Case 1: monthly income of one hundred thousand! Yueyang 22-year-old beauty entrepreneurship a little fierce
? Internet +?
Internet +, with the "government work report" in the sound, relying on the network, to realize the innovation of the masses, the realization of the public **** services and the transformation and upgrading of traditional industries into the streets and lanes of the hot topic. Internet +? Not only drive industrial upgrading, but also pull a huge employment population. Implemented to the ordinary people, it is unprecedented entrepreneurship and development opportunities.
Recently, the reporter talked to a Yueyang girl Xiao Junwei, who earns a monthly income of 100,000 yuan, about her? The story behind the story, to see how the little girl metamorphosed into? Small boss?April 10 at nine o'clock in the morning, Tianlun City, Block A 2705, a nearly 100 meters of the studio in addition to the necessary office supplies and an independent bathroom, full of room are? packages? The three girls, whose average age is still only 21, are busy packing goods that are being sent across the country.? Today is a new product on the market, so the amount of shipments is relatively large.? Xiao Junwei, the owner of the micro-business, introduced that every month there will be 1?2 times? New product launch? and sometimes there are preferential activities, so the focus is quite a lot of fans. The new product she said refers to the CHI-CYOU brand clothing she founded in 2013, although this independent design brand was established only 2 years ago, but by virtue of the Internet model of marketing, now focusing on her? Fans? has more than ten thousand people.
? Dreams of this thing must have, in case of realization? This is Xiao Junwei often hang on the lips of a sentence. The family business environment by the influence of her childhood, she dreamed of doing business. I studied financial management in college because I wanted to start my own business in the future. In 2012, at the age of 20, she went to study at the University of Nottingham as an exchange student. During her study period, financial knowledge filled her head every day, reading books, newspapers, and watching the world, so that the dream of entrepreneurship within her heart is always motivating her. 2013 she returned to Ningbo to continue to complete her studies, and decided decisively? I want to start a business! Xiao Junwei's entrepreneurial ideas, come? The idea of starting her own business came to her with great force. The operation of the business is also? Fierce?
They are the first to be able to use their own ideas to find their way around the world.
Because she grew up with a special preference for clothing, she tried to use clothing to? open the road? However, to join a brand, hundreds of thousands of joining fees really make the young people just starting out can not afford, but also can not realize? Designer? s idea, so she decided to create her own brand. In order to make the brand? High? She chose to register in Hong Kong. At that time, the main consideration was the brand image and the market value of the brand. But the problem came, individuals registered in Hong Kong clothing brand, must go independent designer brand route, and need to be authorized through the Hong Kong certified accounting firm for, and Yueyang accounting firm did not set up a branch in Hong Kong, to their hometowns to register certainly not possible.
The first problem of entrepreneurship is in front of us. However, the Internet era, young people have their own way. By typing in the Baidu search engine? Hong Kong Accounting Firm? The first thing you need to do is to get your hands on some of the most popular products and services in the world, and then you'll be able to get your hands on some of them. After careful comparison and selection, Xiao Junwei chose a well-known accounting firm in Shanghai. Just three days later, and have not been to Shanghai Xiao Junwei as required to register the required personal identity card and address proof, application, trademark drawings and other information sent over. Four months later, she received the registration certificate from Hong Kong without even realizing it. I was really surprised by such fast convenience, and the Internet has solved a lot of troubles for me. After going through the relevant procedures, she started to look for fabric sources. Because Hangzhou's fabric production industry is developed, the fabric grade is high, coupled with the proximity of Ningbo, I will take Hangzhou as the starting point of the business.
Finding a clothes processing plant is also a problem, although Hangzhou produces a lot of clothes factories, but the amount of orders are hundreds, thousands of pieces of the beginning. At first, I did not dare to act rashly, a style of up to 20 customized, but this amount of orders to find a suitable processing workshop is not easy. Every day the feet are almost broken, I do not know how many times lost in the alleys of Hangzhou, finally a small workshop was impressed by her efforts, agreed to cooperate. In this way, Xiao Junwei study while starting a business, running in Ningbo Hangzhou. Often 4 o'clock in the morning to catch the high-speed train, sometimes in order to be on time delivery week also have to run four round trip. Although tired, but also have a lot to gain. In the first six months, I did not earn money, but also lost the rent, but can learn a lot of clothing knowledge and business experience is enough. Relying on this tenacity, Xiao Junwei graduated in 2014, fully committed to their own business, and will be? The headquarter was moved back to Yueyang. moved back to Yueyang. The hard conditions are there, but want to rely on the network to survive Taobao store operation, not without a lot of effort is not feasible.
