How to do wine business 5 points
Hello, wine business is not easy to do. I can see that you have little contact with courage. You have to be prepared for long-term investment in making wine, because you need money to distribute goods, engage in activities, make billboards and make hotel doorplates! 1! (Although it is said that drinks are profiteering, it is impossible for any wine to be so easy.) Generally, it is flat for the first year or two, {{If the taste is suitable for the local area, the price is ok}}, mainly the profit of the hotel owner, and most consumers listen to the boss's
, hehe! ! ! In fact, I have never done it before, but I can still make drinks. I just need to find a few effective helpers, at least a few salesmen with network in the local market, and of course you have to check their popularity! Others are not particularly important! ! ! ! Purchase channels are easy to handle! Look at what grade you want to do. Generally speaking, a strong brand among second-rate brands has a long way to go, because the so-called strength means that a certain brand has occupied a certain market, has a certain sales volume and is very stable, which means that you don't have to worry about the granularity of support and advertising of manufacturers in the next few years.
I suggest you pay more attention to Central One, because those who can advertise here generally have a certain influence! Moreover, these drinks have a certain popularity, so it is better to make some when you promote yourself! ! (or go to the sugar and wine party, and the wine manufacturers all over the country will have exhibitions. The sugar and wine party will be held in Shenyang in October this year.)
In the first year, the county agent will have to invest about one million yuan, and counting the payment, it will be like this!
(I'm also a winery sales company, and I have a lot of contacts with customers. These are personal opinions, which I hope will help you.)
How to do wine business
Doing wine business is actually very simple, as long as you have enough funds, then you can choose a good brand to join. Of course, there are so many wine brands in the market now, so you should make a good choice yourself, and you'd better make a field trip. After all, the wine industry is still relatively deep. I think it would be better to start with a distinctive and easy-to-learn product in the early stage of business. I have seen something painted on the wall with a mold before. The painting is very novel and fashionable, and it is very vivid on the wall. The painting is called Tianyi Background. I feel that it will definitely become popular gradually in the future, and the prospect is very good.
I want to do wine sales or wholesale business
There are many such businesses now, but it happens that this kind of business mainly depends on personal connections. As long as there is a relationship, nothing can't be sold. When you place a big order, the demand will be in short supply. You can try to make company * * * wine and * * * wine exclusively. You have to talk to the manager about it and let him take long-term cooperation from you in the future.
It's a big question. It's hard to answer you. From the perspective of traditional industries, there is no problem in this industry. The key depends on how you do it. From the overall environment, the overall environment of various industries is not very good at present. Therefore, we should be cautious in investing and doing things in the past two years.
How to do wine business
Don't be too miscellaneous in wine business, and your idea is not good. First of all, we should have a clear understanding of the brand that wants to be an agent, and we should find out the taste, enterprise scale, consumer comments and brand influence. It's best not to represent too many series in advance, which will take up your funds and make it difficult to position yourself, which will increase the difficulty of sales. Generally speaking, well-known brands should go to restaurants and large and medium-sized supermarkets. And the miscellaneous brands are best circulated.
What's the profit in the wine business?
It's still very attractive to be an agent! It's better to look at the market and do a market survey. It is more confident to predict the market prospect before doing it. Regarding the profit, we should also look at whether the products that act as agents are selling well in the local area and whether the brand effect is good.
How to do the wine business? Is there any expert to guide
how to do the traditional or online wine business? Is there any expert to guide
1, you must make a brand-name product, and fakes will not last long. 2. Choose products according to the local consumption situation. If the consumption is high, we suggest Budweiser Heineken series; if the consumption is low, we suggest Carlsberg Snowflake, etc.
