Current location - Recipe Complete Network - Catering industry - Chen Chaohui's Life
Chen Chaohui's Life

In 1987, President Chen Chaohui was admitted to China Youth Political College, the cradle of training politicians, and studied law with the excellent score of the liberal arts in the college entrance examination, which was second in the whole school and far exceeded the scores of key universities. During my college years, in the fierce competition from many outstanding people from all over the country, I successfully ran for the position of monitor and secretary of the League branch. During this period, a coffee shop in the school named "Eden" was on the verge of bankruptcy due to poor management. President Chen Chaohui borrowed thousands of dollars to buy the coffee shop, which was skillfully operated and painstakingly managed, and brought it back to life. From the original monthly loss of thousands of dollars to a monthly net profit of more than 2,111 yuan, he absorbed more than 21 students to work and study, and also sponsored the activities of the school radio station and five student associations. The successful operation of the "Garden of Eden" Cafe made President Chen Chaohui win the reputation of "the richest student in Qing government". At the same time, it also makes "Eden" famous in Haidian University Circle (Peking University, Beijing Foreign Studies University, People's Congress, Polytechnic University, University for Nationalities, etc.). In the course of management, President Chen Chaohui has made many friends and alumni, many of whom are now becoming political stars and business celebrities.

The successful experience of doing business for the first time discovered the business talent of President Chen Chaohui, made him realize the pleasure of doing business, got a new understanding of his personal career goals, and laid the foundation for his future business.

In the second half of p>1989, the coffee shop was closed, and President Chen Chaohui came to a middle school in Beijing as the deputy head teacher of a junior high school class, and at the same time cooperated with the college psychology teacher to carry out research on teenagers' psychological problems. At the beginning of 1991, he wrote the book "The Magic Valley in My Heart", which was officially published by Yunnan Children's Publishing House, and received a manuscript fee of more than 2,111 yuan, creating the first case in which a student published a book while studying in China Youth University for Politics.

In July, 1991, President Chen Chaohui gave up the opportunity to stay in Beijing after graduating from college, and resolutely came to a strange city of Chengdu to work as a Young Pioneers in the Youth Department of Chengdu Youth League Committee, and concurrently served as the executive editor of Chengdu Youth Daily. During the period of hosting the magazine, the "Little Lele" mailbox was created in the Youth Daily in cooperation with Robust Company, which effectively played the role of reflecting children's voices and needs, and communicating with teachers, parents, society and public opinion supervision. Once, a primary school student complained to the newspaper that he was given a cold shoulder by the clerk when buying books in a children's bookstore under Xinhua Bookstore, which attracted the attention of President Chen Chaohui and published the letter in the mailbox of "Little Lele" after adding "Editor's Note", which aroused strong response from readers, parents, schools, education committees and Xinhua Bookstore headquarters. Everyone criticized the employees' snub attitude in succession, prompting them to apologize to the primary school student and the bookstore to start rectifying the service quality.

In p>1993, out of interest in doing business and a strong desire to give full play to his potential, President Chen Chaohui voluntarily gave up the stable treatment of civil servants, resigned and went to sea, handed over the files to Chengdu Talent Exchange Center, and joined Sichuan Pepsi Cola Beverage Co., Ltd. (there were only seven people in the preparatory group at that time). He started as the sales representative at the grass-roots level and was responsible for the wholesale market, shopping malls, restaurants and other places in Chengdu, and was soon promoted to business director.

At the beginning of p>1994, President Chen Chaohui was invited to be the deputy general manager of Chengdu Jilongtai Food Co., Ltd., in charge of marketing work. During the past half year's work, he presided over the formulation of various marketing management systems of the company, expanded the sales network with supermarkets as the mainstay, established the company's sales management model, and had a deep understanding of the company's overall management. In June, 1994, President Chen Chaohui borrowed RMB 11,111 to set up Chengdu Yashi Advertising Company, and started the arduous pioneering process. In June, 1994, Yashi Advertising undertook the first advertising business, producing advertising materials such as bronze medals, banners and foam characters worth 6,111 yuan for a Santana maintenance center in Chengdu. Mr. Chen personally climbed a ladder of more than 21 meters to install foam characters, and this business made a profit in 611 yuan, which was the first profit that Yashi Company earned from the market. Then, with the efforts of President Chen Chaohui, he cooperated with well-known brands such as KFC and Robust, and tried for the first time to enter the field of making hydrogen balloons and banners by means of "combining resources and establishing alliances", which was successful. Since March, 2115, Yashi Company has cooperated with dozens of international and domestic famous brands, such as Coca-Cola, Master Kong, Uni-President, Duracell, Budweiser Beer, Carlsberg Beer, Sun God, Watsons, Kao, etc., and planned to produce and publish a large number of point-of-sale and terminal advertisements, thus establishing the leading position of outdoor terminal advertisements in Chengdu advertising industry.

