fast food market survey report model essay 1:

With the development of economy, college students' requirements for life and diet have also increased. Their usual life rhythm is very compact, and no one wants to waste more study and work time in order to fill their stomachs. However, Zhongshan College of University of Electronic Science and Technology of China is in the stage of development and enrollment expansion, and the number of students has exceeded 11,111. The variety and quantity of meals that the canteen can provide for students are limited, and the time for providing meals is short and the work efficiency is low, which can not meet the needs of the majority of students. Therefore, the potential market for fast food is relatively large. For those who are interested in targeting students; It is very important for entrepreneurs who open new brands of western-style fast food near the school to deeply study the consumption requirements of college students on diet. As a knowledgeable and thoughtful young generation, college students are the most receptive group of all consumers to new things and new concepts. Grasping their stomachs may be a stable consumer market on campus. Therefore, in three days, our group had a talk with our students about setting up a fast food restaurant near the school, which mainly provides fixed fast food. It not only provides more choices for students' dining, but also provides a strong basis for our entrepreneurship.

First, this survey method

This survey adopts street interception to select survey targets and samples. This method is low in cost and can directly inspire respondents, so that their answers are closer to our survey purpose.

Second, this survey shows that the research object of this survey is electronic. 2116-11-11: The students in our college were investigated by questionnaire. Investigators visited the respondents face to face to obtain all the data in the questionnaire. The questionnaire was filled in while inquiring, or the respondents filled it out by themselves according to the inquiries of the respondents. After the questionnaire was filled in neatly, it was collected by the investigators. The average interview time of each questionnaire was 5-6 minutes. In this survey, 161 questionnaires were distributed and 161 were collected. Among them, there are 161 valid questionnaires, and the questionnaire recovery rate is 111%. This survey adopts street interception. < P > III. Analysis of survey conclusions < P > According to the topics set in the questionnaire, the conclusions are analyzed as follows:

1. The gender of the survey is: the number of respondents is < P > 67 161 42% male < P > 93 161 58% female <

2. The expenses that students spend on meals every day

Select the number of people

A, 59 161 37% under 11 yuan

B, 75 161 47% between 11 yuan and 15 yuan

C, 16 yuan to 21 161 13% in 21 yuan

D, 6 161 4% above 21 yuan

According to the survey data, 46% students think that the average consumption of fast food is 11~15 yuan per person, while 37% students think that it is reasonable to spend less than 11 yuan, while only 17% students choose the price above 16-21 yuan, indicating that college students mainly spend in the middle and low grades. According to these two prices, the price of fast food in restaurants should fluctuate around 11. Attract more consumers with low prices.

3. The number of dining out in one month

The number of people selected is

A, none is 12 161 8%

B, 1~5 times is 96 161 62%

C, 6~11 times is 32 161 21%

D, 11 times or more 15 161 11%

According to the summary data, the proportion of each option mentioned in the questionnaire is 8%, 62%, 21% and 11% respectively. It can be seen that 98% of students have the habit of dining outside the school, and the frequency is concentrated in 1-5 times a week, so it is more favorable for opening this restaurant, and the market potential is great.

14. The reasons why you choose to eat in a fast-food restaurant outside are

1. The food in the canteen is inappropriate

2. It is more convenient to eat in a fast-food restaurant

3. There are more choices in fast-food restaurants

15. The surrounding fast-food restaurants you often go to are

1, Shaxian snacks

2, Wallace

3, Yoshino. Jeju Island

5, Nanfen North

6, Petersburg

7, the food court on the second floor of Caigou

8, and the snack bar in Xuefu block

5. What do you think is the reasonable fast food price you can accept: the percentage of people surveyed

A, 5 yuan 84 161 55%

B, 6 yuan 51 161 33%

C, 7 yuan 12 161 8%

D, 8 yuan 4 161 3%

E, 8 yuan above

From the analysis data, the respondents all concentrated on 5~6 yuan, with the proportion of choosing the two in turn being 55% and 33%, while only 12% chose the price above 8 yuan and 8 yuan. This shows that the price standard of 5~6 yuan is most acceptable to most students.

6. What do you think is the most influential factor in your consumption choice (double choice)? Number of respondents

A, speed of serving 58 161 18%

B, quality of food 112 161 32%

C, richness of dishes 45 161 14%

D, The comfort of environment is 48 161 15%

E, the location of fast food restaurant is 51 161 16%

F, and the attitude of service is 16 161 5%

According to the analysis data, the respondents tend to the quality of food and the speed of serving. While ensuring the richness of dishes, the comfort of environment and the attitude of service, fast food restaurants should focus on strengthening their services in these two aspects.

4. What do you think are the shortcomings of fast food restaurants near the school (double choice): the number of people selected is

A, the price is 15 161 9%

B, the environment is uncomfortable 37 161 23%

C, the sanitation is poor 61 161 38%

D, Feeling that the food is not delicious 26 161 16%

E and it is too far from school 22 161 14%

The survey results show that 9% of the students think that the prices of fast food restaurants near the school are higher, 23% and 38% of the students are dissatisfied with the environment and sanitation of fast food restaurants near the school, and 14% think that other fast food restaurants are too far from the school.

Therefore, a fast food restaurant that can attract customers should pay attention to: 1) do a good job of hygiene and keep the store clean and tidy; 2) Make the environment in the store comfortable, so as to give the students a feeling of home; 3) The price should not be set high, but should meet the consumption level of students; 4) Provide quality meals: 5) Choose a place close to the school to open a shop.

