2, the main content of the 21st century, China's ordinary college graduates has broken the 2 million mark, the State Ministry of Education, Director of the Department of Students Lin Huiqing pointed out that, although the number of graduates increased, but the overall employment of the community did not have a significant increase in the trend. In the number of graduates year after year substantial growth at the same time, the phenomenon of graduates leaving school to work began to appear, the number of rising year by year. Ministry of Education statistics show that the uniform employment rate of college graduates has been as low as 70%, only the number of undergraduate graduates to be a lot of people. In the face of the increasingly severe employment situation, entrepreneurship education in college students, to establish the correct career ideals and career concepts, develop inventive thinking, improve the overall quality and entrepreneurial ability, college students to participate in social competition, has a strong ideal significance.
3, with the development of market economy, urban and rural industrial structure will be adjusted according to the market changes from time to time, which will bring about the transfer of labor force and the conversion of occupational positions, but also should have the implementation of new technologies, new technologies and new product development and invention capabilities, that is, the request for the future of the labor force does not only have to have the ability to engage in the work, but also need to have the ability to innovate and entrepreneurship. Therefore, from time to time to enhance the cultivation of innovation and entrepreneurship is to comply with the socialist market economy on the cultivation of many requests, but also to promote the change and development of higher education itself.
4, innovation is the soul of a nation's progress, is the inexhaustible power of a country's prosperity. A country with innovation and a large number of high-quality human resources, will have a great potential to develop the learning economy; a short of strong scientific reserves and innovation capacity of the country will lose the opportunities brought about by the learning economy. 21st century competition is the competition of economic and comprehensive national power, the practice of science and technology and education competition, ultimately, is the competition of high-quality talent. Colleges and universities are the cradle of talent cultivation, to cultivate and train talents who are broad-based, rich in innovation, and can cope with the development and challenges of employment of Chinese college students in the future society is the primary task of all kinds of colleges and universities in educational innovation. Cultivate college students innovation and entrepreneurship is the key link and basic content of the establishment of the university innovation system, can effectively support and promote the establishment of the national innovation system, and will play a positive role in the establishment of an innovative country.
5, Conclusion Entrepreneurship is the entrepreneur through the discovery and identification of business opportunities, the establishment of activity organizations, the application of a variety of resources, to provide products and services, in order to invent value process. Entrepreneurship has a high risk, but also has a high reward. With the rapid development of the commercial economy and the rapid advent of the learning economy, more and more college students into the wave of entrepreneurship, and get a lot of successful experience, college students entrepreneurship has thus become a hot topic.