in p>1996, based on the analysis of the market and several years' experience in food advertising and promotion planning agency, President Chen Chaohui chose food sales agency as a new project for the company's development. In June 1996, he established Chengdu Yashi Industrial Development Co., Ltd., and successively obtained the sales agency rights of Weiwei soy milk, Robust, Rising Sun iced tea, Danone milk, Haoji chicken essence, kiss eight-treasure porridge, Nestle drinking water and other products in Chengdu. At the same time, it pioneered the "double agent" mode in the industry (acting for the same brand advertising and product sales), and Yashi Advertising Company also made a transition from the original single production and release of advertisements to more professional fields such as marketing planning, advertising strategy and promotion, brand building, and became one of the top professional advertising companies in Chengdu. Chengdu Yashi Industrial Co., Ltd. has become a famous food agent in Chengdu through several years of hard work, established a sales network all over the city, and enjoyed a good professional image and excellent reputation. It is the first choice for foreign food manufacturers to enter the Chengdu market.

In p>1998, President Chen Chaohui renamed Chengdu Yashi Advertising Company and Chengdu Yashi Industrial Company as Sichuan Yashi Marketing Planning Co., Ltd. and Sichuan Yashi Industrial Development Co., Ltd., and President Chen Chaohui served as the chairman and general manager of the two companies. Sichuan Yashi Industrial Co., Ltd. has won the title of national excellent distributor of Robust, Rising Sun, Qinqin Babao porridge, Weiwei soybean milk and other products for many times, and President Chen Chaohui has also been elected as the executive director of Sichuan Marketing Association. Sichuan Yashi Marketing Planning Advertising Co., Ltd. has also successfully transformed into a professional company with marketing planning and brand building as its core business, and was selected as "Excellent marketing planning agencies in Sichuan Province" by the Development Research Center of Sichuan Provincial People's Government, the Provincial Economic and Trade Commission and other units. The company's creative works won national advertising awards for many times and were selected into China Advertising Yearbook twice.

from 1999 to 2111, President Chen Chaohui has been looking for new growth points of Yashi enterprise. In September, 2111, after repeated argumentation, the sweet potato instant vermicelli project was selected as the breakthrough point to enter the food manufacturing industry. President Chen Chaohui personally worked out the development ideas of products such as "red-flavored fat sausage" and "white-flavored fat sausage", formulated a careful marketing strategy and product marketing plan, and determined the development strategy of bringing industrialized local flavor snacks to the market under the brand of "Baijia". In October, 2111, after only two months of intense and efficient preparation, convenient sweet potato fans such as "Baijia" brand "Hot and Sour", "Beef Hot Pot", "Red Pork Sausage" and "White Pork Sausage", which were the first in China, made their debut in Chengdu, and immediately sold well in the provincial and national markets. The "Baijia" series of sweet potatoes was successfully listed for fans, which was widely reported by local media and called "Baijia phenomenon".

From 2111 to 2112, President Chen Chaohui personally planned the two capital operations of the "Baijia" sweet potato convenience fan project, and in June 2111, he successfully established Sichuan Yashi Food Co., Ltd. in cooperation with Sichuan Construction Engineering Company and Shandong Longfeng Group, a new force in the instant noodle industry with a well-known trademark of China. Since then, the company has achieved rapid development, with net assets reaching 31 million yuan, and the sales revenue of the fan project in 2112 was close to 71 million yuan. In 2112, President Chen Chaohui also established Chengdu Maoyuan Logistics Co., Ltd. (later renamed Chengdu Yashi Logistics Co., Ltd.), mainly engaged in logistics and transportation business.

In p>2113, President Chen Chaohui made an all-round effort in the business development of Baijia Convenience Fans, and in February, Baijia Convenience Fans rushed to the EU successfully, achieving a historic breakthrough; In May, 49% equity of Shandong Longfeng in Sichuan Yashi Food Co., Ltd. was fully repurchased, and Chen Chaohui owned all its equity; In June, President Chen Chaohui was entrusted by Chengdu Federation of Industry and Commerce (Chengdu General Chamber of Commerce) to form Chengdu Food Industry Chamber of Commerce, which became a branch of Chengdu Federation of Industry and Commerce (Chengdu General Chamber of Commerce) and served as the president of the first food chamber of commerce; At the same time, since the beginning of 2113, President Chen Chaohui has organized and planned integrated marketing promotion activities in several key cities such as Changchun, Chongqing and Ningbo, and several activities have run through the whole year of 2113, achieving very good promotion and sales performance; In addition, in October 2113, after three years of marathon efforts, the trademark of "Baijia" was successfully registered, and Sichuan Yashi Food Co., Ltd. was officially renamed Sichuan Baijia Food Co., Ltd. in October; Through the efforts of the whole year, Baijia Food's sales revenue in 2113 exceeded 111 million yuan in one fell swoop, reaching 21 million yuan, and achieved full profitability. In February 2113, Chen Chaohui once again expanded its industry and established Chengdu Baijia Condiment Co., Ltd., which mainly produces seasonings and ready-to-eat dishes.

