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Jiedi School: How do college students dig the WeChat gold mine?

Entrepreneurship has swept through. Entrepreneurship is no longer the privilege of returnees and college graduates, and college students are also eager to try. With the huge group of college students on campus and high spending power, entrepreneurship among college students has become another fashion.

Jiedi School is a nationwide campus O2O alliance. College student entrepreneurs can set up their own service platform with the help of its WeChat public platform, and set up teams to provide daily life services for college students on campus, such as take-away delivery, express delivery, running errands and purchasing. At present, the amount of investment on the crowdfunding website of Dajiatou has reached 1 million.

The name of Jiedi Sect comes from the Jedi character symbolizing courage and justice in the famous movie Star Wars, and its establishment comes from the reflection of founder Gu Zhengshu on the high cost and low efficiency of traditional take-away delivery. Gu found that traditional catering businesses are generally operated in small workshops, and there is no professional delivery team with standardized management. In the case of large orders, management is easy to be confused, and the order order and delivery order are easy to be confused. Take-out platforms such as Meituan Takeaway and Hungry only solve the drainage problem for merchants, but not the distribution problem after drainage. The surge in orders brought by it conflicts with the delivery efficiency of merchants. The take-out that can be delivered in 41 minutes may now take 1 hours, which leads to the decline of customer experience, and Jiedi School is to solve the pain point of take-out O2O delivery.

the realization of this goal depends on the intelligent distribution system. To this end, Jiedipai has developed a smart receipt printer. After the merchant receives the order, the smart printer can standardize the different receipt formats of each take-away platform and print them in summary, which is convenient for subsequent delivery. Moreover, because the take-out delivered through Jiedi Pai WeChat platform can be settled by scanning the QR code, the follow-up work can be automatically carried out in the background, saving the time for merchants to check accounts every day.

"We can improve the distribution efficiency for merchants by 31%", Gu Zhengshu is full of confidence. He told the reporter of Entrepreneurship that with the improvement of distribution efficiency, the cost of money distribution for merchants has also been reduced.

Gu Zhengshu believes that Jiedi School is doing heavy work with light mode, because Jiedi School is a campus O2O alliance with unified brand, which provides training in technology, operation management, teamwork, business negotiation, and guidance on operation promotion and distribution process for student entrepreneurial teams, but the operation links such as investment promotion negotiation, promotion and distribution are all implemented by local student entrepreneurial teams.

At present, the universities covered by Jiedi School are concentrated in second-and third-tier cities. Penguin Zhiku, a subsidiary of Tencent, just released the 2115 New Gold Mine: Internet Cross-border Report of Second and Third tier Cities in China, which shows that the consumption power of second and third tier consumers is not worse than that of first tier cities, and there is not much difference between consumers in large, medium and small cities in the consumption range of 311-511 yuan per month. Because the competition in the take-away distribution market in second-and third-tier cities is not fierce, and the cost of the distribution team is relatively low, the Jiedi team predicts that it is easier to succeed and make profits in the take-away O2O service in second-and third-tier cities than in first-tier cities. The reason for choosing to provide services on WeChat platform is that Jiedi team believes that with the continuous improvement and increase of functions, WeChat public platform can replace mobile APP to provide students with better user experience and services, and based entirely on WeChat public platform, you can call many high-level functions of WeChat, which is technically superior to mobile websites and mobile apps of large O2O platforms.

In order to quickly seize the Internet in the national campus, Jiedi School recently reached a strategic cooperation with Maiwaidi, recruiting student agents in the national campus, installing and configuring commercial WiFi routers for merchants and canteens inside and outside the school free of charge, and managing merchants' WeChat WeChat official account and WeChat ordering system, laying a channel for the subsequent introduction of brand cooperation.

Today, the daily average order of Jiedi Pai WeChat platform is 3,111, and the daily transaction volume is 51,111 yuan. Gu Zhengshu hopes that Jiedi Pai will cover 511 campuses and 5 million users this year, and the monthly transaction volume will reach 11 million by the end of the year.

Gu Zhengshu revealed to the reporter of Entrepreneurship State that in the future, Jiedi School will also encourage college students to dabble in other related campus distribution, express delivery and errands to achieve differentiated competition with the big platform, and even extend to driver's license training, * * * recruitment and other services.

"Our goal is not only to make money in our own company, but also to help students' entrepreneurial teams to provide campus life services and give full play to collective wisdom and strength to do things", Gu Zhengshu said, "We are sure to do well in the campus market and have the ability to become a leading campus service brand". Second,

Officer Zhang has been keeping a low profile. WeChat WeChat official account has been working for a year, and its fans are less than 11,111. However, what is awesome is that he used WeChat to do business from the beginning, and his sales this year have exceeded 35 million.

1. Positioning of Zhang Guanren

2. Experience of Zhang Guanren

3. Positioning of Zhang Guanren 1. Up to now, Zhang Guanren's WeChat WeChat official account has only 9,511 fans. Although there are only so many fans, he is already the first in his field. Why? WeChat official account, the WeChat of Zhang Guanren, is positioned as "domain name investment". In 2114, this field grew explosively, and there were many opportunities to make money, and more and more people participated in it. However, being a self-media star in this field is a blue ocean market, because:

1. WeChat official account of major domain name investment websites is not serious.

At present, all major domain name investment websites also have WeChat official account, but they are not serious. They are just simple maintenance of staff.