7. The faster way to have a meal is: select the number of people, the percentage of people surveyed

A, fixed set meal 61 161 38%

B, free collocation 51 161 32%

C, instant stir-fry 48 161 31%

The survey results show that, Respondents' opinions on the three dining methods of fixed set meal, free collocation and instant stir-fry tend to be average, but the number of people who choose fixed set meal in these three items is slightly higher than the other two, which shows that there is still a certain market space for choosing fixed set meal as the catering method in our restaurant.

8. What is the most reasonable waiting time you can accept after placing an order in a restaurant? Select the number of respondents

A, 3~4 minutes 71 161 44%

B, 5~6 minutes 63 161 39%

C, 7~8 minutes 25 161 16%

D, 9~11 minutes 2161 1 1%

Respondents think that it will be given in the restaurant. The acceptable waiting time of 3-4 minutes is 44%, the acceptable waiting time of 5-6 minutes is 39%, the acceptable waiting time of 7-8 minutes is 16%, the acceptable waiting time of 9-11 minutes is 1%, and the selection of 3-4 minutes accounts for a large proportion. From this, it can be seen that the respondents all hope that the waiting time of fast food restaurants is as short as possible. Therefore, we choose the fixed set meal with the shortest delivery time as the catering method, which is in line with the expectations of most students.

9. The most popular types of fixed packages offered by fast food restaurants are: (double choice) number of respondents

A, rice 141 161 51%

B, flour 35 161 8%

C, noodles 53 161 21%

D and porridge 92 161 22%

. Rice and porridge? As a fixed package type, accounting for 72% of the respondents, a large proportion. It is better to choose the type of fixed package and set it in these two. In addition, choose to? Noodles and powder? 28% of the interviewees were set as fixed packages, although the proportion was small. However, in addition to setting rice and porridge as fixed packages, it is more beneficial to better develop fast food restaurants to meet the needs of consumers.

11. Matching method of fixed package: the number of people selected is

A, rice+main course+vegetables+soup 89 161 56%

B, rice+main course+vegetables+soda 21 161 13%

C, rice+main course+vegetables+soybean milk 13 161 8% < Rice+main course+vegetables+soup? The collocation method accounts for 55%, and the other three items account for 13%, 8% and 24% respectively. It can be seen that the respondents pay more attention to diet, so the choice of collocation methods is more traditional. In addition, in order to? Rice+main course+vegetables+soda? Although it only accounts for 1.3% of the options, it is found that all the people who choose this option are boys. Because the proportion of men among the respondents is smaller than that of women after completing the questionnaire survey, the survey results of this questionnaire may have limitations. Therefore, we are choosing the collocation method of fixed packages, except providing? Rice+main course+vegetables+soup? In addition to the collocation method, it should also provide an appropriate amount of? Rice+main course+vegetables+soda? Fixed package matching method.

11, do you want to open a new fast food restaurant near the school?

1. I hope 2. I don't hope

12. If a new fast food restaurant is opened, where would you like it to be located? The survey results show that 82% of the students want to open Jiajiale fast food restaurant near the north gate or the main gate of the college. Most of them tend to be expected to open near the North Gate. According to the analysis of the consumer market, there are 9 dormitories in the North Gate and 2 dormitories in the new dormitory. There are fewer fast food restaurants near the new dormitory, and the market competition is relatively small, but the market development space is narrow, while the market space in the North Gate is large, but the competition in fast food restaurants is fierce. According to the understanding, fast food restaurants near the North Gate are all instant-fried, and customers wait for a long time after ordering. The circulation speed is slow, which has great advantages for us to provide fixed packages, and it is different from other competitors, so as to attract more customers.

13. If you are satisfied with the food and service provided by fast food restaurants, will you recommend it to your friends? The percentage of people surveyed is

A, yes 151 161 94%

B, no 9 161 6%

The survey shows that 94% of students will recommend our restaurant to others if they are satisfied with our service, which means that if we satisfy our customers in food or service, our popularity and reputation will be improved quickly.

V. Conclusion

(1) With the continuous expansion of the enrollment scale of the University of Electronic Science and Technology of China, the expansion speed, working hours and service quality of the school canteen can no longer meet the needs of teachers and students. Therefore, there will be great market potential to open a quality and distinctive fast food restaurant near the school. To this end, we conducted a market survey on the rationality of this ideal plan. The survey results show that it is completely reasonable to open such a fast food restaurant near the school. It is important to design the operation mode of the whole fast food restaurant according to the needs of students.

(2) Analysis of the advantages of restaurants

In the survey, we interviewed 161 students of Sun Yat-sen College by questionnaire. From their earnest answers, we learned that the geographical location of fast food restaurants is particularly important. The school is divided into three accommodation places, of which the north gate has the largest population and the most popularity, and the market space is huge, but at the same time there are several fast food restaurants there, which have formed a certain scale. There are also some fixed customer groups, so to stand out from many competitors, we must emphasize our own characteristics, whether from the quality of food, or the comfort of the environment, and the comfort of the environment must be carefully considered to meet the diverse needs of the majority of students from all directions and angles as much as possible.

(3) Analysis of the disadvantages of restaurants:

According to the survey results, more people choose to set up fast food restaurants at the school gate, which may be based on the convenience of eating. However, as far as the present situation is concerned, there are disadvantages in opening fast food restaurants at the school gate. First of all, many students are used to the queuing life in the university dining hall, and feel that it is necessary to squeeze in the dining hall to have a more atmosphere of university life. To some extent, it is also an inertial life. I am afraid that it is still difficult for ordinary fast food restaurants to change this habit. Secondly, there are many various fast food restaurants at the school gate, which