McDonald's is: Ray -A- Crocker.

KFC is: Harlan Sanders

Dicos is:

McDonald's Hamburg Group was established in San Diego, California. Crocker once provided a large number of veal pies to the society through ingenious arrangements, which helped to change American business and American eating habits.

He used to be a salesman of a paper cup and iced milk mixer. Through unremitting and creative improvement

Hotel management of McDonald's; Crocker has accumulated wealth worth 500 million dollars by applying simple and cheap comprehensive technology to food processing. Crocker founded his McDonald's company in Chicago on 1955. There are 7,500 distribution stores in the United States, and there are 13 in other countries. 1983, its sales reached 8 billion dollars.

From 65438 to 0930, Harlan Sanders, the founder of KFC, opened a restaurant in his hometown of Kentucky, USA. During this period, Sandoz devoted himself to studying new methods of fried chicken, and finally successfully invented the secret recipe and unique cooking technology composed of eleven spices. Its unique taste is well received by customers, and the restaurant business is booming, and the secret recipe has been passed down to this day. In recognition of his contribution to his hometown, KFC awarded him the honorary title of Colonel Sanders.

Colonel Sanders, dressed in a suit, with white hair and goatee, has become the best symbol of KFC's international brand.

Colonel Sanders' success began when he was 40 years old and ran Corbin gas station in KFC. In order to increase his income, he began to make his own snacks and provide them to passers-by. His business grew slowly and steadily because his reputation for cooking food attracted passers-by. While becoming more and more famous, Ruby Laffon, then governor of KFC, awarded him the title of Colonel of KFC at 1935 in recognition of his contribution to KFC catering.

The colonel's most famous specialty is fried chicken, which was carefully developed and invented by him. This is KFC's most popular product at present. It was cooked by the colonel after ten years' research with the magical formula of eleven spices, which made people stunned after tasting it.

The delicious fried chicken attracted many customers here. However, the traditional fried chicken method makes customers have to wait for 30 minutes to enjoy the food. At 1939, this problem was solved when the colonel visited a pressure cooker display. The colonel bought a pressure cooker and went home. After cooking time, pressure, refueling and other experiments, he finally found a unique method of fried chicken. The fried chicken under this pressure is the best fried chicken he has ever eaten, and KFC fried chicken still maintains this recipe of using pressure cooker.

The colonel's career faced a crisis in the mid-1950s 1968+ 1950. The road next to his Saunders Cafe restaurant was passed by a newly-built expressway, which forced him to sell the restaurant. At that time, the colonel was 66 years old, but he was still young and didn't need to live on social welfare, which became a turning point in his career.

The colonel used his old Ford car 1946, carrying his eleven spice recipes and his right-hand man pressure cooker, and started on the road. He went to restaurants all over India, Ohio and KFC to promote the recipe and method of fried chicken to interested restaurants. 1952 The first authorized KFC restaurant in Salt Lake City was established. Surprisingly, in just five years, Colonel has developed 400 chain stores in the United States and Canada, which is the beginning of catering joining in the world.

"Dicos fried chicken" originated in Texas in the southern United States and landed in Chinese mainland on 1994.

Dicos, the first brand of western-style fast food in China, ranks alongside McDonald's and KFC as the three largest western-style fast food in China. In 2003, it was rated as one of the top ten famous brands of overseas fast food by China Cuisine Association. He is also a member of China Chain Store & Franchise Association, a franchise filing enterprise and one of the top 100 chain stores in China in 2000. In 2000, the ranking of China Chain Store & Franchise Association was announced: Dicos ranked 63 rd in the chain industry in 2000 and 6 th in the national chain catering enterprises; In 200 1 year, Dicos ranked 59th in the chain industry and 5th in the national chain catering enterprises. Dicos fried chicken originated in Texas in the southern United States and landed in Chinese mainland on 1994. Following Master Kong, Ding Xin International Group invested in Dicos fried chicken business in May 1996, and formally entered the western-style fast food chain management field.

In the past ten years, Ding Xin Group has successively invested 50 million US dollars to reposition itself and operate Dicos, making continuous efforts to establish the most popular western-style fast food in China. "The rice is very rich and delicious, and it is right to eat it every day, just in Dicos!" Satisfied and affirmed by consumers all over the country.

Improve the management system of Dicos, improve the management system of Dicos, establish a brand-new CIS system, and make continuous efforts to establish a warm and modern fried chicken shop. Young and lively style, fresh and tender chunks, golden and juicy fried chicken have been satisfied and affirmed by consumers all over the country. Dicos adheres to the business philosophy of "honesty, pragmatism, innovation and service", and creates a brand-new dining experience of "delicious, affordable and fast" for customers with sincerity to people and enthusiasm for food.

Dicos' main product is "crispy fried chicken", which is golden and crisp, delicious and juicy, and has excellent flavor. In addition, laver hibiscus soup, corn thick soup, pumpkin soup, roast chicken burger and curry chicken rice are also China people's favorite specialty products.

In order to give back to the society, after several years of operation, the management system of Dicos has matured. The joining information was officially released on April 2nd, 1999. The joining business has developed rapidly, reaching Heilongjiang in the north, Hainan in the south and Xinjiang in the west. By the end of 2005, we had established 7 regional headquarters, 12 operation centers and 6 offices in China. And opened nearly 500 restaurants in 100 cities. Taking "customer satisfaction" as the highest criterion, Dicos keeps innovating and pursuing excellence, and its continuous and stable development has not stopped perfecting the whole chain system, striving to become the best franchise system in China and the most popular western-style fast food brand in Chinese mainland.

In 20 10, Dicos is expected to open 1000 stores.