What industries have good prospects for retail in the future, which are not affected by online stores, and what industries are not affected by online stores now?
The Prospect of China Retail Industry Market Prospect and Investment Strategic Planning Analysis Report released by Prospect.com points out that China retail industry has opened the "golden decade" with the rapid growth of China retail industry at the rate of doubling the expansion of stores every year. However, after some extensive and barbaric growth, the traditional retail industry encountered bottlenecks. With the impact of e-commerce, the retail model based on the physical network layout of traditional stores is no longer feasible. However, with the economic downturn in China, the mode of retail enterprises' store expansion began to expose risks, and the whole traditional retail industry showed a trend of slowing growth and declining profits.
since the fourth quarter of 2111, the sales performance of the whole retail industry has declined, not only the sales have declined, but also the profits have declined. In the first three quarters of 2112, the commercial retail industry achieved an operating income of 487.174 billion yuan, a year-on-year increase of 13.12%, and the growth rate dropped by nearly 11 percentage points compared with the same period of last year. The net profit was 13.483 billion yuan, a year-on-year decrease of 15.39%.
e-commerce has a great impact on the traditional retail industry, but it is not the only impact. The decline of operating income and profit in traditional retail industry stems from its business model and internal structural influence. The gross profit margin of the department store industry can generally reach 25%-31%, but the net interest rate can only be maintained below 5%. In addition, the sales growth rate has dropped significantly in the last two years. Therefore, department stores have begun to find a way out. In order to ensure the gross profit margin of shopping malls, the department store industry has to raise the entrance fee and deduction point. At the same time, in order to attract the world's first-class brands, shopping malls have to pay the decoration fee according to the requirements of international suppliers, and these two parts of costs are finally passed on to consumers, indirectly pushing up commodity prices. In this way, the department store has the characteristics of high price, few varieties and monotonous environment, and lacks competitiveness, which in turn urges it to raise the entrance fee and deduct points, forming a vicious circle. This is a common problem in traditional retail industry. Does the toy retail industry have a prospect in the next 11 years?
Where there is demand, there will be a market. At present, the retail industry focuses on baby products and children's products (including toys). Why?
Analysis:
1. The national family planning policy has been implemented for so many years, resulting in that at present, a child is basically cared for by six people, parents and parents;
2. Now that the country is developing well, the basic problem of food and clothing is solved, and the higher the spiritual pursuit is;
3. Toys and toys can entertain and develop children's intelligence and practical ability;
4. Most children like to play with small things.
5. At present, there are very few enterprises in the toy industry with independent research and development capabilities, most of which are processing enterprises, and the innovation varieties are slow, so there are problems in guiding the market demand.
based on the above personal views, I personally think that the toy industry has great potential in the future, and it depends on who is in charge of the ups and downs! E-commerce: what is the impact on future retail
1. Why should e-commerce lay out new retail?
The development of retail e-commerce tends to be mature
According to the data of the National Bureau of Statistics, the online retail sales in China reached 5,155.6 billion yuan in 2116, a year-on-year increase of 26.2%. After six years of rapid growth, the demographic dividend of e-commerce in China has come to an end. With the gradual growth of population base, it is an inevitable trend that the growth rate of total transaction volume will slow down: from 96.9% in 2111 to 26.2% in 2116. With the digitalization of consumers basically completed, it is difficult to expand the consumer market by relying solely on online, and the ceiling of pure online has already appeared.
Consumers have had enough
Nowadays, more and more voices are heard: "I'm so disappointed, the pants bought online are so different from those on the website, what a pit"; This wallet is too cheap to buy online. It can't be a fake. These voices show that consumers have had enough.
1) The online experience is poor, and the quality of goods is not guaranteed
Things online are becoming more and more homogeneous and have no personality at all; In addition to the low price, the quality can't be guaranteed, and the buying experience can't keep up.
2) Information asymmetry
For online shopping, there is obvious information asymmetry between e-commerce platform and users, and users can't see, touch or feel the goods.
3) Weak interactivity
The interactivity between e-commerce platforms and users often stays at the text level, and the interactive process of live advertising in TV and other forms is also poor, which leads to the decline of consumers' consumption desire.
With the birth of a new generation of value proposition, consumers' consumption behavior and consumption scenarios have changed greatly, and more and more people realize that online and offline must be combined in the future. With the innovation of technology and the change of consumer demand, it provides a good starting point for e-commerce to lay out new retail.
second, what are the advantages of e-commerce layout new retail?
as one of China's "four new inventions", online shopping has spread all over the world. China's online shopping market is the first in the world, and its scale is about the sum of the following six online shopping markets. Online shopping has the characteristics of "convenience, mobility, time saving and rapidity", and it has greatly improved people's lifestyle.
what are the unique advantages of e-commerce in developing new retail business?
