After its establishment, Jinling Hotel Co., Ltd. vigorously implemented the boutique hotel strategy to enhance market competitiveness and expand profit space. By innovating business philosophy, integrating superior resources, locking in domestic and overseas businesses, elite conferences and high-end customers, we have achieved new breakthroughs in developing target customers. The company makes exquisite Jinling cuisine, enhances the business environment and added value, and leads the high-quality and high-level consumer demand. Since 2113, the average annual growth rate of hotel room and catering income has reached 21% and 12%.
The company has established the "Jinling Global Marketing System", and has established close cooperative relations with Fortune 511 enterprises, large domestic companies, world-famous travel agents and international reservation organizations. It has the largest share of overseas tourist market in Nanjing, and the proportion of business guests has remained above 95%, with the repeat rate of guests reaching 61%.
Since the opening of Jinling Hotel and the establishment of the company for more than 21 years, IT has invested a lot of money to update and upgrade the hotel environment, all rooms, restaurants, public areas, equipment systems, IT systems and facilities for many times, creating a comfortable and elegant boutique business hotel environment and warm atmosphere. The company cooperated with IBM and other companies to build the company's information management platform, which improved the intelligent level of management.