The brand's marketing campaigns include many television commercials for Avery Schreiber , Jay Leno , and Ali Landry , as well as product placements in movies such as Wayne's World .

Super Bowl

For years, Doritos has advertised heavily at the Super Bowl. According to Thomas L. Harris of Value Added Public **** Relations, "the single most commonly used video news release of 1995" was a Doritos Super Bowl commercial that recently defeated U.S. governors Mario Cuomo and Ann Richards . The two discuss the change and by the end, viewers know that the change they are referring to is not political, but a new package of Doritos commercials. Previously, it used to run a lot of discussion after that generated great publicity for the ads. Sue, when they were interviewed on the CBS news program 60 Minutes, the two were often seen eating Doritos.

In 1998, Doritos was cast in a new Super Bowl commercial for former Miss America Ali Landry. Filmed at a laundromat, in the commercial she played a sexy customer who grabbed Doritos chips in her mouth as they flew around in a panic. The commercial was so successful that Frito-Lay signed Landry, who became known as the "Doritos Girl," to a three-year contract.

For Super Bowl XLI, Doritos launched a contest to crash the Super Bowl, allowing consumers to create their own Doritos commercial. The general public can vote for their five favorite finalists. According to Doritos, the votes were so close that just before the game, the company decided to run two commercials instead of just one. Both ads were highly accomplished during the Super Bowl with ad ratings. The following year , Doritos sponsored a game to find a musician to feature in a Super Bowl ad. While the winner of the ad, Keena Grannis, generated a great deal of publicity, the popularity of the ad ranked last in the program.

For Super Bowl XLIII, Doritos relaunched the fan-created ad, the winning ticket "Free Doritos" ad, which featured an office worker (comedian Steve Booth) with a snow globe (think of it as a crystal ball) "predicting that "Everyone in the office will get a free Doritos, followed by throwing the snowball into a vending machine that sells nothing but Nacho Cheese Cool Ranch Doritos. The commercial by American Commercial was named today's Super Bowl Ad Meter Best of the Year, earning the ad's creators - Joe and Dave Herbert - a $1 million bonus. They once again aired two commercials during the game and the second commercial also placed in the top five according to the U.S. Today. This commercial featured the guy who found each Doritos from his bag, for the reason that both the crunch in his mind became reality (until he ran out of chips). Another popular commercial shortlisted by the group included executives, and others made to introduce a new (fictional), Doritos-flavored so-called "Doritos Beer", which, as the name implies, is a beer-flavored Doritos, with each chip containing as much alcohol as the equivalent of a 16-ounce can of beer. Executive Decision's introduction to eating beer-flavored chips ended with a drunken chip on top that was his underwear and tie . For Super Bowl XLIV , which entered four commercials, if the end of the commercial three ads swept the top 3 spots in that year's ad meter contest, all creators would be awarded ***$5 million, broken down into millions of dollars for first place, $600,000 for second place and $400,000 for third place, plus each vendor would get an additional $1 million.

For Super Bowl XLIII to air in Canada, Doritos aired a "Chip Hat" commercial for their new "Taste of the Unidentified" Chip Taste, and someone is offering a bonus of CDN $25,000 + 1% of everything! Related sales ads can both name and create new flavor ads. The new winner's name, Screaming Cheese (or in French, FROMAGE Fracassant), was submitted by Ryan Cooper Smith of Montreal.

For Super Bowl XLIV Doritos aired a "House Rules" commercial that was shortlisted as a "Crash the Super Bowl". It was ranked by ADBOWL as the second best commercial of the year.

For the XLVI Super Bowl commercial that aired, a grandmother and a baby are featured trying to get a bag of Doritos Slingshot to activate a wheelchair. The bag is stolen from the child, who keeps teasing them in the process. The baby reaches the bag and snatches it back just strong enough to realize it. Flattered by the child, Grandma and Baby eat the Doritos freely.

In 2008, Doritos was promoted in the "This World's" advertising campaign, a literally gleeful 30-second ad that featured Doritos-branded cornflakes into a planetary system 42 light-years away. The project is in collaboration with the EISCAT space center in Svalbard, Norway. The "You Bring It, We'll Play" contest chose June 12, 2008 to forward the winning ad. The advertisement beams toward the orbit of a planet with possible life in the distant star Ursa Major.

Doritos Wolves were the main sponsors for the 2002/03 and 2003/04 seasons, the latter spent in the Premier League. Doritos officially sponsored the "Hail to the Cheese" coverage of Stephen Colbert's Nacho Cheese Doritos 2008 presidential campaign. "The money given to Colbert could not be used to directly fund his campaign, so he used the money to fund the Colbert Report. He claimed that he would not use his program Stuffed Doritos, but inserted chips in these claims. After the campaign ended in failure, Colbert joked that his "body would stop producing bright orange waste." In March 2008, Colbert partnered with Doritos, specifically the Sweet & Spicy Chili flavor, to promote its Philadelphia-based Pennsylvania primary coverage. Doritos sponsorship of the Super Bowl halftime show in the 1990s

Canada In 2010, Doritos launched a "Viralocity" competition, asking the public to name a new flavor and generating an online video advertisement for a fictional new flavor, submitted by Natalie Armstrong. before she received the most points for her video based on a variety of factors, including the most widely viewed, to win a cash prize.

Doritos launched first in New Zealand in 2010, with salsa, nacho cheese, cheese supreme and savory flavors. It replaced the long-running CC brand.

Retired Frito-Lay marketing executive Archie, who had been credited with creating Doritos as one of the nation's first tortilla chip brands, died Sept. 20, 2011, at the age of 97 in Dallas, which is to say that the business's response was hardly enthusiastic about the idea of tortilla chips, but more about the marketing research for the Doritos release.

To coincide with the 50th anniversary, Taco Bell, Doritos and Taco Bell teamed up to form Doritos' LOCOS Tacos, which launched on March 8, 2012. Tacos are the standard crispy taco. Taco, either as a Doritos LOCOS Taco Supreme (beef, lettuce, tomato, shredded cheese, and yogurt), or canonical Doritos: LOCOS Taco (beef, lettuce, shredded cheese), but with a taco shell nacho cheese Doritos. From 1978 to 1997, Taco Bell and Doritos until Pepsi Pepsi spun off under the same corporate umbrella its would eventually become Yum The restaurant business was divided into! Brands .

In March 2012, a new line of Doritos was introduced: Doritos Hydrostatic. The chips are 40% larger than standard Doritos.

In March 2013, Doritos redesigned its packaging and logo as part of its first global marketing campaign. The "Bold" campaign will use crowdsourcing from 37 countries to focus on Dorito's initiatives, emphasizing a "live" attitude towards consumers at all times. The campaign kicks off with the South by Southwest Music Conference.

In April 2013, Dorito's released Dorito's LOCOS Chips with Nacho Cheese and Cool Ranch to match Taco Bell's campaign.