1

1. purpose:

in order to seize the annual graduation opportunity of students, promote customers' awareness of the enterprise and increase the hotel's operating income. Formulate this plan.

II. Scope:

xx No.4 Road Store

III. Activity time:

July 1, 21xx-September 31, 21xx

IV. Responsibilities:

4.1 The general manager is directly responsible for this plan;

4.2 the direct management personnel of each department are responsible for the implementation and leadership of this plan;

4.3 the marketing department is responsible for publicizing this plan;

4.4 quality inspection is responsible for inspection and supervision of this scheme.

V. Details of the activities:

5.1 The hotel grandly launched a series of preferential packages for the thank-you banquet. The package is as follows:

Ten-year Cold Window Banquet 999 yuan/8-11 guests: a fruit and vegetable dish

Splendid Future Banquet 1199 yuan/8-11 guests: Luyan Liquor Bottle

Pingbu Qingyun Banquet 1299 yuan/8-11 guests: Liuguanwang Liquor Bottle

Pengcheng Wan Li Banquet xx99 yuan/111 guests. Gift for 8-11 people: a bottle of exquisite red wine

champion and banquet 1999 yuan/gift for 8-11 people: a bottle of Yuzhen white wine

5.2 The hotel is equipped with a set of bachelor's (doctor's) clothes for students, family members and teachers who come to dinner to take a group photo as a souvenir.

VI. Necessary items:

6.1 Activities promote two sets of Yi Labao;

6.2 bachelor (doctor) takes one suit.

6.3 A digital camera

VII. Incentive:

7.1 If the progress of the activity is affected due to personal reasons during the activity, the responsible person will give a negative reward of RMB 111;

7.2 if the guests misunderstand the complaint due to their ignorance of the activity, the responsible person will give a negative reward of RMB 111;

7.3 In case of complaints caused by quality problems of services and dishes during the activity, the responsible person shall, in addition to compensating for the losses, implement 51 yuan negative reward;

7.4 In the course of the activity, those who actively solve problems for customers and provide quality services will be rewarded with 21 yuan;

7.5 if the kitchen dishes are recognized by customers and praised, the food producer will reward 21 yuan;

7.6 introduction of the initiative of the marketing department: the Xie Shi banquet exceeds 5 tables in a month, and the responsible person will be rewarded with 11 yuan per table. Planning scheme of catering hotel's thank-you banquet 2

1. Purpose of the activity:

When many college entrance examination students are facing further studies, the hotel will comprehensively launch the "school entrance banquet" and "champion banquet" to create the reputation of catering services, open up the catering banquet market, drive the consumption of catering, room service and recreation, and effectively improve the economic benefits of the hotel.

Second, the target audience:

All famous and key schools in XX.

III. Activity theme:

"Star of Hope".

IV. Activity Date:

July 18th-September 18th.

V. Venue:

Ballroom on the second floor.

VI. Activity plan (content):

1. Anyone who books a "school banquet" or a wedding birthday banquet in the hotel will be provided with 1 hosts free of charge. (banquet for more than 11 tables is required)

2. Anyone who spends more than 5,111 yuan (excluding 5,111 yuan) at a catering banquet will be given 1 seats for a single table at the same price ("school banquet" menu) or 1 standard rooms (valid only on the same day).

3. Anyone who holds a "school banquet" in the hotel will be given a personal "album of fame", and the contents of the album will be collected and typeset by the hotel. (The contents include taking photos of various activities and honors he participated in during his schooling, taking photos with school teachers and classmates and taking photos with his family, and keeping his personal data in the hotel for preservation and filing. )

4. The hotel issues the "Star of Hope Invitation Card" to promote hotel consumption. The object and way of issuing the card: every guest attending the banquet will be distributed to every customer through the "gift money" or "gift package" issued by the host of the banquet. The planning scheme of the thank-you banquet in the restaurant 3

I. Target market analysis

Teachers spend more than 1,111 days and nights with students, giving them lifelong enlightenment, giving them understanding and tolerance, and educating them to establish the concept that every minute is accurate. In recent years, the "Xie Shi Banquet" is very prosperous. According to the survey, the banquet for thanking teachers has become the second largest banquet for ordinary families to hold happy events, which is second only to the wedding banquet.

2. Pricing strategy

1. When making the menu of Teacher Xie Banquet, we should consider linking the menu with the teacher to increase the festive atmosphere, so as to win the favor of students and parents.

2. For high-priced dishes, it is suggested to combine the reduction with the creation of new dishes.

3. The price of the Xie Shi Banquet (explained below) should be divided into high, medium and low grades, and the consumption level should be expanded reasonably.

4. The price of other drinks and other services can be changed flexibly according to the actual situation of the hotel (but it should be set according to the net profit of the hotel).

3. Marketing strategy

1. Make a special thank-you banquet package. According to the actual situation, the thank-you banquet can be divided into three grades: "Ten-year Cold Window Banquet" 468 yuan/table, "to be no.1 Banquet" 568 yuan/table, and "No.1 Scholar and Banquet" 668 yuan/table. The names of the dishes should be packaged reasonably to reflect a strong cultural atmosphere (.

2. The champion and the banquet are invited with lofty sentiments. Specially invite the champion of the college entrance examination (1 in literature and 1 in science) to gather the hotel for a bright future; Give each champion exquisite school supplies as a souvenir; To be no.1 Banquet (please give full play to leaders' connections and make invitations).

3. merchants interact and receive generous gifts. The hotel cooperates with other businesses, schools or suppliers to sign reciprocal terms in the form of "one-on-one", and prepares coupons for students. It is suggested to adopt a "win-win" approach, with the active participation of marketing, finance and the company.

