First, the overall design planning is lacking, and the homogenization competition is outstanding. There is no industry development plan for the development of theme parks in China. Compared with international large-scale theme parks, domestic theme park developers still focus on how to increase the number of tourists, ignoring the added value of retail, games, catering and experience products. Ding, the theme park operator and general manager of Changzhou Happy Valley Co., Ltd., said that the structural contradiction between supply and demand in the industry still exists. Except for a few top-ranked theme parks, the scale, quality and management level of other small and medium-sized theme parks scattered all over the country are relatively low.
Second, the cultural excavation and integration of some theme parks are insufficient. Wang Gang believes that foreign theme parks are the deep integration and development of "tourism+culture", while most domestic theme parks are not prominent enough, and they are not closely integrated with media, film and television, animation, games and other industries, and have not fully tapped the excellent traditional Chinese culture. As a result, the attraction and reputation of theme parks in China are not high, the international competitiveness is weak, and the cultural carrying capacity has not played its due role.
Third, the ability to operate globally needs to be improved. All the top theme parks in the world have gone global without exception. Take Disney as an example. In addition to the United States, it has been opened to Japan and Shanghai. Universal Studios also has layouts in Singapore, Osaka, Japan and other places, and the Beijing project will also open on 20 19. On the other hand, in China, more than a decade ago, China Travel Service tried to build a "splendid china" theme park in Orlando, USA, but it closed after three years of dismal operation. At present, only Huaqiang Fant has the only overseas project in Iran, and its operation is authorized to the local area. Xiong Xiaojie said: "Changlong has no idea of going abroad at present, because going abroad will lead to the problem of acclimatization. At home, you have a thorough understanding of consumers and culture, but when you go to the United States, a large number of people will know better than you, which will be an obstacle. "
Fourth, most of the local theme park enterprises in operation still have the problems of "difficulty in financing, operation and innovation". Relevant research shows that domestic theme park developers generally face financing difficulties, especially small and medium-sized developers generally lack long-term and low-cost financial support, which leads to the lack of renovation funds for many theme parks and even become unfinished projects in the development stage. Wang Gang said that because the theme park industry needs the accumulation of experience, intellectual property rights and patents to a certain extent, it also needs the support of capital. However, at present, the accumulation of domestic theme parks is insufficient, and some new enterprises lack reserves, which leads to the inability to fully meet the consumption needs of domestic residents.
Finally, the lack of talents and the failure of domestic high-end equipment. Relevant persons in charge of many well-known theme parks in China all said that in addition to the low-end equipment in super-large theme parks and the equipment in small and medium-sized parks are made in China, imported equipment still occupies an absolute advantage in high-end equipment, especially in equipment with high technical requirements. According to industry insiders, according to their understanding, at this stage, the tourism and theme park industries feel that talents are very scarce. Theme parks are an economy dominated by capital and talents, among which the most lacking are mainly operational talents and cultural and creative talents.