Current location - Recipe Complete Network - Catering industry - How to do app promotion? Interactive trial ads easily attract traffic
How to do app promotion? Interactive trial ads easily attract traffic
Currently on the market application APP homogenization is serious, when the cell phone has the APP to meet the basic needs of the user is willing to download the new product has very few users. Many manufacturers are still launching a variety of advertisements to attract consumers, which kind of advertisement is more effective and can stimulate audience participation? --Trial ads that allow users to get a feel of the product in advance without downloading the app are the most popular. Scenario DescriptionThe current promotion of game or application APP is more to show its own content through text introduction or playing using video. For users, the perception is not strong enough. Moreover, the market is often filled with apps that sell dog meat by hanging sheep's head. Users deliberately download and install the apps, but what they get is not good enough experience and unwanted services. As a result, the probability of being willing to download and try is decreasing. Trial ads, on the other hand, hope to provide a new form of interactive ads, so that users can have a more intuitive and comprehensive understanding of the product without downloading and installing it, so that those who need it can stay and the conversion rate of ads can be improved. Business pain points: 1, need a long-term stable environment for running relevant applications; 2, the running environment needs to be compatible with all kinds of APPs, to ensure that the mode has a large scope of application; 3, the user operation of the application to ensure the smoothness, to avoid the advertisement to play the opposite effect; 4, support for multi-terminal and multi-platform use; 5, according to the needs of the adjustment of the configuration, to ensure that it meets the requirements of the application. Solution: Huayun cell phone provides cloud-based capability for trial advertisement scenarios, so that the game/application content runs in the cloud, and users can interact with the advertisement content at anytime and anywhere, which increases the fun of advertisement and enhances the effect of advertisement promotion. 1. Huayun cell phone adopts branded hardware and is supported by professional operation and maintenance team, and it runs stably in 7x24, providing service for users at any time. 2. Huayun cell phone is based on native Android system, and applications do not need to be modified. 3. Android system, the application can be clouded without transformation; 3, the cloud phone supports point-to-point direct connection and multi-region deployment, close to the service user; 4, Huayun cell phone supports integration into the website, APP, small programs, computer platforms, data interoperability; 5, support for customizing the cloud phone models and mirrors according to customer demand, can be tuned for business. Advantages of the program 1, to solve the massive environment required for the operation of high-volume applications, to support the rapid expansion of the business; 2, ready to play, multi-terminal coverage, the experience has no dead angle; 3, the cloud cell phone models and mirrors are fully customized to fit the needs of different scenarios, to improve resource utilization; 4, the application runs in the cloud, support for rapid updating, the terminal does not need to be altered. Many purchase scenarios in life are similar to the concept of trial advertising, such as new product trial, car test drive, skin care products trial, etc.. Before the actual transaction, letting users try it out first, creating a first-hand experience and establishing a clear expectation of the product, brings in high-quality users with a strong willingness to use the product, even though they may miss out on some of the weakly adhesive users. If enterprises have not yet tried this type of advertisement, they may try to adopt Huayun Cloud Mobile's trial advertisement scenario solution. Previously recommended: "Solutions in the game operation industry, Huayun cloud cell phone how to solve the promotion and operation pain points? Successful cases of Huayun cell phone in the app development test debugging application" article