Store manager's job

A qualified store manager should accomplish the following practical work.

(1) the highest management of the store, in understanding the brand management policy based on the brand's characteristics and style of the implementation of the sales strategy, and can accurately communicate the company's business objectives.

(2) Do a good job of staff counseling and training, comply with the company's regulations, and always reflect the staff dynamics, and appropriate training for staff. Responsible for the management of the daily work of the store, supervision and evaluation of the shopper's performance.

(3) Do a good job in the daily management of the store, responsible for inventory, book production, etc., to ensure the accuracy of the transfer of goods.

(4) Do a good job of store sales, and is responsible for the store goods replenishment, merchandise display.

(5) Do a good job of communication, assist the director to deal with and improve the operation of the counter, especially to assist the director of the mall communication and coordination.

(6) do a good job of business information feedback, the store manager should be the region's market development and consumer dynamics in a timely manner to provide the company so that the company can make accurate and timely reflection of market changes.

(7) do a good job of security, to ensure the safety of all materials in the store.

Summary: the purpose of the above seven points: to improve the image of the store, enhance store performance. Then detailed list of the main management project details:

1, sales management, 2, product management, 3, customer relationship management, 4, salesman management, 5, store and ancillary items of management, 6, market research, 7, health and safety management, 8, store monthly assessment

1, sales management:

(1) the number of sales per day and the amount of sales, daily To check the accuracy of the previous day's sales data.

(2) personal sales statistics, the store manager before each month to quantify the next month's task, and break down to each person, weekly, daily. This data is reported to the company's retail department by e-mail every week.

(3) Weekly assignments, the store manager should fill out the weekly assignments carefully and report them to the company's retail department by email every Monday.

(4) Sales meeting, the company holds a regular meeting of store managers every Tuesday. The store manager should summarize the previous week's work and plan for this week's work.

(5) Showcase, store display (at least one big adjustment every week)

(6) Information report on other brands in the mall (sales of other brands, products, prices, services, etc.)

2. Commodity management

(1) Inspection of commodities: In the period of less shopping traffic, the price of commodities, hangtags to check whether it is in line with the quality of the products;

(2) The inspection of the goods: in the period of less shopping traffic, the price and hangtags of the goods are checked whether it is in line with the quality of the products. Product quality inspection;

(2) check whether the accounts and inventory in line: carefully do a good job every day into, sales, inventory accounts, daily shift handover for handover point of goods; the last day of the month for the end of the month inventory, submitted to the brand center;

(3) to grasp the sales situation of the store goods: good sales of goods to be made for replenishment plans, seasonal commodities in the season, after the arrival of goods, display, promotion and so on, if the store is not in good condition, it is not possible for the store to be in good condition. Display, promotion and other ways, if ten to twenty days have not been sold and customer response is not good should be put forward to the brand center;

3, the management of customer relations: the purpose is to increase the number of customers

(1) wholeheartedly to customer service is a guarantee of customer satisfaction;

(2) to customers to do a good job of publicity;

(3) according to the V IP card system;

(4) to create a good impression of the customer: that is, with the customer to establish a cordial relationship, the establishment of customer data files, records of familiar customers name, age, size of clothes, like to buy what type of clothing, how much spending power to do the first time a guest into the store, we have been able to call his (her) surname;

(5) to deal with the customer's suggestions and complaints. The first time a customer enters the store, we have been able to address him (her) by his (her) last name.

4, the management of sales staff

(1) attendance management

(2) acceptance of new employees

(3) encourage morale

(4) work planning

(5) personnel assessment

(6) staff clothing, grooming, instrumentation, grooming must be done every day to check

(7) the site of the training work

(8) the staff of the store, the staff of the store, the staff of the store and the staff of the store. Training work

5, the store's health and safety

(1) early every morning should be the store's health, such as models, display cabinets, racks, high cabinets of the back and the bottom board, signs, chi boards, etc.;

(2) security measures to ensure safety

(3) the occurrence of burglary treatment

6, market research

7, the store manager Should be submitted to the company's regional director of the following reports:

(1) weekly report:

Weekly sales must be returned to the regional director on Monday at the same time faxed to the head office of the brand center, including the week's total sales, the number of pieces, shopping malls rankings and best-selling, slow-selling goods;

(2) Monthly report:

Monthly report and sales summary of the month to the head office should be submitted to the report of the previous month before the third of the month And the month's sales summary submitted to the head office brand center, including total monthly sales, best-selling goods, slow-selling goods and reasons, shopping malls, brand ranking, the opponent's sales, product prices, service and so on, and the store manager's recommendations.

(3) Before the 25th of each month to complete the next month's store staff scheduling work, to the brand center regional director.

(4) Regularly spot-check employees' knowledge of goods, especially after each new arrival, to ensure that employees are proficient.