How to distribute sales leaflets effectively?
1, want? Are you welcome? No? Chase?
When handing out leaflets, you should take the initiative to face the visiting crowd and then send them to them, which is more acceptable. Don't chase flyers behind your back, it is easy to cause disgust and affect the effect.
2. Pay attention to handing out leaflets? Direction?
Pay attention to the direction of the crowd when handing out leaflets and guide the crowd into the store in the wrong direction. For example, if you stand on the left side of the door and hand out leaflets, you will pay attention to the people coming from the right side, because you are face to face and have enough time and space to communicate. If you send it to the crowd coming up on the left, it is very likely that you will just take a look and leave, and the effect is very poor.
3, according to the product characteristics, determine the target population.
According to the positioning and characteristics of the project, how to distribute leaflets? Judge a book by its cover? . For example, restaurants such as barbecue buffet, the audience is mostly young people. Then when distributing leaflets, it is necessary to target young people and prescribe the right medicine.
4. Optimize the attitude of taking orders, which is convenient for consumers to accept.
Pay attention to your posture when handing out leaflets. It is suggested to hold the leaflet with one arm as the support, with the front facing the pedestrians, to show the contents of customers' products or services, to ensure that the leaflets obtained by pedestrians are positive, so that pedestrians can see the above contents at the first time.
5. Tell the theme.
Communicate with consumers in polite language when sending the bill, don't be shy, and boldly say the theme of the product (it is best to summarize it within 10). For example, the biggest feature of your store is what big discounts are being made recently. Don't simply distribute leaflets, but distribute leaflets for the sake of distributing leaflets.
Method of distributing leaflets
One: the content of the leaflet Any leaflet needs to convey a certain content, and the content of the leaflet determines whether the reader reads it or not. If the leaflet is novel and knowledgeable, it must be attractive in design, which will arouse readers' desire to continue reading. This requires the writers and designers of leaflets to have basic advertising literacy. Simply put, the front of the leaflet is an eye-catching creative design, and the back is the information content to be conveyed. Without distorting the basic meaning of information, it should also arouse readers' interest in reading. If a page is full of words, readers will have no mind to read it carefully.
Second: the release time. At present, most delivery staff usually stop pedestrians from delivering goods during rush hours or when pedestrians are in a hurry. So I often see dispatchers trying to hand out leaflets to passers-by, but passers-by dodge and don't want to be disturbed. There is a simple reason. People are busy whether they go to work or get off work. They are busy going to the company at work and going home after work. From the perspective of behavioral psychology, when we all have a goal to achieve, we don't want to be disturbed. On the way to and from work, the dispatcher is a factor that interferes with us, so there is a dodge phenomenon, and passers-by will not have any good feelings for the dispatcher. Over time, people became disgusted with dispatchers and gradually made leaflets useless. So during the rush hour, although there are many people, the efficiency is extremely low. So when is a good time? According to the research results of experience and behavioral psychology, people are only interested in the documents given to them by strangers when they are already bored. So when are you bored? As an office worker, I have two hours: one is when waiting for the bus. During rush hours, buses are sometimes not enough, which will make office workers spend a lot of time waiting at the station. At this time, you can distribute your leaflets to them, and the effective reading rate will be improved. The second is the waiting time before eating. Generally, in the business circle, there will be many small restaurants, and the business peak hours of these small restaurants are usually at lunch and dinner. There will be many people waiting in line at this time. If your leaflet appears properly at this time, it will definitely have a good effect.
Third, the distribution place and time should choose the readers' boring time, and the same place should choose the places they passively accept, such as leisure square, morning market queue, school gate, station and so on. In these places, readers have no choice. In both places, they may need to wait, and waiting will lead to boredom. Reading leaflets will make time pass faster and eliminate boredom.
Four: Distribution method The general way to distribute leaflets is to send a person to intercept passers-by on the road and distribute leaflets. But the really appropriate way to send the bill is not to let readers know that it was sent by others, but what is already in this place. Take a restaurant as an example. If we go in and distribute it while others are eating, we will probably be thrown out. However, if we put all the leaflets on the dining table of the restaurant before a large number of customers enter the restaurant, consumers will think that it is something in the store and will not be able to bear reading while waiting. But before entering the store, you must have a good relationship with the owner. However, as the owner of an individual and private restaurant, it is not necessarily a bad thing for the boss to let you do it as long as you give benefits and benefit the other party.
