The optimization of advertising landing page for UEO user experience is the key to improve our conversion rate. Potential customers search for the specific keywords you bought through search engines, read the listed advertisements, and then enter your website, hoping to get further information. At this time, they have not become your real customers, so your advertising task is not over yet. Now these potential customers have entered the online shop of your website. How do you persuade these customers to contact you further or buy your products immediately? It is very important to make the landing page of bidding ranking. The landing page is the first place where visitors arrive at your website after clicking on the bidding advertisement. The production of this page can be different from the production of search engine optimization. The purpose of this landing page is to catch the attention of visitors as soon as they arrive, attract them to stay, and urge them to continue to visit other contents of the website. Therefore, this page is for visitors, not for search engines. Search engine optimization has no restrictions on the production of this page. In terms of links, this page needs to export links to other pages, but it does not necessarily need to be imported by other pages. This page may be invalid or updated in the future, but its production must be close to the readers pursued by the current advertisement. Landing pages are so important to sales that they become an important factor for businesses to lose potential customers. When a merchant makes a list of paid advertisements, we say that it is very important to select keywords or edit attractive advertising words, but the goal of these works is not only to attract more consumers to click on the website, improve the browsing rate of the website, but also to minimize the cost and traffic cost of search engine advertisements. In addition to these goals, there is also an important goal, that is, persuading more customers to consume and buy your products, which is the key link to increase business income. The login page is the most important part of this task. The landing page is also the target website or destination website that people often say. A good landing page is often the key factor that affects the bottom line of business expenditure. 1. provides a direct path for customers. If your homepage is unconvincing, or you are not confident enough to let customers fully understand your products on the homepage of the website, then don't let customers link directly to your homepage. Here, I want to emphasize this point repeatedly. Don't easily let customers visit your home page first. The homepage function of ~ sites is just like the shopping signpost in the actual shopping mall. Their purpose is to tell consumers how to start their shopping trip and how to choose several browsing directions. In online shopping malls, if online customers are interested in a product and then click on the merchant's website, but they can't see the relevant content on this landing page, they will easily get impatient or even disgusted with this website. So the homepage of the website is not a good landing page, and the content is too broad, so you can only provide another one for your customers? Website directory? Can't directly provide the commodity information they want to know. The landing page is not necessarily part of your company's main website. Of course, it is possible if it is, but it is not necessary. Suppose you have your own flower shop, and your site includes a page with calla lily chain and lily bouquet or flower arrangement. You can choose a keyword related to calla lily and use this page as the landing page for advertisements. You can also link the keywords in the search engine to a hidden page, which you can't see on your site, because this page can only provide temporary goods or services. After the deadline, you no longer want search engines to search this page. This function can be realized by using automatic exclusion protocol, and you only need to store a text file on the server. When a search engine searches your site, this file can tell it not to search a specific area, so that some hidden pages will not be searched again. If you don't use this function, you just delete the listing advertisement of a search engine, but the customer can still tell its search engine that the landing page has been searched, which may cause some trouble. For example, some activities launched on the page have expired, but customers can still see the page, so that they think there is something wrong with the company's reputation. If you know that people browse different channels when watching TV, the frequency is very fast, hoping to quickly retrieve the right TV programs, then you can imagine how patient the customers of online search engines will be. Because in general, online customers will be less patient than TV viewers. So many website designers think that when visitors visit a website, they are willing to find what they need quickly. If you can't let the visitors of the website find the correct information within three clicks, then you will lose this customer. At the same time, if you have guided the customer to find the information he needs through the search engine advertisement list, let the customer click on your page several times. Because at this time, you already know that he is your potential customer, you have studied what he needs and know what kind of service you can provide for him. So, start designing your landing page now, show your products to visitors in the best way, and do your best to guide them into your cashier. 2. Fully express the information conveyed by the list advertisement. When you attract consumers with listing advertisements of search engines, when your customers browse your landing page, or are attracted by your goods or services and decide to buy them, you must pay attention to only giving customers promises that you can honor, and don't write empty checks to attract customers. For example, if your flower shop promises to deliver the freshest bouquets to your door in time, and guarantees to deliver them directly from the flower bed to customers, then you must indicate this special promise on your advertisement landing page, so that customers will believe you. The process of transferring your marketing ideas and some promises from the advertisements of search engines to your site is the process of building trust between you and your customers, because customers often trust the promises in the site more than those in the advertisements. When customers see this service on your website, they will increase their trust in you, which will help increase the sales of goods. But at the same time, if you want customers to trust and buy your products for a long time, don't you want more repeat customers just to attract some? Once? Dear customers, then you must pay attention to honor your promise, so as to finally gain the trust of customers. 