To develop and design characteristic rooms, we must be innovative, innovative and varied, so that the developed products have strong vitality. In the specific development and design, the author thinks that we can start with the basic principles of innovation, market, benefit, culture and green:
1. The principle of innovation
Hotel competition is becoming increasingly fierce, and hotel management is sailing against the current, and if you don't advance, you will retreat; Hotel industry is also an industry without patent right, and any new product will be imitated and popularized quickly, and guest rooms are no exception. Therefore, hotel operators should not be complacent because they are temporarily in the leading position. If they want to gain a foothold in the fierce competition, they must constantly deny themselves, adapt to changes and create characteristics, that is, they must constantly innovate. The development of characteristic rooms is innovation in itself, and operators should create their own characteristics and personality from the aspects of concept, technology, design, service content, service mode and marketing.
2. Market principle
Of course, the premise of innovation is to meet the needs of customers. Before developing characteristic rooms, hotels should first analyze the types of customers in the hotel: what types of guests are received? What is the proportion of all kinds of guests? Which kind of guests are the most important guests in this hotel? Is it a business guest, or a conference, travel, leisure and holiday guest? Because different types of guests have different purposes and needs, hotels should be different in the development, design, decoration and layout of room products. Market demand plays a key guiding role in the development of characteristic rooms. If the developed characteristic guest room can meet the market demand, then it is vital. Therefore, the development of characteristic rooms must be market-conscious, necessary market research should be carried out to understand and grasp the actual needs of guests, and the potential needs of guests can be accurately predicted according to the law of market development, and the consumption of guests can be guided through the development of characteristic room products, so that the hotel management can be more active.
3. Benefit Principle
Hotels should not blindly develop characteristic rooms, but should consider the investment effect on the basis of market principle, that is, the proportional relationship between output and input. Modern hotels should pursue comprehensive benefits, not only paying attention to economic benefits, but also pursuing social benefits and environmental benefits. When investing in the development of characteristic guest room products, it is necessary to carry out preliminary feasibility analysis and analyze the possible effects of the hotel after investing in resources such as people, money and materials. If it can produce good social benefits and environmental benefits at the same time, then such development is scientific and feasible, otherwise it is blind and ineffective investment, and such development is unscientific and infeasible. Therefore, the development of hotel characteristic rooms must follow the principle of benefit.
4. Cultural principles
The style orientation of characteristic rooms should be closely related to the image and cultural background of the hotel. When developing and designing guest room products, we should pay attention to absorbing the local, national and folk culture, so that the guest room can reflect the cultural connotation of the hotel everywhere in the design of types, the configuration of facilities and supplies, the establishment of service items and methods, and thus form a unique cultural personality. Why Hong Kong Peninsula Hotel is so famous and its occupancy rate is so high is not only due to the traditional architectural style and the advanced facilities of the hotel. More importantly, the hotel atmosphere precipitated by that long history is undoubtedly one of the important reasons for attracting people, and this atmosphere is unique to her. Therefore, managers should study the "culture" where the hotel is located, including regional culture, national culture and historical context, and communicate with professional designers timely and effectively in the initial design stage of hotel construction or reconstruction. At this time, if the cultural connotation of the hotel can be accurately and reasonably positioned, the hotel will have a profound cultural heritage and endless charm, thus bringing guests not only physical, but also emotional and even spiritual enjoyment.
5. Green Principle
Due to the worsening global ecological environment, people pay more and more attention to protecting the environment and ensuring human health. The development of tourism depends on the local environmental conditions. As a pillar industry of tourism, the hotel industry's efforts to protect the environment and rationally utilize resources are directly related to the development of tourism and affect the sustainable development of society. Guest rooms are essential facilities and major components of hotels, and are the core products of hotels. Therefore, we must hold high the banner of environmental protection, green and sustainable development in guest room design, and design and produce energy-saving, resource-saving, emission-reducing, environmental pollution-preventing, environmentally-friendly and high-quality rooms for guests. Under the guidance of the above basic principles of innovation, market, benefit, culture and green, the author thinks that the development and design of guest room products can be carried out from the following aspects, thus increasing the characteristics of guest rooms.
1. Conceptual development and design
At present, most hotel rooms in China are strikingly similar in terms of function, area, apartment design, room color design, fabric design, furniture style design, electrical appliance configuration, and supplies selection, resulting in the similarity of room products, lack of novelty and change, which is difficult to surprise guests and seriously affects the quality of the hotel.
guest room is the main department that creates benefits for hotels. When guests stay in hotels, they spend most of their time in the guest room. Facing the guests whose living standards and appreciation are improving day by day, the author thinks that the development and design of guest room products should be a breakthrough in concept first, and we can't stick to the rules. We can't think that the book says so, so do authoritative people. Others do so, so we dare not innovate. To think openly, we should do things that others have never thought of, that others want to do, that they dare not do, and that they are unwilling to do.
