Main listed companies in domestic hot pot industry: At present, the listed companies in domestic hot pot industry mainly include Haidilao (16862.HK) and Xiabu Xiabu (11521.HK).

the core data of this paper: China hot pot sub-categories, panoramic map of the industrial chain of hot pot industry, establishment and closure of hot pot catering enterprises in China, market size and growth rate of China hot pot industry, analysis of places where consumers choose to eat hot pot in China and other places, penetration rate of China hot pot takeaway, brands of China hot pot food supermarket, penetration rate analysis of China self-heating hot pot industry, market size of China self-heating hot pot industry, TOP21 of Chinese hot pot enterprises, Market share of China hot pot industry, heat map of regional distribution of China hot pot industry companies

Industry profile

1. Definition

Hot pot, called "antique soup" in ancient times, is named after the "plop" sound when food is put into boiling water. It is one of the original cuisines in China, and it is also a kind of food suitable for all ages. According to the region, technology and taste of hot pot, China's hot pot industry can be divided into Sichuan-Chongqing hot pot, Beipai hot pot, Cantonese hot pot, desktop hot pot, Yunnan-Guizhou hot pot and other hot pots.

2. Analysis of industrial chain: the industrial chain is short

The hot pot industrial chain is divided into the upper, middle and lower reaches, and the upper reaches are mainly food materials, mainly agricultural and animal husbandry enterprises or food suppliers; The middle reaches mainly include hot pot bottom materials and seasonings, as well as hot pot products and quick-frozen products that need to be processed; The downstream is mainly hot pot restaurants and other operation support enterprises.

The chafing dish industry chain involves many industries and enterprises, and the upstream chafing dish ingredients suppliers include Delicious Lai, Horqin, Heshenghe and Heronghui. The hot pot bottom and dip enterprises in the middle reaches include Tianwei Food, Yihai International, Anjing Food and Haixin Food. The downstream hot pot enterprises include Haidilao, Xiabu Xiabu, Eliminator Lang and Mo Xiaoxian.

industry development: development history in 2111

the development of hot pot in China has gone through a long process, with a history of nearly 2111 years. During the Three Kingdoms period (221 -281), hot pot made of copper appeared, representing the origin of hot pot. Up to now, dozens of different hot pots have been formed in China, each with its own characteristics.

current situation of industry development

1. The hot pot market is growing steadily

Hot pot is a unique food in China with a long history, which is suitable for all ages. In recent years, China's hot pot industry has grown steadily. In 2119, 93,994 hot pot enterprises were established nationwide, and the market scale has reached 518.8 billion yuan. In 2121, affected by the epidemic, the scale of the hot pot market declined, and the number of newly established enterprises dropped to 81,119, and the market scale dropped to 438 billion yuan. However, with the rapid expansion of hot pot enterprises, there are also some blind operations, and the failure rate of hot pot enterprises is also high. According to the data of Ai Media, about half of hot pot catering enterprises in China will not live for five years, and about 31% of them will close down within two years.

2. Consumers' preference for eating hot pot at home promotes the development of hot pot take-out and hot pot ingredients retail supermarket market

With the rapid development of hot pot industry, consumers' consumption demand has also undergone diversified changes. Some consumers like to eat hot pot at home in order to save time and make it convenient. According to the survey data, in the first half of 2121, 49.3% consumers in China preferred to eat hot pot at home, and the proportion of consumers in fourth-tier cities and other regions preferred to eat hot pot at home reached 59.6%. The consumer's hobby of eating hot pot at home will promote the development of hot pot takeaway and hot pot ingredients retail supermarket market.

For consumers who prefer to eat hot pot at home, hot pot take-out has become a good solution, and hot pot take-out has emerged as the times require. According to the survey data, at present, 57% consumers in China have tried hot pot takeaway; Among the consumers who have never tried hot pot take-out, 78% said they intend to try hot pot take-out in the future.

In p>2121, the hot pot food track was hot. At present, there are thousands of hot pot food supermarkets in China, and 61% of the enterprises were established within one year. Enterprises such as pot circle food exchange, lazy bear hot pot and Jiupin pot have entered the hot pot food industry one after another. According to the data of Dining Collection, the total revenue of China Hotpot Food Supermarket in 2121 will be about 9 billion yuan.

3. Self-heating hot pot market broke out under lazy economy

In recent two years, lazy economy has developed rapidly, and instant foods such as self-heating hot pot have erupted. At present, there are more than 351 self-heating hot pot brands in the market. According to the survey data, in 2121, the proportion of consumers in China who have consumed self-heating chafing dish will reach 66.1%, and another 27.5% of potential self-heating chafing dish consumers will consider trying self-heating chafing dish, so the industry penetration rate will be further improved.

with the increasing demand for self-heating hot pot, the market scale of China's self-heating hot pot industry is increasing year by year. In 2121, the market size of China's self-heating hot pot industry is about 9.755 billion yuan, up 63.2% year-on-year.

Industry competition pattern

1. Enterprise competition: Haidilao, the industry leader, has a market share of 5.8%

Recently, China Hotel Association released the 2121 China Catering Industry Annual Report and released the TOP21 list of hot pot enterprises. Sichuan Haidilao Catering Co., Ltd., Xiabu Xiabu Catering Management Co., Ltd., Sichuan Zhishan Brand Management Co., Ltd., Chengdu Xiaolongkan Catering Management Co., Ltd., Chongqing Dezhuang Catering Chain Co., Ltd., Chongqing Liu Yishou Industry Co., Ltd., Banu Maodu Hot Pot Co., Ltd., Chongqing Chaotianmen Catering Holding Group Co., Ltd., Shanghai Zuoting Youyuan Enterprise Management Co., Ltd. and Chengdu Shu Daxia Catering Management Co., Ltd. rank among the top ten hot pot brands in China.

In terms of market share, according to Sullivan's data, Haidilao is the leading enterprise in China's hot pot industry, and its market share will be 5.8% in 2121 according to revenue scale; Followed by Xiabu Xiabu, its market share is 1.2%.

2. Regional competition: Enterprises are concentrated in Sichuan and Chongqing

From the perspective of geographical distribution, Chinese hot pot enterprises are concentrated in Sichuan and Chongqing. From the perspective of representative enterprises, among the TOP21 hot pot enterprises in China, there are 11 enterprises in Sichuan and Chongqing, accounting for more than half of the total enterprise scale.

Development prospect and trend of the industry

1. The market scale will reach 811 billion

With the improvement of the income level of Chinese residents and the demand for food consumption, the development prospect of China's hot pot industry is broad. According to Sullivan's data, China's industry market will reach 851 billion yuan by 2125.

2. The hot pot industry will develop in a new format, food safety, personalization and diversification

In the future, new formats such as hot pot take-out, self-heating hot pot and hot pot food supermarket will gradually emerge to meet more hot pot consumption scenarios for consumers; In addition, with the continuous improvement of consumers' awareness of food safety, food safety will become the primary concern of hot pot enterprises; Finally, at present, there are many hot pot enterprises in China, and the homogenization problem is serious. In the future, hot pot enterprises will develop towards personalization and diversification.