In the recent CCTV 315 evening party, a number of problematic companies were exposed, including Burger King. Burger King used expired buns to make burgers and also modified the shelf life of the food to sell, violating the rights of consumers. In addition to Burger King, some other companies were also exposed. The use of expired food and modification of the expiration date is an act of deception and irresponsibility to the consumers' health. Once exposed, Nanchang overnight on the Burger King violations, this move will certainly have an impact on the sales of Burger King.

A, affected by the epidemic sales have declined

This year, the global situation of the new crown epidemic are more severe, the domestic only recently improved. Prior to that, the domestic catering industry as well as other industries offline stores are not allowed to open, are in a state of shutdown. Therefore, it leads to the labor costs still exist, operating income can not keep up with the situation, sales fell significantly. That is to say, before the 315 did not come to light, its sales are also affected to some extent.

Second, consumers are skeptical of its food safety

After the CCTV 315 exposure of its use of expired food and private modification of the shelf life of the food, consumers will inevitably be skeptical of its food safety. In addition to the shelf life of the food whether there will be other aspects of the food problem, whether in the unknown place there are more such problems? That is to say, it is a blow to consumer confidence and will also reduce consumer spending in their stores to a certain extent.

Three, trying to apologize to save its sales

Once exposed, it immediately responded, saying it would set up a team of experts on the problematic stores in Nanchang to carry out the closure and reorganization. But for that matter, it has left a dishonest impression in the minds of consumers. The decline in sales is inevitable, after all, food safety is a big deal, is closely related to the health of consumers, many consumers are afraid to eat food safety problems in the food, some are found never eat the kind.