Marketers should focus on five points:

A, market positioning

Hotel positioning determines the direction of the hotel, the wrong positioning, even if the sales are great, the effect is also very little, in a competitive environment is more so. The hotel should be based on their own location, decoration style, facilities and equipment and other hardware to clarify their own positioning, choose the right target market.

That is, to know what their own advantages, while standing in the position of consumers to examine the hotel, in the minds of consumers. Which consumer group will like, answer these questions, in order to use the hotel's existing resources to obtain a relative share of the target audience.

Two, source structure

The hotel is only concerned about the target market that is not scientific, segmentation of the market in order to harvest more. Analyzing past data and competitors can learn where the business comes from, and how the respective proportions are. If the hotel has been in business for more than a year, it is easy to determine the share of each segment by looking at previous years' data.

Three, price system

The hotel's price system is not reasonable, according to the various types of room types can be door-to-door room rates, door-to-door casual guests, the company's agreement price, the network booking price, travel agency team price, conference price, etc., the price should be based on the off-peak, flat, peak seasons to develop, according to the characteristics of the product and some of the resources, develop a package price suitable for the package price for specific market segments.

Setting prices must also refer to competitors' prices, through price adjustments to match the increase or decrease in the number of rooms in each market segment, so as to create more room revenue.

Four, the promotion plan

The target source is through which way to choose the hotel? What kind of media can attract the eyes of the hotel's target source group? Make the hotel in the target source group to establish a unique position, to develop a year-long advertising budget, plan, media selection, put time and with the sales of small gift production, sales material design and printing, etc. There should be a coordinated arrangement.

Fifth, the management of the sales force

The management of the sales force needs to be specific to all the data, such as sales plans, sales reports, daily visits to the amount of customers, how many phone calls, how much information to mail, how many customers to receive a visit and so on.

Secondly, it is necessary to assess the progress of the hotel's business goals and the achievement of the situation, the team's next sales target forecast, and increase the passion of the sales staff. Finally, it is necessary to develop a reasonable incentive system to improve sales performance.

Hotel sales a few jiq

1, marketing representatives of the comprehensive business quality needs to be strengthened, and customer communication skills and attitudes towards customers have to improve, to have affinity, to learn to think differently.

As a qualified sales representative, in receiving the guest's request should first not refuse the guest, to promise the guest to try to find a way, after a few minutes and then reply to the guest, tell the guest that he did his best or did not transfer out of the room to the guest and apologize to the guest, the guest will feel that although you did not do the thing, but still attaches great importance to him, so that he gets the respect and courtesy he deserves! The guest will feel that you value him very much despite not getting things done, so that he gets due respect and courtesy.

2, marketing representatives should master certain marketing skills, even if the guests need the room type is not available, but also as far as possible to understand the identity of the guests as well as the reception specifications, effectively recommend other room types, and sales promotion should be more with the guests to communicate with the advantages of the recommended room type and value, to guide the guests to consume.

3, marketing representatives should take into account the guests to book a room, there must be a need to eat, this case, Li did not ask whether to book a private room to eat, reflecting Li's lack of sales awareness.

4, if the guests really feel that the executive suite is too expensive, and it is the hotel's agreement customers, loyal customers and customers, and customer dining is also placed in the hotel, you can ask the higher leadership to do the appropriate upgrades to stay, retain customers, and maintain good customer relations.