The so-called efficient sales means: it doesn't need high technical background and sales skills, and it is mostly repetitive work, which requires hard work, such as shop shopping guide, telephone sales, direct sales staff and so on. The best educational background for efficient sales.

Among those with technical secondary school or equivalent education, the survival rate is over 60%. Because efficient sales are generally repetitive work, there are not many factors that change, and relatively simple service skills are basically enough.

Competency, at the same time, most efficient sales are business-oriented, the environment has not changed much, and the adaptability to demand-oriented sales is very limited. Moreover, efficient sales do not need much professional knowledge, although it is a high-tech product, as long as it can

Explain the selling point of the product clearly and you can basically adapt to the sales work.

The academic education of efficiency sales is shifting to professional vocational schools, and vocational education will even become the main source of efficiency sales in the future. Many vocational schools specialize in training: shopping guide, hotel service, telephone personnel and other majors.

In the process of training, targeted training courses are set according to the needs of enterprises, which greatly improves the survival rate of salespeople. But these schools also have big problems, because teachers in schools generally lack sales.

Experience, the setting of educational subjects is too bookish, which leads to students' low practical ability, and it still needs a lot of management training in the later stage of the enterprise.

The proportion of people with college education or above engaged in efficient sales is gradually increasing, especially in some industries that need high technical ability, such as telecommunications, insurance, cosmetics and so on. Generally speaking, the survival rate of college education is 40%

About. No matter how high the education is, the survival rate drops obviously, and the survival rate of bachelor degree or above is only about 20%. In practice, highly educated people are not suitable for efficient sales work in essence, because most of them are efficient.

The work lacks creativity, is boring and has low added value, so the income level is also low. People with high academic qualifications hope to undertake some challenging jobs and hope that such jobs can develop in their future careers.

In fact, it plays a very good role in paving the way, and efficient sales obviously cannot meet such target requirements.

Education adapted to "efficiency-oriented" sales

According to the effective and efficient way to classify salespeople, effective salespeople generally have higher education. The so-called effective type means that products need a strong technical background in the face of more complicated customer types and sales processes, such as the sales of key customers.

The requirement of education for effective sales increases with the technical content of products and the complexity of customer's decision-making, but when the education reaches a certain level, sales will decrease. Through research, it is found that qualified sales people have high academic qualifications.

College level, the survival rate is as high as 70%. This is mainly because most college graduates often lack competitive advantage when faced with technical choices, and there are not many other choices, so they choose sales.

Work has become a relatively tolerable occupation. These college students are generally low-cost and diligent, which is very suitable for survival in the rapidly developing private enterprises. Compared with junior college students, undergraduate students' grades

The living rate is around 55%, which is much lower than that of college students, but it is still an important part of the sales team. It is often an expedient measure for undergraduates to choose a sales career. With the pressure of the working population, this is very

Many students are forced to engage in sales careers that they don't like. Therefore, they are not stable enough, they change jobs very frequently and are ambitious, which leads enterprises to be very conservative when choosing fresh graduates, especially

I'm more afraid of undergraduates from famous universities, but in any case, people with bachelor's degrees are still very common in excellent sales, especially in industries that need a certain professional background, such as medicine and textiles.

Mechanical engineering, software engineering, etc. Undergraduate students have a strong competitive advantage.

The survival rate of sales below junior college or above undergraduate course will be greatly reduced. According to statistics, the survival rate of salespeople who graduated from high school is only 465,438+0%, while that of junior high school is only 30%. Correspondingly, the survival rate of salespeople with master's degree is only 20%, and they are concentrated in a very narrow industry.

The sales of a thermal insulation department in China District of Dow Chemical in the United States were undertaken by two master's graduates. Their customers are one of the few graded construction projects in China, and they all report directly to foreign headquarters. Such sales are rare in domestic enterprises, and the survival rate is extremely low.

What needs to be emphasized is: behind the academic requirements, what does the enterprise need? Most enterprises believe that a high degree of education means higher ability, which includes ability: understanding ability, problem-solving ability, operating ability and so on.

And so on, they stubbornly believe that highly educated people can get started quickly, have better innovation ability, and can quickly improve the overall combat capability of the sales team. There is no denying that education can really prove some basic elements.

Quality, such as acceptance, biased thinking, professional knowledge, etc. However, sales focus on how much knowledge is not mastered, but how much knowledge is applied. Further, it should be the ability to learn and apply knowledge.

Force. If a middle school student has the ability to learn and use knowledge, he may still become an excellent salesperson. Of course, from the above probability distribution, it seems that people with high academic qualifications can better grasp this point.

1. ability.

Mixed sales education

Sales in many industries cannot be simply divided into "effectiveness and efficiency". They are neither as complicated as the efficiency type nor as simple as the efficiency type. They seem to be in the middle of the two types. For example, a pharmaceutical company

OTC representatives in the industry, small equipment sales staff, etc. Such salespeople often need to repeat the prescribed sales actions like efficient sales, and there are not many ingredients that can be played during the period, and their success depends more on it.

It depends on the diligence of the sales staff. For example, OTC representatives, their important task is to visit a large number of pharmacies every day. When visiting a pharmacy, you should check the furnishings, promotional items and inventory in the store according to the company's requirements.

Many of these behaviors are expressly stipulated by the company. As long as you fill in the visit record card according to the company's requirements, the basic store visit task can be completed, which is the efficient side.

They are also very effective. For example, OTC representatives often have to deal with stores, urge them to purchase goods, and at the same time deal with various problems in store management, asking stores and companies to engage in promotional activities to pursue.

Payment, etc. These problems are very uncertain, which requires salespeople to have strong adaptability and analytical judgment, which is also the performance of performance-oriented sales. For this kind of mixed sales, they are in terms of efficiency and effectiveness

Face is not more complicated than simple efficiency sales or efficiency sales, but the combination of the two will often cause great difficulties in selecting candidates, so let us choose high education or low education.

All employees will make the same mistakes, so this type of sales team is mostly mixed, that is, a mixture of high education and low education.

To sum up, sales education can be summarized as follows:

1. Education has a great influence on the survival rate of different types of sales;

2. However, as far as a type is concerned, education is not the key factor to determine excellent sales.