According to the statistics of the 2020 takeout platform, the total takeout revenue of the country in 2020 reached nearly 100 billion yuan, of which the first-tier and second-tier cities such as North, South, Guangzhou and Shenzhen, the takeout revenue accounted for more than 70% of the country. Takeaway turnover rose 15% year-on-year.
There is no doubt that takeaway is still developing at a rapid pace, with more and more young consumers preferring to order takeaway, and more and more entrepreneurs, becoming a small business under the takeaway platform.
Opening a takeaway store has become the first choice of many young people to start a business.
With the hot takeout market, the requirements for delivery are getting higher and higher, 3 years ago, the rider was delivered in about 1 hour, and now it only takes 30 minutes for the takeout boy to be able to deliver the meal to your hands.
Takeout delivery is getting faster and faster, and so are the takeout merchants. In order to ensure the speed of delivery, in order to ensure the flavor of the dishes, the food package, a subcategory of the food industry began to enter the stage of history.
Nowadays, if you want to open a takeaway store, you can open a restaurant as long as you know how to cook, you don't have to be a chef, you don't need a chef, you just need to have a cooking bag to get it done quickly.
Will cook to be able to open a restaurant, today's takeaway market, has been firmly "ruled" by the cooking bag! You eat takeout in the end how cheap? We'll take a look.
Open the takeaway platform, we can see a lot of monthly sales of 9999 takeaway restaurants, these sales of high restaurant dishes are not expensive, basically is about 10 dollars, will not exceed 15 dollars.
These high-volume takeout restaurants are restaurants that use "cooking packages", and behind these restaurants, there are no chefs, only cooking packages.
On the takeaway platform, a 9.9 yuan roast pork with bean curd bamboo, monthly sales reached nearly 10,000 copies, harvested countless positive reviews, the price is affordable, the flavor is good, so that this dish is sold as a hit.
In fact, as long as there is a little bit of life operation people know, 9.9 yuan a roast pork with bean curd, in today's price of bean curd and pork prices are expensive today, 9.9 yuan to do a copy of even the cost price is not enough.
In restaurants, the minimum price for the same roast pork with bean curd is more than $28, so why can takeaway stores sell it for $9.9?
Behind this is exactly the cheap cooking packet routine.
A 250g roasted meat with bamboo cooking package, takeaway merchants purchase price of three or four dollars, takeaway merchants rely on "thin margins" way, a roasted meat with bamboo to earn 1 dollar, this single product a month can bring 10,000 yuan of profit income.
Through this explosive dishes way to attract traffic, can drive other dishes sales, a month down the profit can be quite a lot.
In the cooking package of publicity, printed on the "no cooking, but also can quickly open a restaurant chain" slogan, takeaway cooking package is through the central kitchen, unified processing of dishes cooking, and finally unified packaging, into the freezer in the freezer, so as to ensure that the taste of the dishes.
Cooking packages to the takeaway store, the store owner is only responsible for cooking rice, rice cooked, the frozen cooking packages out of the refrigerator in hot water heating 1 minute or directly into the microwave oven to heat up a minute.
Then pour the contents of the packet over the rice, add a few slices of vegetables, and a freshly baked takeout is ready in less than 2 minutes.
It may seem like a convenient way to make a meal kit, but it's actually made with the lowest-grade ingredients, such as a serving of braised pork.
Cooking packets cost less than 4 dollars, the pork in it is frozen poor quality pork, seasonings, the same, for the food processing plant, the lower the cost of raw materials, the more profits earned, sold out of the cooking packets, the more, in order to achieve higher profits, we do not see that the poor quality of the meat ended up in the takeaway cooking packets of the main ingredient.
Even substandard meat is turned into packets.
And now as the takeaway market continues to grow, with platform commissions getting higher and higher, 80% of takeaway stores, are using cooking packets.
The cost of three or four dollars of food packets, with food safety risks, is fully submerged in your stomach, but also is destroying the entire catering industry.
What do you think about this?