Innovation and business plan of barbecue shop
In the era of continuous progress, various business plans appear frequently, which provides the current situation and future development direction of the enterprise, and also provides a good benefit evaluation system and management monitoring indicators for the enterprise. Do you know the format of the business plan? The following is the innovation and entrepreneurship plan of the barbecue shop I collected for you, for your reference, hoping to help friends in need.
1
A brief introduction to the barbecue shop
Main contents: self-help barbecue (consumers like to barbecue by themselves or ask waiters to barbecue on their behalf according to their own tastes
Related business: beer and beverage
Location: snack street in the old city of Luoyang
Site size: 151 square meters
Second market analysis
Industry market analysis
. The huge market needs to be tapped, which is indispensable everywhere in urban and rural areas, bazaars, streets, residential areas, night markets and leisure snacks. It has become a part of many consumers' diets and created a huge consumer market.
With the update of fashion, barbecue food has become one of the foods that people like more and more because of its natural and simple way and original game taste. There are many kinds of barbecue, including meat: beef, mutton, chicken and fish. In addition, peppers, eggplant, cucumbers, cabbage and potatoes are all upstarts in barbecue.
suitable for high, middle and low-end consumer groups and people of different ages.
competitive analysis
self-service barbecue restaurant attracts people of different classes and ages with its interesting and unique management mode, which allows consumers to experience the alternative fun of doing it themselves and make them spend in entertainment.
The traditional barbecue is difficult to ensure food hygiene because of its poor equipment and irregular operation, and at the same time, it is smoky and causes serious environmental pollution. Although people often know the smell of kebabs, they stop. The increase of street vendors affects the appearance of the city and causes great environmental pollution. Our smokeless charcoal has solved the environmental protection problem and is in line with the low-carbon economy called for at this stage.
III. Financial analysis
Investment and application
Desk and chair: 21×511=11111 yuan
Air conditioner: 2×3111=6111 yuan
Freezer: 1×5111=5111 yuan
Refrigerator: 1×2111=2111 yuan. 1×2111=2111 yuan
Barbecue oven: 11×811=8111 yuan
Decoration cost: 31111 yuan
Other expenses: 5111 yuan
Total: 73111 yuan
Profit budget
Monthly rental: 3111 yuan/month. 2×2111=4111 yuan/month
Other expenses: 3411 yuan/month
Total: 13411 yuan/month
Monthly income of vegetables: the purchase price is 1.3 yuan/bunch, sold at 1 yuan/bunch, and the monthly profit is 1.7× 311× 31 = 61 if 311 bunches are sold every day. The monthly profit is 1.5×211×31=9111 yuan
Fish: the purchase price is 2 yuan/piece, which is sold as 4 yuan/piece, and the monthly profit is 2×71×31=4211 yuan if 71 pieces are sold every day
Chicken legs and wings: the purchase price is 2.5 yuan/piece, which is sold as 4 yuan/piece, which is calculated as 111 pieces sold every day. Calculated by selling 31 bottles a day, the monthly profit is 2× 31× 31 = 1,811 yuan
Beer: the purchase price is 1.8 yuan/bottle, and it is sold by 3 yuan/bottle. Calculated by selling 111 bottles a day, the monthly profit is 1.2× 111× 31 = 3,611 yuan
Total: 29,111 yuan/month
Net income. On the opening day, ticket holders will spend money in our store, and each time they spend money in 51 yuan, they will be given a voucher from 31 yuan.
All spending in the first three days before opening will be calculated at a 21% discount.
A lucky draw will be held in the first week of opening, and every spending in 51 yuan will be given a lucky draw (first prize 51 yuan voucher, second prize 31 yuan voucher, 11 yuan voucher for the third prize)
A one-time consumption of over 111 yuan will be sent to 21 yuan as a voucher
Five risk analysis
There is no barbecue shop in this mode in the local area, and the competition pressure is less. There is no problem of goods and goods pressing when operating, so the goods needed on the same day can be purchased, which can ensure the freshness of vegetables and meat.
there is a local food festival to promote our store every year, so there is no problem in publicity. The smokeless charcoal used in our shop conforms to the' low-carbon life' advocated now, and it is easier for people to say that it is acceptable for long-term development. The innovation and business plan of the barbecue shop 2
I. Brief introduction of the company
The company is named Wuhan Tianzi Barbecue Co., Ltd., and its development will be based on Wuhan to create Wuhan specialty snacks. The company will be established in Jiangxia, Wuhan, my hometown, learn from the business model of Haidilao Hotpot, adopt scientific management methods, and strive to build the company into a first-class catering company combining theory with practice.
