How to tap the potential of the market

How to tap the potential of the market. Now the potential of the market is very large, the market potential refers to the market environment, the market demand can reach the value of the measurement, the full exploitation of the domestic market potential, expanding product sales, and improve business efficiency. Here is how to tap the potential of the market.

How to tap the potential of the market 1

First, improve the quality of supply and increase effective supply. With the economic and social development and the improvement of per capita income level, consumer demand is more and more obvious to show the characteristics of personalization and diversification, the residents of the consumer structure has been from the survival type of the main gradually to the development and enjoyment of the main change in consumption, the overall trend of consumer upgrading is obvious.

To release the domestic market potential generated by the upgrading of consumption, it is necessary to continue to deepen the structural reform of the supply side, adhere to the reform and innovation as the driving force, improve the adaptability of the supply system to domestic demand, and promote the quality and expansion of consumption.

In the field of commodity consumption, encourage and support enterprises to increase technological innovation, strengthen the toughness of the industrial chain supply chain, promote the transformation and upgrading of the industrial structure, increase the supply of high-quality products, reduce the low-end and ineffective supply, and promote the optimization and upgrading of the stock of supply.

In the field of service consumption, education, culture, tourism, pensions, sports and other aspects of consumer demand has increased significantly, especially when the accelerated development of new business models such as live streaming with goods, telemedicine, etc., we should focus on improving the level of supply of medium- and high-end service consumption, and promote the innovation and development of incremental supply.

In the field of education, medical care, pension and other areas closely related to the well-being of the people's livelihood, it is necessary to reasonably increase the consumption of public ****, to further reduce the uncertainty of the family's expenditures, so that people can consume, dare to consume, willing to consume.

Second, expanding rural consumption, stimulating the vitality of the rural market. According to data from the National Bureau of Statistics, in the first half of 2021, the real growth rate of disposable income per capita of urban and rural residents after deducting the price factor was 10.7% and 14.1% respectively, and the growth rate of rural residents' income continued to be higher than that of urban residents.

Per capita consumption expenditures of urban and rural residents were RMB 14,566 and RMB 7,464 respectively, with real growth rates of 16.0% and 19.7% respectively, and the growth rate of rural residents' consumption was 3.7 percentage points higher than that of urban residents, demonstrating the strong development momentum of the rural consumption market.

The trend of upgrading rural consumption is obvious, not only in the increase of total consumption, but also in the pursuit of consumption quality. In recent years, with the advancement of home appliances to the countryside and the release of policy dividends, farmers' demand for green, smart, environmentally friendly, and healthy consumer goods is growing, and the purchase and replacement of durable consumer goods such as automobiles, high-quality home appliances, and health goods will become a new growth point for rural consumption.

Expanding and cultivating rural consumption focuses on accelerating the linkage of county and village e-commerce systems and express logistics and distribution systems, opening up blockages in the circulation of factors, commodities, and services between urban and rural areas, strengthening the rural circulation infrastructure, and constructing a three-tiered rural modern trade circulation system combining county (district)-level logistics and distribution centers, township-level e-commerce and logistics service stations, and village-level e-commerce and logistics service outlets, and building a "rural agricultural products" distribution system that is capable of delivering a variety of products to the city. The two-way channel between the rural agricultural products "into the city" and the industrial products "to the countryside" of the town, promote the formation of industrial and agricultural mutual promotion, complementary advantages of urban and rural integration and development situation.

Third, advocating healthy consumption, forming a good consumer atmosphere. With economic and social development and changes in consumer attitudes, more and more people are engaging in indebted consumption and overspending. According to the "2020 Annual China Leverage Report", the leverage rate of the residential sector in 2020 was 62.2%, up 6.1 percentage points from the previous year, and has continued to climb for 12 consecutive years.

In addition, some unhealthy and irrational consumer demand is not conducive to stable economic and social development. Some of the rural areas of the "sky-price bride price" and the name of a variety of feasts to the farmers added a heavy economic burden. Therefore, we need to publicize and educate different groups of people on the correct concept of consumption, and promote the formation of a good atmosphere of scientific and rational consumption in the whole society.

Fourth, optimize the consumer environment, improve the regulatory incentive mechanism. The first step is to optimize the domestic market potential, increase the effective supply, to focus on creating a safe and secure consumer environment, and to improve the whole process of supervision and incentives from production to consumption.

From the production side, strengthen the supervision of product and service quality, and resolutely crack down on counterfeiting and selling fake products, crude manufacturing, substandard products and other violations of the market order, in order to gradually shape the new image of the domestic brand of high-end high-quality, attracting the loss of overseas.

From the consumer side, the establishment and improvement of consumer information *** build **** enjoyment mechanism, can reduce the degree of information asymmetry between the two sides of the transaction. In addition, improving laws and regulations related to consumer rights and improving the efficiency of handling consumer complaints and disputes is conducive to enhancing consumer satisfaction.

How to tap the potential of the market2

Exploiting urban and rural consumer markets

"Among them, in terms of exploring the urban and rural consumer markets, Chongqing will follow the trend of upgrading the quality, intelligence, green, personalization and internationalization of consumption, and implement the quality enhancement, digital empowerment, green and healthy, market segmentation, International Expansion, Scene Optimization, Smooth Circulation, and Universal **** Enjoyment 'Eight Actions' to create new retail, new food, new night scenery, new shopping areas, and new cultural and tourism consumption scenes." Zhang Zhikui said.