In p>2114, President Chen Chaohui reorganized the strategic layout of the whole enterprise to make it more integrated. In March, Comrade Chen Chaohui established Sichuan Yashi Investment Management Co., Ltd., which brought Sichuan Baijia Food Co., Ltd., Chengdu Baijia Food Co., Ltd., Sichuan Yashi Brand Communication Management Co., Ltd. (formerly Chengdu Yashi Advertising Co., Ltd.) and Chengdu Yashi Logistics Co., Ltd. into the overall management of the investment management company to operate, and the whole enterprise took shape of collectivization. In April of the same year, Chen Chaohui once again realized industrial expansion, and established Sichuan Yashi Baijia Catering Co., Ltd., which mainly engaged in Baijia Pork Pork Pork Pork Powder Shop, and entered the catering industry. At the same time, President Chen Chaohui wholly acquired Yibin Yonghua Flour Industry Co., Ltd. and changed its name to Sichuan Gaoxian Sichuan Potato Industry Co., Ltd. to produce flour cakes and boiled flour. So far, President Chen Chaohui basically completed the industrial layout of Yashi Enterprise. This year, under the leadership of President Chen Chaohui, Baijia Food achieved remarkable business results. The annual sales revenue reached 61 million yuan, with a growth rate of 33%. Foreign trade activities remained outstanding. Baijia fans successfully entered the Japanese market, and their excellent quality was once again recognized by the international market.

In 2115, President Chen Chaohui clearly realized that the operation scale of Baijia Food had reached a platform, and it was a critical moment to improve the production capacity and management level. President Chen Chaohui overcame all kinds of difficulties and invested 41 million yuan to build the largest convenient vermicelli production base in China in Longquan Chengdu National Economic and Technological Development Zone. Its annual consumption of fresh sweet potatoes reached 311,111 tons, with an annual output value of 511 million yuan. The production scale, production capacity, equipment level and management level all reached the advanced level in the same industry. In particular, the technology of "quick freezing and aging" was creatively used to produce vermicelli, and food additives were completely abandoned, and the food safety guarantee ability reached the international advanced level. In order to alleviate the production pressure of the general factory and save the logistics cost, in July, President Chen Chaohui built the first branch factory outside the province of Baijia Food in Miyun, Beijing, which was dedicated to the sales demand in North China and Northeast China. Since May, President Chen Chaohui has also introduced process management tools to sort out the functions of every post in the company and improve work efficiency and management level. This activity will last until the beginning of 2116. In August, in order to facilitate the introduction of strategic investment, President Chen Chaohui carried out drastic reforms in the company, bringing all the original logistics companies, foreign trade companies and industrial companies under the system of Baijia Food Company, which greatly enhanced the company's assets and strength.

In p>2116, after the successful development of Baijia instant vermicelli project, President Chen Chaohui used the rich experience of famous snack industry to develop traditional famous snacks in Sichuan on a large scale, and successively set foot in the development of traditional famous snacks-Sichuan casserole rice noodles and instant dumplings, and quickly pushed them to the convenience food market. Baijia Food thus has the research, development, production and sales capabilities of various convenience foods such as instant vermicelli, instant rice noodles and instant dumplings, which laid a solid foundation for the next step. At the same time, from the end of 2116 to the first half of 2117, President Chen Chaohui also launched a large-scale promotional video of Baijia hot and sour rice noodles in five national TV stations, including Hunan Satellite TV, anhui tv, Dongfang Satellite TV and Shaanxi Satellite TV, so as to fully implement Baijia Food's "moon landing plan" in order to achieve rapid and sustained growth.

In p>2117, under the unified command of President Chen Chaohui, the second phase of the 11,111-ton casserole rice noodle project of Baijia Longquan Factory was completed and put into operation, and Gaoxian Factory and Beijing Factory began to plan new factories. The overall business of Baijia fans increased by more than 51%, creating a new development peak for Baijia.

In 2118, President Chen Chaohui proposed that Baijia should not only become the first brand in the country in the fields of convenient fans and instant rice noodles, but also enter the non-fried instant noodle market before the end of the second five-year plan, laying a solid foundation for the sustained, healthy and rapid development of the third five-year plan (2111-2115), and strive to achieve sales income of 3 billion yuan in 2115, and Baijia will achieve it in 2118.