2. Company philosophy:
Learn from the management culture of Haidilao Company, the development concept of "experience delicious food, enjoy life, have health and create excellence", and advocate the value orientation of "change your destiny with your hands and realize your dreams by diligence", and the company has formed a "one heart and one mind, striving for a first-class catering enterprise in Wuhan; Go up and down to Qi Xin, and build the brand-name brand of Wuhan No.1 Hot Pot.
third, industry analysis
advantages: the barbecue industry has little investment, but the return is considerable. There are many kinds of barbecues that are attractive, and barbecue shops are very popular places for leisure and gathering among students. In Jiangxia Paper Mill, there are few places where barbecues develop their business with a formal facade. As far as market saturation is concerned, it has not reached market saturation, and there is a phenomenon that demand exceeds supply.
Disadvantages: First, barbecue itself can't be eaten much, which also restricts the development of barbecue industry, and second, there are great health problems in barbecue shops.
IV. Competition in the same industry
Because the distribution of barbecues in Jiangxia Zhifang is not concentrated and there are few stores, the competition is relatively flat, and the industry threat is less.
V. Analysis of investment amount and appearance
Initially, it is envisaged to invest 211,111 yuan in the first year. Due to the limited economic situation of individuals and parents, it is planned to implement the principle of shareholding and absorb funds. The facade is chosen near the gymnasium, which is far away from Zhongbai Storage Department. There is a large flow of people here no matter day or night. Initially, it is planned to use 1 million yuan for facade rental and decoration, 51,111 yuan for food purchase and opening promotion, and another 51,111 yuan for employee salaries.
6. Staff recruitment and division of departments
1. The barbecue shop is divided into three departments, one is the logistics purchasing department, the other is the front desk service department, and the third is the backstage kitchen. It is initially envisaged to recruit ten people, five of whom are in charge of the front desk, two are in charge of logistics, three are in charge of the kitchen, and Ren Fan is the boss.
2. Salary standard: 1,911 yuan/month for logistics and front desk, and 3,111 yuan/month for kitchen
3. Employee protection: set up employee reward and punishment measures, handle relevant protection for employees, and stimulate their work enthusiasm.
VII. Opening Promotion
A trial camp was held one week before opening, and various promotion methods were used, mainly including the following
1. Discount: 21% discount during the trial camp. This method is the most direct way to make customers get real benefits. It can make customers feel that they are really cheap and psychologically satisfied for the time being. The disadvantage is that there are more discounts, higher costs and less discounts, which can't be effective.
second, the cash coupon: compared with the discount, the discount is smaller, which is actually the same discount, but it needs to be spent twice. It is a kind of promotional means to contain the nature of induced consumption. During the trial camp, if you spend over 111 yuan, you will get 21 yuan, if you spend over 211 yuan, you will get 51 yuan, and so on.
third, membership discount: membership discount promotion is a long-term preferential means. At the beginning of the restaurant's opening, the number of customers is insufficient, and the speed of membership development can demand customers. During the trial camp, lower the membership entry threshold to attract customers. Hurry up, if the popularity has gathered in the future, and even the phenomenon of waiting in line will appear every day, the development of members will slow down, even stop, or narrow the scope. The innovation and business plan of the barbecue shop 3
Preface of the first part
As many people know, the climate caused by global warming will directly affect the ecological balance of the earth. However, few people know that meat, an essential food for human table, will also seriously damage the environment of the earth. Mainly manifested in the development of the meat industry. Up to now, human animal husbandry has been going on for 11 thousand years, but it is only in the last 51 years that people have raised livestock on such a large scale. Today, the number of livestock in the world is four times that of 1945. In order to feed them, many tropical rainforests are cut down for pasture. This makes the rich species of animals and plants living in the rainforest disappear, which makes the global environmental damage more serious.
Concerned about climate change, energy conservation and emission reduction started from me, so the idea of opening a vegetarian restaurant came into being.
Part II Overview of Restaurant
1. Our restaurant belongs to the catering service industry, and its name is Urban Healthy Eating. It is a sole proprietorship enterprise. Mainly provide vegetarian products based on bean products, which are characterized by: layman-like meat and taste like meat, especially suitable for friends who love meat.
2. Urban Healthy Eating is located in the Fortune Center Square of Daye Road. It was a mid-range fast food restaurant in the initial stage and will gradually develop into a vegetarian nutrition chain store like KFC and McDonald's in the future.