1) E-commerce is the fastest place to practice new technologies
In recent years, among all investment in science and technology, e-commerce accounts for the largest proportion. In the increasingly frequent technological innovation, China's retail e-commerce keeps trying new business models: opening up all channels, building new shopping scenes, and testing water and multi-screen interaction have become new highlights of e-commerce management.
2) Massive data
In recent years, with the rapid development of e-commerce, a large amount of data has been collected, including user data, commodity data and merchant data. In the context of the rapid development and application of big data technology, many e-commerce companies have established cloud data platforms to analyze data and apply them to expand existing businesses and expand new businesses.
3) Huge user groups
As of June 2116, there were 461 million online shopping users in China, and the proportion of online shopping users in the overall netizens has been rising, reaching 64.1%, which will continue to grow in the next few years.
4) Excellent service concept
In order to improve users' shopping experience and strengthen interaction with users, many e-commerce companies have established huge customer systems and social services; Realize a set of service functions such as pre-purchase consultation, interaction during purchase and after-sales service for users.
5) Lean supply chain management
In recent years, many e-commerce companies have built logistics systems through various forms to strengthen supply chain management. For example, JD.COM built its own logistics to realize the integration of warehousing and distribution; Ali builds rookie logistics to connect third-party logistics companies and businesses with a platform.
6) Sharp insight
E-commerce has a huge amount of data, which can quickly perceive changes in consumer demand; And have a huge investment advantage in science and technology, try new technologies to enhance the shopping experience of users.
third, how do e-commerce lay out new retail?
e-commerce has a natural advantage in the layout of new retail, so how does e-commerce layout new retail? The author analyzes all kinds of cases in recent years and summarizes four modes.
E-commerce strategic shareholding in offline retail
Case: In 2114, Ali made a strategic investment in Yintai Commercial with HK$ 5.37 billion. Both parties will open up the future commercial infrastructure system online and offline, and will form a joint venture company.
Recent situation: In October 2117, Yintai Commercial announced the privatization, in which Ali participated and will become its controlling shareholder with 74% of the shares. According to the analysis of insiders, Ali started the privatization process of Yintai at this time because Ali needs to master a department store enterprise that can make its own decisions, so as to provide a test field for its "new retail" model.
Opening a self-operated store under the e-commerce line
Case: In October, 2116, the first three-squirrel main experience store in China opened in Wuhu, Anhui. After that, three squirrels successively captured Bengbu, Suzhou and other cities, and it is estimated that there will be 1,111 food and beverage experience stores in the next three to five years.
Recent situation: On September 31, 2116, three squirrels opened their first offline store in Wuhu, named Three Squirrels Food Store. After opening for one month, the sales volume was 2.4 million, and the customer unit price was 81 yuan, which caused a heated discussion in the industry. On February 5, 2117, Zhang Liaoyuan, CEO of Three Squirrels, said in an internal speech of more than 121 squirrel management cadres that the Suzhou store was decided to smash it on January 16th because the decoration quality was not up to standard.
Cooperation between e-commerce and offline retail self-built e-commerce platform
Case: In August 2115, Ali made a strategic investment of 28.3 billion yuan in Suning Yunshang, becoming its second largest shareholder, and the two sides opened up e-commerce, logistics, after-sales service, marketing, finance and big data. In October of the same year, Suning Yunshang Group Nanjing Suning.cn Investment Co., Ltd., a wholly-owned subsidiary of Suning Yunshang, and Ali * * * jointly invested 1 billion yuan to set up "Maoning E-commerce", with both parties holding 51% and 49% shares respectively.
recent situation: since the two years of cooperation, the two sides have not seen any bright spots. Apart from being called "big stunt" by the industry and full of various "incomprehensible" strategies, both "three-body connection" and "trillion-dollar intellectual creation plan" have a very strong sense of rhetoric and have not seen practical significance.
offline retail strategy shares in e-commerce
Case: In June 2116, JD.COM announced that it had reached a strategic cooperation with Wal-Mart with 1.44952251 shares of Class A common stock, accounting for 5% of the total issued share capital in JD.COM, which was about $1.44 billion, or about RMB 9.5 billion, based on the total market value of 28.8 billion that day.
recent situation: in October, 2116, Wal-Mart disclosed the information of increasing its shareholding in JD.COM in its latest regulatory document submitted to the US Securities and Exchange Commission (SEC), and its shareholding in JD.COM's Class A shares rose from 5.9% to 11.8%, and it was granted the observer status of JD.COM's board of directors. Analysts believe that Wal-Mart's move is to strengthen cooperation with JD.COM in China.
