KFC provides free pictures for many merchants selling fast food, but the food of these merchants who steal pictures does not match the pictures at all. After receiving the take-away, consumers can clearly see that the food is not as big and full as the pictures, so consumers can communicate with sellers or platforms to protect their legitimate rights and interests. For some take-away platforms and places where merchants do not accept them, consumers can also safeguard their rights and interests through the following channels.

1. Reject the take-away, and contact the merchant

After receiving the take-away, the consumer can refuse the take-away and contact the merchant for acceptance as soon as she opens it and finds that the food does not match the picture. First of all, communicate with the merchants. By taking pictures to the merchants and comparing them with the pictures displayed by the merchants, we can see that hamburgers are not as big as pictures, lacking things, and fried chicken is not as tender and juicy as pictures. If the merchants refuse to compensate, they can complain to the take-away platform at the first time, and the platform will come forward to solve it. Most platforms will compensate consumers for the take-away amount and rectify it well.

2. Complain to the Industrial and Commercial Bureau

When the take-away goods are inconsistent with the pictures, and the merchants and platforms refuse to pay, they can complain to the Industrial and Commercial Bureau, which can effectively handle such problems. Because consumers only buy when the appearance looks suitable after receiving the picture information, when the food does not match the picture, the circumstances are serious. This behavior of merchants has violated the regulations. At the same time, many fast food industries have stolen KFC pictures, and the Industrial and Commercial Bureau will severely crack down on substandard goods, counterfeit products and so on.

3. Complain to the Consumer Association

Take-away food is inconsistent with the real thing. You can complain to the Consumer Association, and the content of the complaint is infringement of consumer rights and interests. Infringement of consumers' rights and interests includes: using fake as real, using inferior goods as beautified goods, and at the same time, there are insufficient quantities, and the rest are defective products, etc., using their false information to sell. Consumers can refer to this kind of behavior to make a complaint.

the above three methods can reasonably safeguard consumers' rights and interests, among which the first one is the most convenient way to handle it. If the first one doesn't work, you can refer to the latter two points to safeguard rights and interests. Now both the Industrial and Commercial Bureau and the Consumers Association have opened online and telephone channels, which greatly facilitates consumers' rights protection.