In June 2014, Xiao Junwei chose to use a new product called? The first time I've seen this, I've seen a lot of people who are not interested in it," he said. The company's website is a great source of information about the company's products and services, and it's a great place to start. This microblogging fans have more than 1.1 million, mainly forwarding some beautiful pictures, girls are generally more concerned. So, she and the blogger private chat, will be their Taobao link and related information sent over, in the blogger review, the two sides signed an advertising agreement, this with? Crown? microblogging to promote advertising publicity, so Xiao Junwei that month to get a return. My Taobao store click rate rose rapidly, 300 times a day, clothes style favorable comments. Turnover earned 30,000 yuan that month. After tasting the sweetness of microblogging marketing, she made further efforts to continue to look for business opportunities. At this time, Sohu.com's shopping site? Xigua.com? came to my door.
? We put the items on their website to sell, with the influence of the platform, to attract more customers, sell a piece of clothing we need to pay the site 15% -30% commission. This model of cooperation is called B2C, which is abbreviated as "Business to Customer" in Chinese. Business to Customer? This model is called B2C, which is short for "Business-to-Customer", i.e., using the Internet to provide consumers with an online shopping center. online shopping mall. As with traditional shopping malls, a stable website has a large shopping group, and twenty-four hours a day, there is a complete payment system, integrity and security system. After all, a person's energy is limited, fighting alone for a long time or will be tired. Xiao Junwei and the use of microblogging to recruit some agents. These agents are my usual customers, I released in the circle of friends recruiting agent information, they enthusiastically joined.?
She introduced, in just six months, the agents have developed to 26, of which four are brick-and-mortar stores. WeChat agents, unlike agents in traditional industries, do not need to buy goods or storefronts, so there is no obvious risk. Xiao Junwei said her agent Li Meng, a junior in Wuhan, became her three months ago? downline? Every morning, Li Meng just need to synchronize with her to reproduce photos or related links sent to the WeChat circle of friends, if successful sales of a piece of clothing, Li Meng can earn 10%?15% commission.
? Agents neither need to take the trouble to market, there is no ? Commodity hoarding? The phenomenon. The short answer is that there is no cost, only send pictures. But the premise is that the agent should have a certain circle of friends. At the beginning of this year, Xiao Junwei and Shenyang Xindi Sunshine Department Store in a collection of stores. The so-called collection of stores, is a 300-1000 square meters in a store collection of sales of multiple brands. This is similar to the cosmetic store in the department store, **** with a site, but also independent partition sales.
The relationship between the store and the brand is also not a lease of store space, but one of agency or resale.? The benefit of working with a collection store is that it's the equivalent of opening a physical store at no cost to us. There is no need to worry about storefront decoration or sales staff. We only provide the goods, and of course this is on a commission basis.? Xiao and this integrated store contract transactions are also completed through the Internet and telephone, so far she has not been to Shenyang.
? At the beginning and end of each month, we both mail orders and lists, in which honesty is especially important. ? This collection of stores choose are similar to her independent design brands, talk about the reasons, she said, ? Now more and more young people do not like to clash, the pursuit of unique personality, most of the brands are very similar in design style, such as O'Shieli and Five Plus, Moanke and Gloria, etc., so niche brands are instead welcomed. It is Xiao Junwei in the Internet sales on a combination of punches, her business is also all the way to the red, the last few months, sales of more than 400 pieces of clothing each month, the monthly income of hundreds of thousands. Although it seems that everything is going well, the actual difficulties continue to appear. It is indeed difficult for a person to start a business, such as going to an unfamiliar place to buy fabrics, and the boss to cut the price, and find their own rental house to find a factory, but I think this is inevitable, the biggest difficulty is still marketing.?
At first, Xiao Junwei did not know how to market, every day staring at the computer page on the transaction information, sighing at the back of the fast pile into a small mountain of finished products. The first time I saw this, it was a very good idea to get the best out of it. The first time I saw this, it was a very good idea to get the best out of it. Urgent! Later, through continuous learning, she seems to have found a little way. The first I through microblogging marketing, accumulation of popularity, although earned 30,000 yuan, but in addition to the cost and advertising costs, the actual loss. She felt that advertising to be placed in the right place, put the right time is a big problem. If you rush into it, any amount of money will be lost in a sea of stone.? Customers have to be aware of your ads on an ongoing basis, and if they don't advertise for a period of time, they may choose another business or even unfollow you.? This is like watering a flower, only by constantly replenishing the nutrient water, the plant will thrive. Therefore, this year she plans to plan the marketing properly, although it is still a fumble.
