On December 9, 2012, the 2012 "China's Good Taste" Award Ceremony was grandly held in Beijing, where 200 famous domestic catering enterprises, many industry experts, senior investors and the media gathered *** to share the catering Oscars feast, and the 2012 "China's Good Taste" Culinary Awards and Most Valuable Catering Enterprises Selection Event, which lasted three months, finally came to a perfect end. The "China Good Taste" Cuisine Selection and Most Valuable Catering Enterprises Selection Activity finally came to a perfect end. The "Good Taste of China" Cuisine Selection Series is jointly organized by CCTV's "Angel of Entrepreneurship", Sina Weibo, Micro Food, and has received strong support from the Ministry of the Central Committee of the United Nations, the Central Propaganda Department, the Ministry of Commerce, the China General Chamber of Commerce, the China Hotel Association, the China Group Purchasing Development Guidance Center and other relevant leaders. Li Beihai, former Vice Minister of the Central Department of Foreign Liaison, Zhang Fan, Director of the Bureau of Press and Publication of the Central Propaganda Department, Hu Bin, Vice President of the Beijing Catering Association, Sun Zhenyao, former President of Hewlett-Packard China and founder of Zhixing Education, Dong Keping, food consultant of "Tongue on the Tip of China" and general consultant of CCTV's "Taste of China", Liu Guangwei, President of the Beijing Oriental Gourmet Research Institute, Liu Wenwen, the godfather of China's microblog marketing, and Liu Guangwei, Chairman of the Board of the Beijing Franchise Exchange. Documentation, China microblog marketing godfather, founder of Huayi Media Group Du Zijian and other leaders and guests attended the conference. In their speeches, Li Beihai and Zhang Fan fully recognized the significance of the "Good Taste of China" campaign in ensuring food safety, guiding public consumption and promoting economic development.

At the award ceremony, Yazhou CEO Bai Yu, on behalf of the organizers of the event, comprehensively and meticulously summed up the birth of the "Good Taste of China" campaign, the selection of the situation and the planning and outlook for the good taste of 2013, and a set of data to show the broad prospects for catering microblogging marketing and the catering industry to bring the development of a good opportunity. Bai Yu pointed out that the number of Sina Weibo users has reached 368 million, with a daily average of more than 120 million microblogs, 7% of which are food microblogs. This means that 16,000,000 food tweets will be generated on Sina Weibo every day, which is already more than the total number of food reviews accumulated by Dianping.com in 9 years. Hundreds of food and beverage companies from all over China gathered at the event, and the "Taste of China" food ranking was grandly announced and awards were presented on-site. The awards include 2012 "China's Good Taste" Top 10 Most Favorite Restaurants in Cities, 2012 "China's Good Taste" Top 20 Most Valuable Catering Enterprises for Investment, and so on. 2012 "China's Good Taste" Most Favorite City Restaurants Winning Enterprises Receive Awards on Stage

2012 "China's Good Taste" Most Valuable Investment Enterprises Top 20 Receive Awards on Stage

As the heavyweight of the event, the 2nd China O2O Conference will be held in Beijing, China. As the most important part of the event, the 2nd China O2O Conference and CCTV "Business Angel" TV forum was also held on the same day of the awards ceremony, with Wu Qin, CEO of CCTV, Ding Bairen, President of World Bank Fund, Wang Cen, Senior Partner of Tiantu Investment, Deng Chao, Chairman of Jinmillion, Jia Guolong, Chairman of Xibei Catering, Kang Jie, CEO of Xiaonangguo, Li Jian, Chairman of New Spice Road, Feng Yan, Chairman of Yimayi Spice and Jin Meiyang, President of Cross-Strait Café, Meizhou Dongpo vice president Guo Xiaodong and other well-known investors and catering entrepreneurs in the TV forum around the "China's good taste of the city can not be stopped" topic, talk about the new economic situation in the catering industry listed space and market prospects, to explore the solution of the emergence of the enterprise and risk avoidance, *** seek catering enterprise development plan, triggered a number of guests **** Ming Ming. Guests of many **** Ming. China's good taste "city" can not be stopped catering investment and listing forum guests (from left to right): Tiantu Investment Senior Partner Wang Cen, Zhongding Investment Executive President Wu Qin, the World Bank Fund President Ding Baren, Xiao Nan Guo CEO Kang Jie, the two sides of the coffee President Jin Meiyang, the new Spice Road, Chairman of the Board of Directors Li Jian

China's good taste Guests of the "City" Unstoppable Catering Brand and Marketing Forum (from left to right): Jia Guolong, Chairman of Xibei Catering; Deng Chao, Chairman of Jinmillion; Liu Guangwei, President of the Oriental Gourmet Research Institute; Bai Yu, CEO of Yazha; Guo Xiaodong, Vice President of Meizhou Dongpo; and Feng Yan, Chairman of Yiman and Yiyi

The The "Good Taste of China" food selection activities using the public microblogging vote, the selection period in the Sina microblogging set off a wave of concern for food safety, support for the good taste of China's food heat wave. Tens of millions of the public to participate in a wide range of votes in the food selection, the activity of the microblogging monthly exposure of up to hundreds of millions of people, Xizhilang, cha-cha-cha, Little Sheep and other nearly 1,000 well-known brands through its official microblogging to respond to and support the activity in the way of a solemn commitment, a lot of food and beverage companies in their stores with posters, table signs and other forms of support for the activity to be given offline.

According to the third-party Weiming interactive monitoring data, during the campaign period, #GoodTasteofChina topped the list of daily interactive topics among V-users for a total of 30 days. In addition, many first-tier stars such as Yang Mi, Liu Kaiwei, Liu Yan, Sun Yue, Zhou Yanhong, Cao Yunjin and a group of well-known entrepreneurs, investors and media people such as Liu Yonghao, Zhou Hongyi and ShuiPi also gave their physical support to the campaign and gave their full support.

The three-month "Good Taste of China" series of activities, carried out online and offline, built a cultural exchange and sharing platform for catering enterprises, their upstream and downstream affiliates, and consumers. Many catering brands, catering enterprises from which stand out as a typical catering industry and benchmark, the whole activity in guiding the healthy consumption at the same time "the most investment value of catering enterprises" selection activities is to promote the docking of enterprises and capital, and become a corporate brand to enhance the catering industry and the rapid development of the booster. The organizing committee of "China's good taste" strives to make this brand activity the "Oscar" of China's catering industry and work hard for it.