At the same time, Chongqing will also strengthen the fiscal and financial policies, residents' consumption capacity, consumer rights and interests to protect the "three major support", to enhance the urban consumption supply, to release the potential of rural consumption, and continue to optimize the consumer environment, to promote the quality of consumption and expansion, and to do a good job of consolidating and expanding the results of poverty alleviation and rural revitalization effectively convergence.

Build a platform for consumption upgrading

In building a platform for consumption upgrading, Chongqing will, on the one hand, promote the development of Jiefangbei national demonstration walkway experience, promote municipal walkway renovation and upgrading of the pilot, carry out demonstration walkway (shopping district), the creation of characteristic neighborhoods, upgrading of the traditional shopping districts, such as Guanyinqiao, Yangjiaoping, Nanping, Three Gorges Plaza, etc., to enhance the quality of life of the people in the city. Enhance the vitality of emerging business districts such as Daping, Jinzhou, Jiazhou, etc., improve the quality of Hongyadong, Magtekou, Nine Streets and other characteristic neighborhoods, and cultivate characteristic streets and towns, famous stores and enterprises;

On the other hand, Chongqing will improve the quality of the development of the night economy, strengthen the construction of night-time consumption agglomeration areas, create the core area of the night-time economy of the two rivers and four shores, and sing "Night Chongqing", "Night Chongqing". "The company's business is also a major player in the market. To "love Chongqing" as the theme of the organization and planning of consumer promotion activities, to create a night Chongqing Life Festival, China (Chongqing) hot pot food and cultural festivals and other consumer activities brand.

Promoting the upgrading of traditional consumption

In promoting the upgrading of traditional consumption, Chongqing will support the restoration and development of the catering industry, create culinary landmarks, create culinary brands, and boost catering consumption; expanding automobile consumption, encouraging the launch of the automobile to the countryside and the trade-in of old cars for new ones, the implementation of the policy of comprehensively eliminating the restriction on the relocation of second-hand cars, and the improvement of the recycling system for end-of-life vehicles. Recycling system for end-of-life automobiles. Actively develop automotive maintenance, repair, insurance and other automotive aftermarket; encourage the development of "Internet + waste materials recycling" new model, promote the renewal of home appliances and furniture consumption, support green intelligent home appliances, environmental protection furniture, home furnishing consumption.

Accelerating the cultivation of new consumption

In accelerating the cultivation of new consumption, Chongqing will accelerate the integration of online and offline consumption, support the innovative transformation of brick-and-mortar retail and cross-border integration, and explore the development of smart shopping malls, smart supermarkets, smart restaurants, and other new retail, and encourage the development of online ordering, no-touch delivery, takeaway, and group meals, and other consumption The company has also developed new business models such as convenience store branding and chaining; promoted green consumption, created green shopping malls, green hotels, and diamond-rated restaurants; and developed new business models such as service consumption, leisure and experience consumption, customized consumption, information consumption, and recreational and health care consumption.

Improve the modern trade circulation system

In improving the modern trade circulation system, Chongqing will accelerate the transformation and development of the commodity market, cultivate tens of billions of large markets, hundreds of billions of market clusters, upgrade and improve the circulation network of agricultural products and other infrastructures; through the cultivation of the backbone of the circulation of trade enterprises, the introduction of international and domestic leading enterprises, and encourage conditional circulation enterprises to go public and other initiatives to cultivate the development of the market. The company is also working on the development of a new product line, which will be launched on the market in the near future.

At the same time, the construction of urban and rural efficient distribution system, promote the interconnection of agriculture and commerce, the establishment of a long-term mechanism for production and marketing docking, and the active development of modern supply chain. Accelerating the construction of the business credit system, strengthening the construction of industry standards, and consolidating the basic support of internal circulation.

How to tap the potential of the market3

1. Analyze the phenomenon of contradiction to discover entrepreneurial opportunities. For example, most of the services and products provided by financial institutions are only aimed at large professional investors, but the general investing public, which occupies 70% of the market, has not received the attention it deserves. The general investing public has not been given due attention. This contradiction shows that the market for products that provide investment services to the general public will have great potential.

2, analyze special events to discover entrepreneurial opportunities. For example, the United States, a blast furnace steel plant because of a lack of funds, had to purchase a mini-steel furnace, and even after the latter's profitability is higher than the former's unexpected results. After further analysis, it was found that the U.S. steel market structure has changed, so the steel mill will focus on future investment in a rapid response to market demand for mini-steel technology.

3. Analyze the trend of industry and market structure changes to explore entrepreneurial opportunities. For example, in the trend of privatization of state-owned businesses and the opening up of public **** sector industries to free market competition, we can find a lot of entrepreneurial opportunities in the transportation, telecommunications, and energy industries. Many new entrepreneurial opportunities can also be found in the government's newly launched Knowledge Economy Program.

4. Analyze business processes to discover entrepreneurial opportunities. For example, in the global production and operations system process, you can find a lot of information services and software development entrepreneurial opportunities.

5. Analyze trends in demographics to discover entrepreneurial opportunities. For example, the rapid increase in single-parent families, the trend of women's employment, the phenomenon of an aging society, changes in educational attainment, and the expansion of the international outlook of young people ...... are bound to provide many new market opportunities.

6, the generation of new knowledge to explore entrepreneurial opportunities. For example, when the image of human genes is completely deciphered, it can be expected to bring a lot of new business opportunities in the fields of biotechnology and medical services. While a great deal of entrepreneurial opportunities can be uncovered through systematic research, the best ideas come from entrepreneurs' long-term observations and life experiences.

7. Changes in values and perceptions are used to uncover opportunities. For example, changing perceptions of dietary needs have created new industries such as the gourmet food market and the health food market.