2. development and design of guest room types
characteristic guest rooms refer to rooms specially designed and arranged according to the actual situation of the hotel, local comprehensive resources and constantly changing guest needs. It can be a single room, a suite or the whole floor. The hotel can design some new rooms with ethnic characteristics, disabled rooms, non-smoking rooms, ladies' rooms, children's rooms, honeymoon rooms, sleeping rooms, studio single rooms and studio double rooms. Can also be used for similar consumption guests, using all or part of the rooms on some floors, set up as a characteristic floor. Such as business floor, ultra-luxury floor, non-smoking floor, ladies floor, etc.
3. Development and design of guest room style
As an economic entity that meets the various needs of guests, the hotel manager should not only design different types of guest rooms, but also highlight the characteristics in style design to fully reflect the local national style, local characteristics or the unique decoration style of the hotel. If you can make full use of unique furniture modeling and decorative materials, unique folk crafts, etc., so that guests have a refreshing feeling, thus leaving a particularly deep impression. Like the Dai people in Yunnan, with small paper umbrellas and bamboos as typical representatives, the bamboo building is decorated with small umbrellas, and a piece of background music played by Hulusheng is played, so the guests feel the hometown of peacocks; The Bai nationality, represented by batik technology, spread batik tablecloths, hung batik ethnic paintings and came to the hometown of "Golden Flower" with a little embellishment. Nomadic people take the yurt style as the representative, make the walls into yurt style, hang grazing equipment and some animal fur, and have a rough and unrestrained feeling; For example, Xinjiang is a place with a large number of Uighurs, so the guest rooms can be decorated in the style of Uygur folk houses: a solid heatable adobe sleeping platform, about one foot high, for sitting and lying, a niche on the wall, food and utensils built in, a tapestry hung on the wall, etc., so as to satisfy the guests' curiosity and increase their experience of Uygur folk houses.
4. Equipment, facilities and supplies for guest rooms
Under normal circumstances, guests stay in hotels for the longest time, and their requirements for guest rooms are far more detailed and higher than those for lobbies, restaurants and other places. Guest room design must be creative, whether it is space modeling, color organization, or lamps, furniture, handicrafts, hardware products and guest supplies, as long as it is innovative and unconventional, the charm and value of the guest room will be greatly improved. However, if the layout of the rooms is too different and the equipment, facilities and supplies are not properly equipped, it will make the rooms lose their relaxed, soft, quiet and comfortable atmosphere. Therefore, the design and layout of guest rooms should reflect the care for guests to the maximum extent, and the following points should be paid attention to in the specific equipment, facilities and supplies of guest rooms:
First, it should be adapted to the type, grade and style of guest rooms. For example, the style of furniture and the color pattern of cloth should be unified, the number of guest goods and decorations should be appropriate, and the arrangement and combination of articles should conform to the law of formal beauty, and its characteristics such as proportion, symmetry, symmetry, balance, diversity and unity should be considered.
second, we should pay attention to practicality. Room layout should be based on practical principles to meet the needs of guests. Some hotels decorate their rooms magnificently, with various items for guests, and some packages are particularly elegant. It takes a lot of effort for guests to take out the items and use them, which brings inconvenience to them. Some guest articles are too artistic, easy to be damaged and not conducive to cleaning, and so on, which are not desirable. All the articles in the guest room should have two functions: practicality and aesthetics, but the relationship between them should be based on practicality, which can not only meet the requirements of guests' use, but also meet their aesthetic requirements. The author believes that the relationship between the two cannot be reversed, otherwise the cart before the horse is put.
thirdly, pay attention to safety. That means the design layout must be safe and reliable. Guest room equipment should have the necessary safety signs. For example, the automatic power cut-off device of electrical appliances, signs of hot and cold faucets, and furniture decorations should be fire-proof and flame-retardant, and they should also have anti-skid, anti-theft and anti-collision properties. The safety equipment should be fully configured and intact, and all guest articles should be well packaged. During the warranty period, items that come into direct contact with guests' bodies should be strictly disinfected.
fourth, we should pay attention to environmental protection. Room managers should establish a strong awareness of environmental protection, and try to use materials and products that save energy and resources, reduce emissions, prevent environmental pollution and meet environmental protection requirements in the aspects of hotel facilities and equipment configuration and guest supplies selection. For example, choose suppliers who agree to minimize the waste of their products, or ask manufacturers to minimize unnecessary packaging or reuse packaging; Prohibit the use of radioactive materials harmful to human body; Choose renewable guest supplies; Classify the garbage and pay attention to recycling old newspapers, cans and glass bottles; Pay attention to the use of various energy-saving and low-noise facilities and new energy-saving technologies in guest rooms.