3. The owners of urban healthy diet are Xie Kunli and Li Ming, restaurant managers Xiong Yanmei and Ling Jiang, and chef Qian Hai, all of whom are aspiring young people born in 1981s. We firmly believe that with our wisdom, talents and persistent heart for our career, we will definitely lead the way in this industry.
4. Our store needs venture capital of (11) million yuan, of which (51) million yuan has been raised in place, and the remaining (51) million yuan has been loaned to the bank.
Part III Business Objectives
1. Due to its geographical location in the commercial street, there are relatively rich customers, but there are also many competitors. In particular, our store has just opened, and if we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in Daye Road Fortune Plaza and recover the cost in 1 years.
2. Our store will set up three branches in three years, and gradually develop into a vegetarian nutrition chain group with strong economic strength and a certain market share, which will break a new ground among many food brands in the island city and become a well-known brand in the catering market.
the fourth part of market analysis
1. customers: the target customers of urban healthy eating are: ordinary consumers who go shopping and entertainment in Daye road fortune center square, accounting for about 51%; Students from nearby schools, shop staff and community residents account for about 51%. The number of tourists is sufficient, and the consumption level is low.
2. Competitors:
There are 1 main competitors in the vicinity of urban healthy eating. Aixin vegetarian restaurant is a Chinese-Western restaurant with good environment, average service and relatively expensive price. It is located on the 5th floor of E-Shopping Trend. . Our restaurant has seized the existing disadvantages of this restaurant and launched marketing strategies such as "good quality and low price" to strive to occupy a place in the fierce market competition.
Part V Business Plan
1. Vegetarian nutrition is mainly aimed at various consumer groups, so there are three grades of vegetable prices, namely high, medium and low prices.
2. Reasonable collocation of vegetarian food can improve the taste quality on the premise of ensuring comprehensive nutrition.
3. Lunch and dinner are provided with nutritious dishes such as business package and economy, and an elegant dining environment is provided.
4. Be ready to develop new products to meet the changing market demand. For example, this year, the target is "home delivery" service.
5. business hours: morning-evening.
6. For the above plans, we will work together and do our job. We will cooperate in the aspects of environment, health, service, price and nutrition, and strive to get more customers.
Part VI Personnel Plan
1. How many full-time employees (including chefs) and how many temporary employees (including chefs) are initially planned to be recruited in the early stage of the store's opening? The details are as follows:
1) Those who have recruited local hukou through the labor market, have certain work experience and good professional ethics, and are between 21 and 31 years old, and are interested in joining the catering industry.
candidates come to our store for an interview with the "Registration Form for Recruiting Employees" and attached personal information.
2) Those who pass the interview, written examination and physical examination shall sign a labor contract (including probation period).
2. In order to improve the overall quality of service personnel, all the personnel who are recruited need to receive two months of training, the specific contents are as follows:
1) Make a training plan, determine the training purpose and make an evaluation method.
2) Implement the training plan and study the Labor Discipline and various rules and regulations.
3) those who fail to pass the examination will be suspended from study, and 21% of their salary will be deducted until they are qualified. If you fail the exam for three times, all the wages and benefits of the month will be deducted.
Part VII Sales Plan
1. Before the opening of business, we will carry out a series of publicity work to introduce our "good quality and low price" sales strategy to consumers, and will also issue questionnaires to improve our products and services according to the needs of consumers.
2. Introduce membership system, season card and monthly card to attract more customers.
3. Those who spend a total of RMB 1,111 per month can participate in the lucky draw at the end of each month, and the winners (1) can get a gift certificate worth RMB 888.
4. Those who spend RMB 111 every month will be given a gift certificate worth RMB 11, 211 yuan will be given a gift certificate from 21 yuan, and so on.
Part VIII Financial Plan
All the accounts in this store must be recorded in time, and the money of expenditure and income can only be used after accounting or recording. The bookkeeping method is double-entry and managed in a scientific way to avoid accounting confusion. The daily income should be counted in time, and all the ordering menus and receipts must be kept in duplicate for checking and recording. All items in the store belong to the fixed assets in the store, and shall not be destroyed or taken away at will. The total monthly income, excluding all expenses, is deposited in the bank; If the income is higher than planned after the monthly settlement, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If it is found that the hotel's property is destroyed without reason at work, it will be deducted from the salary or bonus of the responsible person.
1) Our fixed assets are (51,111 yuan)
Tables and chairs.