BONPOINT children's wear brand was founded in Paris, France. /kloc-one day in 0/975, Marie-France Cohen planned to buy colorful and exquisite clothes for her children, but she looked everywhere and couldn't find the beautiful clothes she wanted. So, she came up with the idea of opening her own children's clothing store, and Bonpoint was born. Marie-France Cohen's keen sense of fashion, cutting-edge tailoring, strict selection of materials and exquisite workmanship make Bonpoint gradually become the leader of children's wear in the international fashion world.

Bonpoint's brand concept is simple and unique. Perfect combination of luxury goods and children's wear. Exquisite and warm shops sell high-quality and fashionable children's wear, and the detailed design shows low-key luxury. The beautiful fairy tale atmosphere created in the store has created a dream world belonging to children. Bonpoint's brand concept contains a profound experience of the quality of life: giving children innate elegance and fashion, allowing them to cross the boundaries of fairy tales, follow their parents' footsteps to travel around the world, collect fashion all the way, and establish a vast world of their own.

For more than 30 years, Bonpoint's concept of luxury children's wear has been well-known all over the world, and the working form of its design department has retained the long tradition of high-grade uniforms in Paris. Marie France Cohen, the founder of the brand, is fully responsible for creating every style, every embroidery and every accessory with the help of her assistant team. Bonpoint network has developed rapidly in France and abroad, with stores all over major international fashion landmarks, including Madison Avenue in new york, Montaigne Avenue in Paris, Victory Square in Paris, Royal Avenue in Paris, Beverly Hills in Hollywood, Si Long Street in London and Bond Street. Adjacent to it are "golden signboards" such as Chanel, Hermes, LV, Cartier and Prada. Bonpoint and these brands are members of Montaigne Association. Montaigne association, similar to the top brand club of French boutique association, only absorbs the classic brands of Montaigne Avenue in Paris. )