What should we do in liquor business?
the recipe for liquor success
-Cao Changping of Hua Fu Liquor Factory in Sichuan
"Ten-year-old daughter-in-law makes a woman" is a portrayal of the real life of ancient women, who have been suffering for a long decade, so that they can be dignified and powerful in the end. Modern women would never do such a foolish thing. It is impossible for them to spend ten years of their youth, which is too long. What can I do if I become a mother-in-law Still old-fashioned, lacking in vitality, not far from the end of life. Now we can learn from the perseverance of ancient daughter-in-law who suffered for ten years, and their determination to pursue their goals, but we must never follow their way of suffering for ten years.
At present, China liquor market has entered the hand-to-hand combat stage. From planned economy to market economy, from orderly period to disorderly state. Every year, many manufacturers spend huge sums of money to participate in the two major events of China Liquor, and most of the participants are screaming at the top of their lungs: "China Famous Brand", "Famous Liquor" and "Quality Liquor". It can be seen that the pursuit of famous brand effect has become the common aspiration of most manufacturers. As a result, a variety of advertising forms and pattern promotions have emerged in the market: air, ground, colorful, grab the store, indoor, outdoor, dynamic and static, and varied, which makes consumers dizzying. After a while, the family was happy and worried, and what's more, they immediately disappeared from the market. Some products are still struggling to get a chance. As a result, enterprises spend a lot of money to hire the chief marketing physician, and the whole hope is pinned on the doctor. There is no denying that some doctors can really prescribe the right medicine, and combined with the immunity and resistance within the enterprise, the market can return to normal. However, a few doctors do not prescribe the right medicine, but are the same. In addition, if doctors are not skilled enough and even the internal organs of the human body are not clear, the more serious the disease may be, and the bone marrow will be affected, and major surgery will be required.
the author believes that it is understandable to pursue the famous brand effect, but the changes of everything in the world have its development law. In order to make new products truly become famous brands in consumers' minds, we must follow the important rules of advancing the development of famous brands: (Take the liquor market as an example)
First, position our products (liquor brand positioning)
We must consider whether the products are following, leading, challenging or defensive in the market, and we must have an accurate market positioning. If the products are positioned as leading and challenging, enterprises must have strong market operation strength, including financial resources, manpower and strong management measures. At the same time, it must also have the ability to withstand market risks and peer pressure. Of course, if an enterprise really has the above capabilities, plus a product with distinctive personality and up-to-standard quality, it is unique in the market. I believe that this product will soon form the expansion of brand effect, shorten the expansion period of new products entering the market, and make the brand red in a short time. If the products are positioned as follow-up and defensive, enterprises need to set up a strong market research department, and provide the internal and external packaging, wine taste, execution price and life cycle to the enterprise headquarters in time so as to formulate corresponding resource integration measures.
second, to find a partner suitable for the development planning of this enterprise (liquor investment)
"one manufacturer" is the mantra that people often talk about. In my opinion, it is not difficult to truly become one manufacturer, as long as: a, manufacturers provide products with excellent quality, suitable taste and reasonable price, and put them on the market as planned, coupled with strong management and market maintenance, and with the help of rich dealers. B, dealers can fully use their own advantages to expand the product market, cooperate with manufacturers' marketing, and formulate feasible marketing plans and ground promotion activities. I believe that this kind of cooperation should be considered perfect. In fact, the key lies in that the product value of the manufacturer can be increased through the operation of the dealer market, and the business philosophy of the dealer can be integrated into the production of the manufacturer, so that the cooperation can develop steadily. Of course, at present, there are many problems in the process of cooperation between manufacturers: on the one hand, the focus of contradictions is the lack of mutual trust between the two sides, the lack of calm thinking in the event of conflicts of interest, and it is impossible to talk about changing positions and thinking for each other. Most of them are emotional. On the other hand, individual manufacturers always want to take the initiative. They always want to control each other, and as a result, no one can control anyone. So as a manufacturer, how to find a distributor suitable for the development plan of this enterprise? First of all, before looking for dealers, we should research the market and analyze the market competition, consumption level and regional characteristics. At the same time, it should also be all-round for dealers ... > >