In the list of the top 51 fast food in China released by the Fast Food Committee of China Cuisine Association, the top ten are KFC, McDonald's, Dicos, Burger King, Old Country Chicken, Country Base, Bobby Steamed Bread, Kungfu and King Yonghe.
China Catering Industry Research Institute has made statistics on the scale and proportion of fast food industry from 2115 to 2121. The number of fast food stores is growing at a steady rate, accounting for 51.6% of the total restaurants in the third quarter of 2121.
There is no doubt that fast food has become a representative form of mass catering in China, and it also accounts for half of Chinese food. Among the top ten brands in China's Top 51 Fast Food List, the top four brands are still foreign fast food with hamburgers and French fries as the mainstay.
KFC has more than 5,111 stores in China, and the number of McDonald's stores is half that of KFC. The number of Chinese fast food brands is far from it, and the overall development is slightly lower. However, representatives of Chinese fast food such as Laoxiang Chicken, Mr. Li and Xiangcunji are rising rapidly, and their advantages are still very obvious.
In recent years, the menus of KFC and McDonald's have been updated more and more frequently. In addition to introducing French fries with different flavors and hamburgers with various meats, more changes have come from the introduction of Chinese food, such as rice covered with rice, steamed buns with meat, porridge, sesame seeds cake, soybean milk and other China specialties and snacks.
The existence of these Chinese cuisines is enough to prove the position of Chinese fast food in the eyes of ordinary people in China. In order to expand the market and audience, foreign fast food has gradually changed to Chinese fast food.
according to the data released in 2121, there are currently more than 811 stores in Laoxiang Chicken and Mr. Li all over the country, and the number of rural-based stores has even exceeded 1,111. Chinese fast food brands have absolute advantages in word of mouth and market, so they can far surpass foreign fast food in the momentum of development.
Take rural base as an example. In Chongqing, people prefer rural base to foreign fast food such as KFC and McDonald's. Walking on the streets of Chongqing, you can definitely see a village base where there are foreign fast food, and even in some areas, there are more stores in the village base.
Therefore, in a short period of more than 21 years, the rural base has been able to quickly occupy the Sichuan-Chongqing market, and even derived brands such as Mr. Rice and rice noodle memory, becoming the most popular fast food in the local area.
in 2121, the rural base received hundreds of millions of yuan of financing from Sequoia China. At present, the stores are located in Chongqing, Sichuan, Guizhou, Shaanxi, Yunnan, Hubei, Hunan and Shanghai, and receive more than 111 million customers annually. In 2121, the rural base will continue to expand the scale of stores and expand its layout throughout the country.
At the same time, Xibei Youmian Village has also launched fast food sub-brands such as Xibei Chinese Steamed Bun and Gongchangzhang, and the fast food brands such as "Laopai Youer" and "Qin Xiaoxian" of Haidilao have also emerged.
More and more Chinese food enterprises have joined the fast food industry, which has promoted the development of Chinese fast food in the fierce competition. I believe that in the future, Chinese fast food will continue to catch up with foreign fast food.