3. Design a better page structure to stimulate sales. Now that you have attracted customers to the website, all the previous work has been done. What you need to do now is to persuade customers to buy your goods and increase their sales. Here, we want to talk about the conversion rate from browser to consumer again. The design of your landing page will greatly affect the conversion rate. Does your current page provide customers with options or links to order and pay? Does your landing page make it easy for customers to find places to buy goods, or does it make customers get lost in the site? Only by letting customers browse the website as little as possible, browse the information of specific products more intently and go directly to the cashier will it be very beneficial to increase sales. Here are some principles for your website design, which can help you design a page that can effectively increase sales. The most important information should be clear at a glance. For customers, there is a lot of information that they want to know most, and it is also important information to grasp a potential consumer, such as product information and promotion information. In addition, there are some things that every consumer needs to see, such as order buttons. These important contents should be placed in an obvious position on the landing page, at least without the need for the browser to scroll the scroll bar of the webpage. The part of the page that you can see without scrolling is called? An obvious position? . You should not only ensure that your important information can be seen in the non-scrolling area of the designer's screen, but also ensure that all customers with different screen image resolutions can see it without scrolling the page. The webmaster may only consider one resolution when designing, for example, design your screen image resolution as 1 024? 768 pixels, regardless of other resolutions. But what if the customer's screen resolution is 800? 600 pixels, so the specific resolution of the area he can see is 1024? 768 pixels is relatively small, so if we want such customers to fully see our information in an obvious position, we should consider making this obvious position smaller than the normal area. Once the customer does not find enough information in the obvious position, or some important information is not displayed in the obvious position, can't the customer scroll the scroll bar on the right side of the screen to find this information? Of course it's possible. If customers need this information, they can look for it in other humble places, but if you can avoid looking for it, it will make it easier and faster for customers to buy. 5. Reduce navigation and choose the homepage of the website. It is best not to advertise the landing page because the homepage of the website provides customers with too many choices and carries out different browsing methods. Think about it, if the page is full of links or buttons, customers will inevitably not click when browsing, so that customers can't concentrate on finding the information they need, and it is not conducive to persuading customers to buy your products immediately. Therefore, it is best not to include too many links on the landing page. Some companies even completely delete the navigation bar on the page, leaving customers with only one choice: directly link to the information page that customers may need, or link to the page that can promote the company's products and persuade customers to order immediately. When the customer has come to the door, that is, after linking to the landing page of the advertisement, what they will do next is entirely up to you. Imagine if you open a shop and there are too many goods to choose from, then customers will choose to browse in your store first, and even forget the goods that attract them into the store. The same is true when designing advertising landing pages. Don't put too many kinds of products on the page, because customers come for a specific product. If he chooses too much, he will distract a lot of energy from browsing the information of other products. It's like saying to customers: don't pay in a hurry. Before buying that kind of goods, walk around and look at something else. ? Therefore, before the customer decides to buy your goods and make a transaction, don't distract the customer too much, otherwise it is likely to lose this customer. After the customer buys the goods he needs, you can safely let him browse other goods. At this time, why not complete the purchase? Thanks? The page boldly recommends other products to customers or suggests that customers visit your website again. 6. Have you ever had the experience that you decided to buy something in an online mall, but when you linked to the page of this product and decided to pay, you couldn't find a place to pay, so you had to ask? Where is the button to buy goods? When you want to pay, customers generally don't want to go to those pure text links, but prefer to see buttons with icons. In addition, some words should be added to these buttons, such as? Buy? Or? Order? Words, this is more clear. You can also add something similar? Do you order today? 、? Order here? Or? Order now? The content, thus giving visitors an urgent confusion. Urged? They are determined to buy your goods now. In addition, when submitting an order or browsing product information, it is best to provide a link that allows customers to see the product pictures, because people are often more willing to believe the contents of the pictures than the words. If you want to provide customers with other options than trading, you must put it in a secondary position, and it is best not to usurp the role of the owner. For example, if you need to provide two buttons for purchasing and viewing the details of goods, then you must put them? Buy now? Where are the buttons? View product details? Above, because businesses should encourage customers to buy products and transactions, and try to reduce his other browsing behavior before buying. I recently visited a website, and they wanted customers to fill out forms, but they put? Clear form? Where are the buttons? Submit the form? As a result, I clicked the button above according to my original habit, and I had to fill in all the information again, and then I carefully clicked the correct submit button. Think about it, just the inversion of two buttons, let consumers repeat their previous work again. When designing the landing page, we should pay attention to putting the call words in the appropriate position on the page. According to the results of usability research, it is reported that visitors often ignore the first 60 pixels on the screen, because this place on most websites is where screen and slogan advertisements are arranged, which is of little use to visitors. ? Turn a blind eye to advertisements? This has become a feature of Internet surfers and consumers today. Therefore, when designing websites, businesses should always keep this in mind: Will it? Click to buy? Such a key is placed in a more noticeable position on the page, such as the middle of the page. It is better to design such keys in different colors, so that they are easier to find, and there will be no situation where you want to buy a habit but have to look for links everywhere. At the same time, it can better attract consumers' attention and remind them to buy goods now. The visit traffic brought by search engine marketing may not necessarily generate sales. When consumers browse the website, their impression of the website becomes the decisive factor for consumers to buy on the website. Therefore, at the beginning of website construction, we should consider promoting sales to users through the productivity of the website, that is, establishing a marketing website. The website should clearly and attractively guide consumers and let them enter the website for trading; Consumers who do not trade are willing to leave personal information; Consumers who don't leave messages remember to come back next time, and so on. These are the direction of building a marketing website and the key to promoting transformation. User experience optimization is the key to product transformation. If we want to have a good conversion process, we should start with our ueo optimization and get a better user conversion rate. /news/20 13/0607/40.html Note: Please pay attention to the tutorial section of the website for details.