1. Blind imitation

From the ancient imitation to the serious homogenization of the market, it seems that chasing the wind has become a kind of "characteristic" of people. People are reluctant to innovate and only want to take the road that others have taken. Once they see the hot business of a hot pot restaurant, they rush to imitate it, blindly copying other people's practices and living like a "high imitation shop"

2. Rushing for success

Rushing for success is a big taboo in the catering industry. Many people think that opening a hot pot restaurant is easy to operate and quick to get started, so they rush to open a store, and the lack of preparation time is tantamount to driving ducks to the shelves, and they don't bother to manage in the later stage, speeding up the pace and only want to make profits, resulting in the store's operation can't keep up with the boss's eagerness for success, which leads to disconnection, and the overall quality of the hot pot restaurant is backward. Naturally, no one wants to visit.

3. Lack of professionalism

There is also a very important reason for the closure of hot pot restaurants, that is, the lack of professionalism. Through the analysis of these failure cases, we find that most of the closed hot pot restaurants are operated independently by laymen. Due to the operators' insufficient understanding of the hot pot market, coupled with the lack of core technology and management capabilities, hot pot restaurants have a bad taste, chaotic management and are on the road of failure.