The difference between ToB and ToC.
ToB is for enterprises and ToC is for ordinary users. For ToB products, customers are faced, and customers are all kinds of enterprises and organizations. As far as ToC products are concerned, they are facing users, who are ordinary people and consumers. For ToB products, it is to meet the needs of enterprises, such as customized OA system, ERP system, CRM system, medical system and so on. ToB products are very complicated and have little to do with daily life. For ToC products, it is to meet personal needs. Common product forms include APP and APPlet, such as shopping APP, social app, game app and so on. For ToB products, the object of service is enterprises, and providing products and services requires huge costs, so enterprises have to charge. Similar to one-handed delivery, it is a business model of direct realization. For ToC products, the service target is users, and the profit model is to buy applications in the application market, provide basic functions for free, and charge for advanced functions. For example, the skin in the game needs users to recharge and exchange.
Why are they all in ToB?
Since 18, there are more than18,000 new enterprises in China every day, and the total number of market players exceeds130 million. At the same time, China's supply-side digitalization level is low. According to the statistics of PricewaterhouseCoopers, there are 30 million SMEs in China that need information services. At the same time, the supply capacity of China enterprises in the B-end market still has huge room for improvement. In 2020, China's enterprises in the To-C field have reached the scale close to their American counterparts, but there is still a big gap between China enterprises and American enterprises due to the overall informatization level and enterprise service field of China enterprises.
Finally, we are now in the Internet age. In the future, digitalization and intelligence will also be the final form of enterprise development.