The investment cost of Thai restaurants is relatively high, and the requirements for funds are relatively high. The investment of Thai food is similar to that of mid-range Cantonese restaurant, and the investment quota can be generally budgeted at the rate of RMB 1,111 per square meter. In order to ensure the investment effect, the scale of restaurants should generally not be less than 351 square meters. If you choose to join a successful Thai restaurant brand, the cost is relatively high, and the basic joining fee is more than 1.2 million yuan. If you join some Thai restaurants that are not very famous in China, the significance and value of joining may be relatively small, which requires careful consideration. If you don't have any experience and lack the funds to join a good brand, it is suggested that you don't need to join. You can ask experts with operational experience to give guidance on opening a store, especially from the key links such as restaurant business orientation, Thai decoration, Thai cultural and artistic characteristics decoration, Thai restaurant shop layout, Thai clothing, Thai dishes, soup, Thai steamed rice, Thai drinks, desserts, Thai services and management.
If the funds are still insufficient and the amount of funds is too small, it is suggested that investors can settle for the second best, and open a Thai-style snack bar with an area of 81-111 square meters to handle some Thai-style specialty snacks, such as grilled fish with citronella, rice covered with hot and sour fish, shredded chicken with Thai sauce, mango sago, fruit curry rice roll, fruit salad roll, spicy coconut green, coconut milk cake, thick coconut milk, and dried chicken with Thai sauce.
1. Procedures for opening Thai restaurants
1. Market research and analysis: This is the first step of Thai restaurants or snack bars. First, we should know the Thai food market, such as how many Thai restaurants are there in the local area and how they operate. In addition, it is necessary to know what kind of Thai food consumers like, what kind of price they can consume, and what style of restaurant decoration and atmosphere they like; Then we need to know the resources supporting the opening of the store, such as where are the suppliers of Thai food raw materials and equipment, whether there are local suppliers, whether the varieties are incomplete, whether all the raw materials and ingredients have been purchased, if there are no local suppliers or incomplete suppliers, whether the cost of purchasing from other places or even Thailand is high, and whether the technology needed for Thai food can be solved by a truly professional Thai chef or technical service provider or expert; After the completion of the market survey before opening a store, make a cost budget according to the data and compare the input-output ratio. If the profit rate is lower than 21%, the risk of opening a store is relatively high, and you need to re-evaluate or consider whether you need to continue opening a store. If the profit rate is as high as 41% or above, you can start the next stage optimistically.
2. Make a business orientation for your Thai food: Business orientation is the most important key point in the preparatory work in the early stage. Many people who want to open a shop or start a business often despise or simply don't know what a good business orientation is. Before positioning, you must first analyze your own ability and strength. 1. Your own personal management ability: operational ability, personality and temper, emotional mentality, knowledge education, communication ability, determination and resilience in the face of crisis, to see if it is suitable for being a boss. 2. Your own financial strength: first, your own funds; second, your family's support; third, your ability to raise funds from friends and relatives or the outside world; and fourth, your ability to resist risks. 3. Concept of development and strategic thinking: I have seriously thought about how this store will develop in the future. The success of opening a store is only the beginning, and long-term and stable profit is the way of career development. Many people are thoughtless at this point, so we will see many restaurants or snack bars, including those that have been successful at first, unable to make profits continuously after a year or two or even a few months, and finally have to close down. Such examples abound. With good investment strength, the positioning strategy should be based on the local market competition situation and the future development needs, make a positioning that conforms to the development law, and constantly improve and improve, firmly occupy the commanding heights of characteristic restaurants, so as not only to stay away from the vicious competition of the same type of stores, but also to establish its own brand, build a brand image, lead the consumption trend, and even develop franchise chain's business or expand its scale.
3. Shop selection: Look for shops according to your own investment ability and business orientation. When looking for shops, you should not only see the current situation of shops, but also estimate the future development. Try not to choose low-consumption places or temporary buildings to invest in illegal shops, but should make key investments in places with high consumption and high traffic. Generally speaking, commercial pedestrian streets, large commercial squares, food streets, food cities, high-grade large-scale real estate, office buildings and other prosperous places are good choices.
4. design and determine the product menu: carefully design the menu used in the storefront according to the business positioning, which can be designed in combination with local consumption habits and consumption culture, and at the same time, you can plan and design promotional materials.
5. Restaurant decoration: We must design first and then decorate. Do not think about it while doing it, or even while doing it. The decoration style should not only conform to the business orientation, but also look beautiful, with Thai characteristics and visual impact. The decoration materials should match the style and look classy. Special attention should be paid to the functional layout and design of the back kitchen area, and the functional layout should be reasonable according to the product demand, equipment equipment and operating procedures. In addition, the space required for product update and equipment addition, as well as the reserved adapter for water and electricity should be considered.
6. Employee recruitment: The criteria for recruiting employees in the catering industry are diligence and affinity, whether they are beautiful, fat and thin, high and low in stature, educational background and experience. What matters is whether they are diligent and treat people well. Of course, it would be better if they are eager to learn.
7. Equipment configuration: this is purchased according to the requirements of manufacturing products. High-quality products must use high-quality equipment and tools, which can not only improve the quality, but also improve the work efficiency. Important equipment related to the quality and grade of product manufacturing must not be saved, and the standards cannot be replaced and lowered casually. I often meet many people who ask how much it costs to open a Thai restaurant. To tell the truth, it's hard to answer, because everything from 511,111 yuan in snack bars to 5 million or even tens of millions yuan in medium-sized restaurants is possible investment. In short, the larger the scale, the more meals and the higher the grade, the more investment in equipment will increase.
8. Purchase of raw materials: when the renovation project is in the middle stage, you can arrange to purchase raw materials. At this time, the equipment has been basically installed. When all the raw materials are purchased and the renovation is completed, the recruitment of personnel has been completed, and product debugging and operation training can be carried out soon.
9. product debugging and preparation for opening: the product must be debugged according to the operating standards, and standardized production process treatment and production requirements should be formed. All employees should be qualified and proficient in all procedures, and at the same time, they should be trained in service and product promotion skills to make preparations for opening.
11, official opening: choose auspicious day to open. Before opening, you can distribute information and announcements through the network, distribute advertising leaflets and discount cards around the store, and invite friends and relatives to tell the situation on the spot, so that restaurants or snack bars will become prosperous as soon as they open.
2. The licenses required to open a restaurant are as follows
1. Five licenses are required: 1. Hygiene business license, 2. Fire safety certificate, 3. Environmental protection certificate, 2. Industrial and commercial business license and 3. Tax registration certificate.
2. materials to be prepared for applying for five certificates: 1. 21 copies of ID card (11 copies of temporary residence permit are required if local people are not required), 2. 21 half-inch standard color recent photos, 3. 2 applications for business license, and 4 copies of rental agreement.
3. The sequence of handling the five certificates: first, apply for a hygiene business license with the prepared materials to the food hygiene management department where the store is located; after obtaining the hygiene license, apply for a fire safety and environmental protection certificate with the certificates and materials to the public security fire department and the Environmental Protection Bureau; then apply for an industrial and commercial business license to the industrial and commercial department; after obtaining the industrial and commercial license, go to the tax department for tax registration.