But the official Zhang is a self-star. Self-star is different from self-media. Self-media always feels cold, but self-star is a living person, and you can communicate with him immediately. I saw his WeChat WeChat official account at the beginning, and then communicated with him, so I had trust, because I had trust.

that's how I met him, and then I bought a lot of domain names through him.

2. The big names of domain name investment are too rich to be stars.

There are too many big names in the domain name investment circle, especially in recent years, there are fewer and fewer good domain names, the transaction price of domain names has been breaking records, and the value of countless big names in the domain name investment field has soared. Therefore, for those domain name investment tycoons, they are too lazy to take the initiative to find customers, and their domain name information is not disclosed directly/,and they don't accept strangers' quotations. Even if you contact him, you can communicate at most once, and he is not satisfied with the quotation, so he won't talk to you again. So arrogant and willful, I am definitely too lazy to be a media star!

3. Domain name investors are too lazy. Few people have good content.

There are also many novices in the field of domain name investment who are doing self-media, but they are not in the core circle of domain name investment and can't interact with the latest information. Therefore, their WeChat official account content is naturally not as good as that of Zhang Guanren.

In the past few years, Mr. Zhang has been doing domain name investment. Although he is not a big shot, he is familiar with big shots and has been mixed in this circle, so his WeChat official account can always report the latest information in some circles at the first time.

For example, he once reported Xiaomi mi, jd.COM JD, Vipshop vip, Tongcheng ly, wanda, game, Z of Japanese GMO, next of British Next, where to buy qua, Vanke Eslite buys fanke, meilihui buys Mei, yomi changes youmi, SouFun changes fang, Netease buys bobo, etc. All these messages were first broadcast from his WeChat.

remember: being a star is the same as being in other industries, and choice is more important than hard work!

First, the experience of Zhang Daguan

Zhang Daguan, whose original name was Zhang Zhifeng, began to touch the net in 2111. In the first few years, like everyone else, he mixed in BBS to play. In those years, most people mixed in BBS had martial arts plots. After mixing wine, he began to write martial arts novels to play, but it was just for fun and didn't make money.

in p>2115, he contacted the webmaster circle, and then started to be a personal webmaster, im286, a laggard. He got to know a large number of old webmasters, and then he worked as a movie station and a joke station. At that time, it was very simple to make a website, uploading a set of programs, reorganizing the content, engaging in traffic, and then putting on alliance advertisements to earn advertising fees. At most, he only earned 1,111 yuan a month. Later, in the process of making a personal website, I came into contact with the field of domain name investment. Later, I found that buying and selling domain names was easier and more interesting than being a personal webmaster. What impressed him most was hrxs. The buyer was a stationmaster in Anhui Province. Because he was worried about online remittance, he took a 12-hour train ride with a friend who was a lawyer that day to find him for face-to-face transactions. Coincidentally, it was the full moon of his eldest daughter. After the transaction, he left them for a full moon wine and sent them to the train. After finding out the feeling of doing domain name investment, he closed his own series of websites, delivered them, and then concentrated on doing domain name investment. During that time, he mainly mixed up with webmaster forums such as admin5 chinaz, and later began to mix domain name city forums after doing domain names. By 2119, he began to play domain names full-time, making a small fuss enough to support his family and earn hundreds of thousands a year. Until 2113, the domain name market improved obviously, and the transaction volume in that year was almost 3 million.

He started to operate the domain name investment WeChat account on March 11, 2113, and basically sends five push messages every week, more than 95% of which are original. Each push message contains a headline breaking article, a comprehensive domain name briefing and a domain name activity post.

has been in operation for more than a year. Although there are more than 9,511 fans at present, IT basically covers the most active group in the whole domain name investment field, as well as many well-known webmasters and IT practitioners in China. The quality of this crowd is very high, which is one of the important reasons why he can make 35 million yuan a year.

The p>PC era is an eyeball economy, and the mobile era is a trust economy. In the era of trust economy, the quality of fans is more important than the quantity! -Wang Tong *** QQ/ WeChat: 248834 ***

Second, the method of opening a big official

1. Positioning is better

As mentioned earlier, choice is more important than hard work. He chose a field with a good market and little competition in the field of self-stars!

2. Being a star

What Mr. Zhang did was not simply from the media, but from the star. Everything centered on people and trust, and then he played a combination of "WeChat public account+WeChat personal number+micro-community+personal website".

3. Enjoy the execution

Officer Zhang said: Because he often likes to write something himself, he thought it was very good to use the public number as a domain name media, so he started. At that time, I never thought that I would persist for nearly two years as soon as I wrote it.

Many people say that persistence is the only way to win. I think persistence is difficult to win, because when you feel that you are persisting, it means that you are in pain. Since it is painful, you will give up sooner or later. And only when you feel enjoyable can you do it for a long time.

4. Fix the trust

Many people in the domain name investment circle are also doing this, but when dealing with them, they feel that they are naked promoters. When dealing with official Zhang, he always puts his attitude very low and takes the initiative to help you, even if he doesn't make your money, he will help, so that there is trust.

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