5. Pay attention to comfort. Another principle of room layout is to make guests feel comfortable. Generally speaking, the larger the room area, the higher the comfort. For a standard room, a room with a width of 3.6-4.2M and a length of 7.6-11M is popular internationally. The bed is very important, which is the place where guests spend the longest time in the room. It must be large and of high quality. The seat sofa should conform to the sitting curve of the human body to make the waist and legs feel comfortable; In addition, the placement of furniture should also be conducive to guests' walking and meet the daily needs of guests in the room; The bathroom should be equipped with shower, bathtub, washbasin and toilet, and it is best to divide it into dry and wet areas, so that there will be no embarrassment of going to the bathroom at the same time when two people live in a standard room. The size of the window is also very important, usually it should not be too high from the ground, not higher than 1.7 meters, and the height-width ratio should be 1 to 2. Rinaldo, president of rinaldo International Interior Decoration Company in the United States, pointed out: "The design of hiding the TV and fax machine in the big cabinet is inappropriate, and our guests don't want to pay attention to the extent that they can watch TV and send faxes only after opening the door".
Sixth, we should pay attention to the adoption of new technologies. Hotels should be constantly updated and rebuilt regularly. Because today's guests hope that the most advanced scientific and technological achievements of this century can be applied to hotels and guest rooms, and can be used by them, such as: modern induction TV and stereo videophone, mini computer, simulated game equipment, further improvement of electronic computer network, deeper connection technology between TV programs and the Internet, digital library and reading room, supporting wireless broadband Internet access function, light wake-up technology, keyless door lock system, virtual reality window, Automatic sensing system, "white noise" (guests can choose the background sound that makes them feel most comfortable), virtual entertainment center in the guest room, fitness equipment, electronically controlled mattress, photoelectric curtain wall, recipes specially designed by nutritionists according to the physical condition of guests, and so on.
In view of the demand of tourists in the future, especially in view of the aging trend of the global population, guest rooms will be designed to be more suitable for the elderly, such as touch-adjustable lighting, more convenient handles and better shower equipment.
5. Design of room service items and methods
When designing room service items and methods, the principles of suitability and moderation must be followed. The so-called suitability is to meet the basic requirements of cleanliness, tranquility, safety, convenience and respect for guests during their stay in the hotel; The so-called moderation principle requires hotels to consider their own grades, highlight their own unique style, and embody the management concept of "value for money". Different hotel grades, different house prices, different service items set up in guest rooms, different service specifications and different service methods.
As an area for guests to rest and sleep, guest rooms must create a quiet environment for guests; At the same time, as a private area of guests, guests are often reluctant to let others interfere with their private lives. Guests like to arrange their daily life according to their own habits during their stay in the hotel. Therefore, room service can't pay attention to the scene rendering like catering and recreational services, serve the guests in front of them and be busy around them. Instead, it should leave more private space for the guests, not disturb them too much, and provide services from the standpoint of the guests according to their individual needs, so that the guests can feel that the hotel is serving themselves everywhere but can't see the scene of service, and it is as convenient and satisfactory as at home. Therefore, the hotel should design customized, personalized and humanized room service items and service methods on the basis of providing standardized, standardized and programmed services that meet the industry standards, so as to achieve the goal of no one has me, no one has me, and no one has me.
6. Room marketing design
Marketing activities are a series of planned and organized activities carried out by hotels in order to satisfy guests and achieve business objectives. Hotel marketing includes external marketing and internal marketing, and room marketing is no exception. External marketing refers to all kinds of activities carried out by hotel professional marketers on the basis of market investigation and analysis, through certain planning work, using relationship marketing, network marketing, theme marketing and other methods. Internal marketing generally refers to the marketing activities of non-professional marketers in their respective jobs and in the process of completing their own jobs. It often refers to the service marketing of hotels. Service marketing requires hotel employees to know the information of hotel products in time, do their jobs well in their posts, and use their work opportunities to recommend products from their own departments or other departments to guests. In the design of room marketing, we should fully consider the internal and external marketing, organically combine the two, and achieve the value of hotels and rooms better.
With the prosperity of social economy and the improvement of people's living standards, people's requirements for quality of life are getting higher and higher. They stay in hotels not just for a place to live, but for an experience and spiritual and cultural enjoyment. As a hotel manager, only by constantly absorbing new ideas, new technologies, constantly supplementing and developing traditions, and constantly developing and designing guest room products with distinctive features, complete functions and first-class service, can we meet the psychological needs of guests and cultivate them.