People's auto market:? Is it too early to promote new energy vehicles in rural areas when the urban penetration rate is not high?
Xu Haidong: I think new energy vehicles are two markets, one is the urban market, and there are some high-end users; The second is the vast rural market, which also has great demand. These two market demands correspond to two different product planning directions. One is the high-end products that everyone is doing, such as products against Tesla or other luxury brands. There is also a product that meets the needs of rural users or urban users as a means of transportation, such as100000 yuan. This market demand is also real, and it is even greater in the rural market.
People's Auto Market: Among the new energy vehicles on sale, how many do you think are suitable for rural users? Can you introduce it in detail?
Xu Haidong: It should be said that there are not many models suitable for rural users in the existing products, and the models we announced this time can be taken as representatives. For a long time, most models are aimed at urban demand, focusing on solving the problem that the cruising range is closer to that of fuel vehicles, so the products developed by enterprises are relatively high-end. There are fewer products for the rural market, especially with the improvement of subsidy policy, there are even fewer low-end products. However, enterprises will see the rural market more clearly in this round of rural activities, and will constantly improve their models to meet the needs of rural areas.
People's Auto Market: How to ensure the after-sales service of rural users of new energy vehicles, such as charging and maintenance. For example, is the charging pile invested and installed by enterprises or planned and built by the government?
Xu Haidong: According to the current sales practice of new energy vehicles, it must be to buy a car and send a pile. It will be easier for enterprises to install charging piles in rural areas, because most rural users have their own courtyards and are more qualified to realize the layout of charging facilities. Secondly, through the original low-speed electric vehicles, electric tricycles and other products, rural users have accepted the use mode of charging electric vehicles at home. We are now introducing more formal charging equipment into the countryside, which is also an improvement of its original charging facilities, and users will be safer and more convenient to use. In terms of maintenance, we think that new energy vehicles have more advantages than traditional fuel vehicles, because they have fewer maintenance accessories and the required service outlets are not as dense as traditional vehicles. In addition, the battery life and quality of the current products meet the national requirements, and the maintenance amount is less. In addition, some new car-making forces do not have so many outlets themselves, but such enterprises can make some alliances with outlets of other mature brands to provide perfect after-sales service for rural consumers through cooperation.
People's Auto Market: Shandong, Hainan, Yunnan, Sichuan and Shanxi provinces were selected as the venues for this new energy vehicle going to the countryside. Is the choice of venue based on local policies? What is the expected target effect?
Xu Haidong: As a start-up and guidance, this trip to the countryside adopted the mode of "1+4", started a launching ceremony, and then started from four points. In the future, the "1+4+X" model may be introduced and expanded according to the actual situation and the needs of local governments and enterprises. We chose these areas for several reasons. First, the regional market is relatively good. Secondly, some new energy automobile companies are there. The local government has introduced some policies to promote automobile consumption, including the favorable content of new energy vehicles going to the countryside. At present, many new energy vehicle companies are very optimistic about the rural market and are also doing some activities in the countryside. The three ministries and commissions jointly issued a document to support and call for the promotion and application of new energy vehicles in rural areas, which has attracted widespread attention. As an association, we can organize enterprises and build a platform for enterprises to freely play their advantages on this platform. On this platform, everyone will compete together and jointly develop the rural market, which is beneficial to the whole new energy vehicle market and will play a driving role in the sales of new energy vehicles.
People's Auto Market: From June to June 2020, the cumulative sales volume of new energy vehicles was 393,000, down by 37.4%. What is the future development trend of new energy vehicles?
Xu Haidong: We believe that the future of new energy vehicles will definitely get better. This industry is a strategy of our country. Through the development experience in recent years, both the OEM and the battery factory are making continuous efforts to reduce the cost of batteries through technical improvement and scale development, and finally they can make models suitable for consumers, which will also promote the development of the new energy vehicle market. Of course, other national policies, such as "double integral", will also be a powerful driving force. We hope that through the activities of new energy vehicles going to the countryside, new energy vehicle enterprises can further penetrate the rural market and understand the needs of rural consumers, so as to find a better development path.
People's Auto Market: With the gradual improvement of epidemic prevention and control and the orderly resumption of production, how should new energy auto companies find new growth points?
Xu Haidong: As a manufacturer of new energy vehicles, we must first understand the needs of consumers and do a good job in product quality, which is the key to the survival of an enterprise. Without good product quality, even if the enterprise succeeds, it will only be short-term. Only good product quality can help to establish a long-term brand and is conducive to long-term development. At present, the price is indeed a very important issue in front of new energy vehicles, which depends on our future technological progress and the realization of large-scale production, so that consumers can gradually accept new energy vehicles.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.