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In what ways is McDonald's, which is on the hot seat because its ordering system crashed, stronger or weaker than KFC?
Background

As time goes by, we are increasingly looking for speed. Yes, people want speed in everything they do, hence? Fast food culture? Fast food love? Such words have also all appeared in people's lives. When it comes to fast food, the first thing that comes to people's mind is McDonald's and KFC, which exist in almost every city. Although fast food is very unhealthy, McDonald's and KFC are still very popular and many work parties and students love to order takeout from their homes. Besides, they have also introduced breakfast, which is a very convenient option for the working people.

Events

McDonald's and KFC always launch some events on a regular basis, just like KFC has ? Crazy Thursday? Not only that, they also launch some new product events whenever there are new products on the market. Every year when it comes to the end of the year for various festivals, KFC and McDonald's will launch festive activities, sometimes even ? Half Price Bucket? Such strong activities. In fact, KFC, McDonald's launched such activities is also to stimulate consumption, this is not, McDonald's ordering system because of the number of people ordering too much and crashed on the microblogging hot search. The reason why McDonald's system crashed was because the number of consumers increased and caused the store to burst orders.

Opinion

KFC and McDonald's have always been competitors, and both sell pretty much the same products. So what are the advantages and disadvantages of McDonald's compared to KFC? First of all, I think the price of McDonald's is more cost-effective than KFC. For the same set meal, McDonald's can get it done for more than twenty dollars, but KFC needs more than thirty. Therefore, many work parties prefer McDonald's.

But McDonald's also has shortcomings compared to KFC, that is, McDonald's launch of new products is not as fast as KFC, KFC can always keep up with the trend of the people, in a timely manner to meet the expectations of new products, but McDonald's in this piece of the middle of the road. As a result, KFC tends to give people a constant sense of freshness, thus retaining more customers.