fourth, what game has more strategic advantages?
looking at the e-commerce companies' layout of new retail in various forms, as far as the current situation is concerned, the development of each company is good or bad, and the specific model needs to be tested by the market.
what is the Future Go?
based on a long period of careful research, I resolutely chose to join the new retail industry, and founded Zhixiao Future (Beijing) Technology Co., Ltd. and Beijing Aifuji Chain Commercial Co., Ltd. in early 2117. Its English name is "Future Go", abbreviated as FG, which symbolizes the new trend of shopping in the future. In the future, Zhixiao will take "scenario theory" as the core, take new technology as the support, and lay out new retail through various operating modes. Through a complete set of software and hardware technical solutions, it runs through the entire chain of offline retail, improving the offline consumption experience and reducing the management cost and operation cost of offline retail; Improve the efficiency of informationization and make it possible to open a store with multiple formats.
zhixiao's future founding team took "scene theory" as the core concept, and combined with diversified scene modes, * * designed six schemes, involving various retail scenes such as "convenience store, drugstore, stationery store, gift shop, snack shop, adult goods store, tobacco and alcohol specialty store and mobile pop-up shop". Through unremitting efforts, the founding team of Zhixiao Future invented a variety of payment methods and payment methods based on different retail consumption scenarios. At present, FG has applied for 8 invention patents and 4 utility model patents.
FG smart retail store consumption scenario
Authentication and identification in and out of the store (code scanning \ biometric identification)-consumer purchases goods (electronic price tag, LCD price tag \ video tracking)-payment confirmation (or automatic withholding)-mobile phone order management.
5. what will be the future of e-commerce new retail?
e-commerce has laid out new retail, which has attracted much attention. What will be the future of e-commerce new retail? The author summarizes various viewpoints and opinions:
1) Omni-channel shopping, which combines online and offline, has become the mainstream consumption mode;
2) "scene triggered shopping" anytime, anywhere;
3) consumer interaction centered on social media;
4) centering on "user experience", realize "new retail+industrial ecological chain";
5) The demand for over-standard products and regular services is increasing;
6) Digital drive, personalized requirements and fragmented scenes.
Many e-commerce companies have jumped out of self-restraint, joined hands in offline retailing and laid out new retailing. The business model centered on "user experience" is changing the retail industry in China. What do you think of the future retail industry? What is its future development prospect?
Large and small enterprises will become the trend of society and the prospect of diversified retail industry
The commercial and industrial structure in China is changing. It is only a matter of time before the sales industry is gradually replaced by supermarket, supply and marketing cooperatives and cooperatives, which have been replaced by department stores, and now it has evolved into a shopping mall and trade city. The retail industry is also changing, and chain sales will replace the current retail industry.
Future prospects of children's underwear retail stores
According to the Analysis Report on Market Prospect and Investment Planning of China Children's Underwear Industry from 2116 to 2121 by Forward-looking Industry Research Institute, at present, the number of children under the age of 14 in China is close to 411 million, and nearly 31 million newborns are still born every year, and the annual consumption of baby products for pregnant women and infants is about 81 billion RMB. At present, a large number of underwear enterprises have begun to pay attention to the development of children's underwear market. Although the common children's underwear in the market is only a "scaled-down version" of adult underwear, and the style design still stays in the characteristics of simple "reduced size and cartoon appearance", its broad market prospect is still extremely considerable and the market space is huge. Challenges and opportunities coexist. What is the future trend of retail industry?
With the advent of the retail revolution, the development trend and pattern of consumer goods market have also undergone earth-shaking changes. The integration of online and offline in the future is the general trend that everyone agrees with.
according to the analysis report of China retail industry market prospect and investment strategic planning, by the end of 2116, there were 18,119,111 retail business units in China, and the annual retail sales of goods was nearly 29.7 trillion yuan. In 2117, China's macroeconomic situation improved obviously, its policies became more and more perfect, the application of information technology such as Internet, big data and cloud computing became more widespread, and the consumer demand of residents changed profoundly, which gave birth to a new supply model in the retail industry.
Trend 1. Consumer psychology will be more mature; Second, the retail industry will accelerate its adaptation to market changes; Trend 3. Further integration between online and offline. What industries have good prospects in the future and what technologies have good prospects in the future
At present, the catering industry is developing very well. It is very promising, with high salary and good employment, and it is very popular. The career prospect of chefs is very good. Now it is difficult for many industries to find jobs, but chefs are scrambling for it, and many places are short of excellent chefs.