Five: distribution skills 1. Generally, one person will pick up your flyer, and the next few people will be curious because of the first one, so it is very important to find the first object when distributing it. Don't let pedestrians know the contents of your flyer before they touch it, otherwise they will decide not to pick it up in the distance, so hand it out backwards or turn their backs on people. 3. When handing out leaflets, you may meet some people who won't let you send them, for fear of affecting the city appearance. At this time, you should tell him with a smile that it's okay and not to send it. Then send it somewhere else and try not to argue with him.
If you can do the above four questions well, congratulations, your sales will increase greatly, and there are some distribution skills you can learn:
1. On sidewalks or streets, target girls who walk alone and boys who walk together. Because the girls who go together are usually chatting and dancing, there is no time, no interest and no reason not to respond. As long as one of the boys who go together picks up your flyer, the rest will take the initiative to continue to be gentlemen. 2. Under the bus stop sign, when going to work, this is the gathering place of the crowd. When you see people in a hurry or talking on the phone, you should be sensible and leave them alone. When you see a couple holding hands (both of them are older than you), you should hand out the leaflet to the boy. Before that, what should you say piously? How's sister? If you are used to indifferent compliments, you can compliment a few words. It is your best choice to send leaflets to motorcycle masters who are waiting for customers. They are very kind. In addition to receiving leaflets, they will greet you, but sometimes they will ask you if you want to take his car to distribute leaflets. 3. The dusk in the front yard of the community is the time when white hair is pacing. At that time, many grandparents will come out for a walk, give a sweet cry and hold it in their hands, and things will be done almost. It is actually quite easy to develop the market in the street snack area at night. Just pass it to others when they are waiting for something, because they are worried that if they can't wait, you will receive a word of comfort? Thank you? Or quietly put it on the table and whisper when others are busy eating? Please have a look? It can be detached lightly (although inappropriate, it is absolutely reasonable). Precautions 1. Before delivery, the drawer should basically understand the product characteristics and service content of the DM single page delivered this time, determine the theme of the products to be delivered, lock in the target customer base and improve the delivery efficiency; 2. The delivery time is mainly concentrated in the rush hour, and the delivery location should be selected in the location where the target customer base is relatively concentrated (such as the main intersection leading to the office building and the bus stop); 3. Always keep a friendly, warm and smiling expression during the delivery process, so that people can get close to you easily, and then they are interested in learning about the DM leaflets you distributed, which will arouse the curiosity and goodwill of the customer base on the products; 4. Distribute leaflets on the route of passing pedestrians, and it is best not to stand in front of pedestrians (be prepared, don't suddenly raise your hand); When invoicing at the entrance and exit of the store, stand sideways and don't block the customer's way. When delivering the bill, try to give it to pedestrians who have free time; 5. Take the flyer. It is suggested to hold the leaflet with one arm as the support, and the front of the leaflet faces the pedestrian to show the contents of the customer's products or services, so as to ensure that the leaflet obtained by the pedestrian is positive, so that the pedestrian can see the above contents more conveniently at the first time; 6. When issuing bills, it is necessary to issue them in a targeted manner, and it is forbidden to issue them indiscriminately; 7. Communicate with consumers in polite language when issuing bills. You must not be shy, boldly say the theme of the product (preferably a summary within 10), instead of simply sending it to the robot; 8. Be good at observing when issuing bills, move around and distribute in time, and take the initiative to attack; 9. Don't be afraid of rejection. When you send someone a bill, you must hint to yourself that you are helping him! Because you gave him a piece of information that might be useful to him for free (essentially the same), he may lose money if he doesn't take the order! If someone receives a leaflet, they must say so? Thank you? ; 10. The intact data thrown by customers on the ground should be recycled and redistributed if they are not trampled by others; If it is trampled dirty, pick it up and put it in a bag (never reissue it) and bring it back to the company when you send it; 1 1. Roll the leaflet into a tube, tie it with a small rope or other tape, and then send it out.