Through the network, she seeks to adapt to the style of the brand but also has the popularity of the microblogging celebrities to do modeling.? This approach is fast, wide-ranging, and relatively expensive. The specific operation is, Xiao chose two more satisfied with the style of clothing, please take ten photos, and then the other party in the microblogging reproduced publicity, advertising costs are fourteen thousand. Although feel expensive, but in order to publicize, also had to bear the pain to agree. She said helplessly. The good thing is that it is still quite effective,? Ads from March 26th launched so far, the store fans rose more than 3000, clothing sales have more than 100 pieces. But she also said, advertising and marketing must look at the precision, the investment must be proportional to the scale of production. Yueyang Torch Entrepreneurship Service Center Director Liu Yuanlong also admitted that e-commerce focuses on drilling, the need for energy investment and team-driven model, otherwise it is very easy to be eliminated from the game. Really do to promote at least 2 million or more funds. So there is a saying in the industry, 85% of e-commerce is a failure, deep thinking is often more important than hard work. Hunan Polytechnic Institute of Economics and Management School of Doctoral, Associate Professor Yi Cuizhi also said that entrepreneurs should be good at using the ? Internet+? financing facilities provided (venture capital, crowdfunding, microfinance, etc.) to solve the capital problem, and even better, they should be good at utilizing the ? Internet +? The combination of traditional industries (cross-border) to find entrepreneurial opportunities.
Case 2: Yueyang 80-year-old?
Case 2: Yueyang 80-year-old?
Listening to him talk about his past experience, we know that this is a bit of a tosser. After graduating from college, Luo Qiming did a period of time as a teacher, but also did a restaurant chain in Shanghai, and then should be the real estate boom period, he also founded his own real estate company in Yueyang. But these working experience and entrepreneurial road, always let him feel and the heart of the desired dream is very different.
He said, he used to be immature, not qualitative, do which line is not too long, until the WeChat sell food, more and more friends trust him, so that his heart is particularly satisfied. The more they trust him, the more he wants to do a good job of it. 1982-born Luo Qiangming, every day from 10:30 a.m. until 5:00 p.m., are he and his wife's busiest time, running on the road for the local booking of gourmet food customers delivery. When they return home, they have to pack packages for customers in other cities across the country and mail the food they booked the day before. In Luo Qiangming's view, this life is hard but full and happy, because after years of experience, he has finally realized the heart that about? Eaters? After years of experience, he finally realized his dream of being a foodie: he created a nostalgic food brand for young people in the 80s and 90s. The brand is a brand that belongs to the 80's and 90's young people.
The origin of the dream
Like too many post-80s people, Luo Qiming has completed a series of standard life processes, such as going to college, graduating from school, working, marrying his wife and having children, and buying a house and a car. Perhaps many people think he should enjoy a simple happy life, but not willing to mediocrity of the heart is always in the stupid, Luo did not stop the footsteps of the dream.
In recent years, the gradual aging of the post-80s set off a wave of nostalgia, from childhood toys played to have seen the animation, from the pursuit of stars to have sung the song, from the textbooks read to love to eat snacks, Luo Qiangming in such an environment has also begun to re-examine their own, to discover the heart of the original dream. A chance to taste a friend gave him a packet of chicken juice jerky, thirty years of unchanged taste of the old moved him, and then the dream is also bright: looking for childhood handmade original food, to share with the 70, 80 and 90 years later.
The foodie's comeback
Do what you say you're going to do! Luo Qiangming finally found the exit of his dream. He traveled to many cities in and around Yueyang, tasted many cuisines, and finally decided to take the 160-year-old dried meat as a starting point to create his own business. Luo Qiangming feels that in today's food problems constantly touch people's sensitive nerves, must adhere to the old handmade craft inheritance of the classic original flavor, as always, adhere to the no-additives, must do the most healthy and safe snacks brand. With the unique product flavor, as well as catering to the consumer groups of product positioning, Luo Qiangming's first batch of Hizurangliangpin dried snacks were quickly snapped up, and many buyers booked orders with great enthusiasm. In addition to local customers in Yueyang, his food on the Internet also began to fire up, WeChat friends circle word of mouth, everyone is competing for reservations. In the busy at the same time, Luo Qiangming did not stop the development of the footsteps, around the country continue to dig more kinds of nostalgic handmade food, so far, in addition to the absolute flavor of the chicken juice dried incense, the original aroma of the old noodle hair cake and other five classic food, and added desserts, pastries and other *** 28 star products. Each product is his repeated trials and personal taste, personally selected, only to let each receive food pro, get not only the satisfaction of the tongue, but also a kind of heart satisfaction.
The blossoming of dreams
Now, Luo Qiangming's? Eighty good products? Sales are getting better and better, and more and more people are booking every day, and it has slowly become a famous brand of handmade original food on the Internet. And more to his surprise, a lot of? Eaters? and friends after tasting, with the love of classic original food, brand founder of the simple dream impressed, became the agents of eighty good products, where they also found their own stage, and the same as Luo Qiming realize? Eaters? The dream of the foodie is realized!