomi's main consumption. Its main problem is the exaggerated network marketing model, which leads to the serious inconsistency between its network promotion and the actual user experience, and the loss of a large number of user groups, such as serious fever of mobile phones or screen burning of mobile phones. In recent years, Xiaomi wants to enter the high-end mobile phone market. How to change its inherent image positioning through online marketing is a problem that needs to be solved at present. Solution: Improve the quality and design of its own brand products while solving the exaggerated online marketing model. Low-key online marketing model and high-quality product design will capture consumers' psychology more. If Xiaomi wants to enter the high-end mobile phone market, he must first change his product image positioning from major social media platforms. Tik Tok is different from Huawei and Apple. Xiaomi makes full use of the advantages of live broadcast and platform delivery in Tik Tok to sell its own products, making Tik Tok not only a media, but also a sales channel. Wechat WeChat official account is different from Huawei and Apple's Wechat WeChat official account. Xiaomi's Wechat WeChat official account mainly provides after-sales maintenance services, providing users with a better after-sales experience. Weibo can see the Weibo platform. Xiaomi has its own official Weibo account, and its fan traffic is roughly seven times that of Huawei. The main reasons are that Xiaomi's online marketing is strong, and Xiaomi makes full use of the channel of Weibo's ultra-talk lottery to increase its own hot traffic, improve its brand loyalty and attract some potential users. Baidu Encyclopedia Baidu Encyclopedia's description of Xiaomi mainly introduces its development process and enterprise-related events. In Baidu Encyclopedia Index, we can see through Baidu's data analysis of Xiaomi search engine that, similar to Huawei and Apple mobile phones, the search volume and consultation volume of Xiaomi mobile phones have increased greatly before and after the release of new products. Through the analysis of the portrait of Xiaomi consumers by Baidu Index, we can see that the user groups of Xiaomi are different from those of Huawei and Apple. The main consumer groups are distributed in Guangdong, Jiangsu and Shandong, and the main consumer groups are young people aged 21-39, which shows that the main target users of Xiaomi products are younger consumer groups. But unlike Apple users, Xiaomi's main consumer groups are mainly men. Summary Through the collection of information sources of the three major brands, it can be seen that the different influences of mobile phone brands lead to different marketing efforts with the Internet. For example, Apple brands can rely on their own brand influence to conduct online marketing without spending a lot of money, and their market share far exceeds Xiaomi and Huawei, and their profitability is higher than Xiaomi and Huawei. Therefore, if Apple can put more energy into online marketing, it will squeeze Huawei's share even smaller in the high-end mobile phone market. Huawei should give full play to its own social media platform and HarmonyOS system independently developed, so as to open up a new way and cache it under the current situation of being blocked by chips.