4. There are gifts at the table and surprises at the venue. All students who hold a thank-you banquet in the hotel can get a bottle of 52-degree liquor aged in Kouzijiao for five years (worth 128 yuan/bottle) regardless of the consumption amount. Anyone who patronizes more than ten tables (including ten tables) will be given a table with the same grade meal label; Spend five or more tables (including five tables) to give away souvenirs for students to study, and so on.

5. Free parking, priority booking, free photography, free doctor's hat, etc.

6. Give the teachers attending the banquet a nice little gift after dinner (the name, telephone number, address and website of the hotel should be printed on it).

Fourth, advertising strategy

1. Put some outdoor advertisements (brand-finished, banners, inkjet) at the gate of the hotel.

2. Combine TV, street banners and newspaper advertisements. Advertising words: "years of teacher's kindness will never be forgotten, and a glass of sake shows deep affection!" " At this point, when the peach blossoms and plums are fragrant, the Bird of Paradise Hotel grandly launched a thank-you banquet (ten-year cold window banquet, to be no.1 banquet, champion and banquet) to express the gratitude of the students. Planning scheme of thank-you banquet in catering hotel 4

1. Background and objectives of the event

"Ten years' cold window makes you happy to be on the list, and xx cuisine thanks you"

After the college entrance examination, students will be admitted to ideal universities one after another. The success of students cannot be separated from the hard work of teachers. Gratitude is a Chinese virtue, and the thank-you banquet is also the most direct expression of students' gratitude for their teachers' teaching. xx Food City can launch the thank-you banquet in time, not only in the off-season.

second, the activity time

21xx, October 1-21xx, October 31

third, the activity plan

1. Menu making

Make a special thank-you banquet package. The names of the dishes are packaged and beautified, reflecting a strong cultural atmosphere. While arranging the dishes, it is suggested to add some new dishes appropriately. In order to cater to the consumption needs of different levels of guests, four different levels of Xie Shi Banquet packages are introduced, which are as follows:

Ten-year cold window banquet is 488 yuan/table

to be no.1 banquet is 588 yuan/table

Hongtu Winging Banquet is 688 yuan/table

No.1 scholar and banquet is 888 yuan/table

2. Giving preferential policies:

1.

2. Free audio microphone equipment and background music during the dinner;

3. During the dinner, a special person will take photos and give a group photo for dinner (electronic version);

4. A set of school supplies can be presented with the university admission notice;

5. Customers who book the number one scholar and banquet for more than 688 yuan/table, and book more than 5 tables at one time, will be presented with a train ticket (Pukuai) to the place where the university is located (in the province) with the university admission notice; Customers who book more than 11 tables at one time will be given a train ticket (Pukuai) to the university (outside the province).

note: the above-mentioned gifts are provided that the food is not discounted, tax is not included, and they are not enjoyed at the same time with other preferential activities in the store.

Fourth, the publicity strategy of the event

1. Campaign slogan: Ten years of cold window is happy to be on the list, xx food is grateful!

2. Banner advertisement: Grateful thank-you banquet in xx Food City is under hot reservation! (Outside the store)

xx Food City wishes all students to be no.1 a bright future.

Booking hotline for Teacher Xie's Banquet: xxx (outside the high school gate)

3. Electronic screen advertisement: Ten-year cold window is happy to be on the list, xx food is grateful to Shi 'en, and xx food city has specially launched a grateful teacher Xie's banquet. Ten-year cold window banquet: 488 yuan/table, to be no.1 banquet: 588 yuan/table, champion and banquet: 688 yuan/table. Please enter the store for details.

4. SMS advertisement: xx Food City wishes to be no.1, a student in the county, a bright future. In the hot booking of the banquet for Xie Shi, there are also train tickets given away. The booking hotline is XXX (11,111 pieces)

5. Outdoor inkjet advertisements: advertising language, banquet packages, preferential policies, etc.

6. In-store advertisements: X-display stands: advertising words, banquet packages, preferential policies, etc.

Kt version: gratitude and cultural statement (11 pieces)

The lush trees are attributed to the cultivation of the land, and the success of students is attributed to the hard work of teachers.

7. Elevator advertisements: advertising words, banquet packages, preferential policies, etc. Planning scheme of thank-teacher banquet in catering hotel 5

In order to congratulate to be no.1, thank his teachers, relatives and friends, and thank consumers for their support and love as always, we take this opportunity to launch the wine promotion activity of "Thank-teacher Banquet for Students' Love". The specific scheme is as follows:

1. Activity time:

21XX July 6-September 5

2. Activity scope:

All candidates who have taken the college entrance examination this year in Wuwei City (three counties and one district) and obtained the admission notice can enjoy our company's thank-you banquet with their ID cards and copies of the admission notice.

III. Activity requirements:

1. The Xie Shi Banquet is for the exclusive use of wine. Candidates' admission notice, a copy of ID card, contact number and detailed address of the banquet are required for confirmation and verification.

2. The salesman or the manager will submit the valid certificate of the banquet for Xie Shi to the supervision department, and the supervision department will sign and confirm the record, and then go to the business office to make out an invoice.

3. The wine provided by the warehousing and logistics department for the thank-you banquet should be clearly coded, indicating that it is exclusively for the thank-you banquet. The supervision department will mark the box cover for the thank-you banquet and verify it on the day of the banquet.

4. The salesman strictly carries out this plan, and is not allowed to cheat, so as to implement the plan. If there is a violation of discipline, a fine of RMB 1,111-2,111 will be imposed, and if the circumstances are serious, it will be removed from the list.