Current location - Recipe Complete Network - Catering industry - Year-end sprint is a must! February marketing calendar helps you seize the good opportunity of year-end promotion. ...
Year-end sprint is a must! February marketing calendar helps you seize the good opportunity of year-end promotion. ...

The last month of p>2122 is coming soon. Have all the sales targets set at the beginning of the year been achieved? No matter what the results, we can seize this February and finish the sprint at the end of the year. Sixun February marketing calendar helps you seize the good opportunity of year-end promotion! Theme of the event: heavy snow activity time: February 7th Recommended functions: limited time discount, full purchase reduction, and coupons suitable for categories: supermarkets, restaurants and clothing industries "Heavy snow" marks the official start of the mid-winter season, and merchants can improve the turnover rate and sales volume through various marketing activities in combination with the festive atmosphere of "Heavy snow". For example, Shangchao and the catering industry can offer limited-time discount activities for nourishing foods such as fish, meat and hot pot balls with the theme of "dispelling cold and warming up" to attract consumers' attention to purchase. The clothing industry can do special activities with the theme of "keeping warm", such as combining down jackets and scarves, packaging a price, coupons and other marketing to promote sales. Theme: Carnival Double Twelve Activity Time: February 1 -12 Recommended functions: pre-sale, spike, and bargain are suitable for categories: the annual Double 12 Carnival Shopping Festival in the whole industry is a marketing node with rare gimmicks. The most important carnival promotion week at the end of the year can not only attract consumers, but also promote more products. Merchants should not miss it. During the "Double Twelve" activities, merchants can use marketing tools such as deposit pre-sale and spike to warm up the activities in advance, or they can set up related interactive marketing activities, such as bargaining and group activities, and initiate new interaction to achieve drainage effect. At the same time, it increases the interest, improves the user's sense of participation and realizes the subtle exposure of the brand. Activity Theme: Winter Solstice Activity Time: February 22nd Recommended features: group solitaire, lucky turntable, sharing courtesy and suitable categories: The winter solstice in catering industry and clothing industry means the coldest moment, and merchants can use the traditional festival of "Winter Solstice" as a gimmick to remind people to pay attention to health and warmth and launch related marketing activities. For example, the catering industry can launch a series of health packages to attract more consumers through group solitaire promotion. The clothing industry takes warmth as a selling point, and launches online and offline activities such as holiday sharing courtesy and lucky turntable to increase the exposure of the brand. Theme of the event: Christmas Eve/Christmas Event Time: February 18 -25 Recommended features: discount package, integral mall, and one-price category: the Christmas event in the whole industry is also a festival with a strong atmosphere. Merchants can promote the event with the theme of "Christmas" and market it through discount package, integral mall, one-price and other means. For example, set up Christmas-related gift boxes, sell them in the form of preferential packages, and combine brand characteristics with festivals for marketing to enhance the interest of activities and increase sales. Offline stores can do activities online to drain offline, and send Christmas hats or safe fruits when buying them, so as to quickly drain customers. Theme of the event: New Year's Eve/New Year's Day Event Time: February 31th-October 3rd Recommended functions: live spike, limited time discount, and bonus lottery are suitable for categories: the whole industry's New Year's Eve is a hot spot every year, and it is also the best marketing opportunity for physical stores. Online shopping malls and offline stores can dress up as New Year's atmosphere and carry out corresponding promotional activities. For example, with the theme of "New Year's Eve", start the live spike activity; Online and offline, you can also set up special offers for some goods at the same time, and make limited-time discounts to attract more consumers to stock up. All right! In February, the marketing hotspots stopped here. Merchants can flexibly combine marketing planning with corresponding hotspots according to their own actual conditions. Sixun also has marketing tools for the whole industry to help merchants market and improve the efficiency of business decision-making!