China News Service, Chongqing, April 28th
(Liang) "I stayed in a city full of reinforced concrete for a long time. This time I want to go for a walk in the mountains and relax during the holiday. " A few days before the May Day holiday, Ms. Wang, an urban white-collar worker in Chongqing, has started to make travel plans. Different from her previous online celebrity trip, this time she chose to take her family to rest in the countryside and feel poetic habitation.
Under the background of the normalization of epidemic prevention and control in China, outing and country tour have become common leisure choices for people on holidays. Many country houses in Shan Ye are becoming more and more popular. Urban people who have lived in high-rise buildings for a long time are keen to experience a different kind of "Komori life", and activities such as orchard picking, parent-child activities and farming experience are favored.
According to the travel trend recently released by Tujia B&B, the order volume of farm houses accounted for 5 1% during May Day, which was 20% higher than that of 202 1. This is the first time that rural housing orders exceeded urban housing during the May Day period.
On the 28th, Ms. Li, born after 1990s, shared her May Day holiday plan with the reporter of China News Service: "I booked a homestay in Jinyun Mountain, stayed with my husband and children for two days, walked on the stone steps in the quiet yard, got up early to see the fog in Yunshan, breathed fresh air and experienced the slow life outside the city."
Recently, the "Opinions on Further Releasing Consumption Potential and Promoting Sustainable Recovery of Consumption" issued by the General Office of the State Council, China mentioned that the consumption potential of counties and townships should be fully tapped; Improve the service environment and quality of rural tourism, leisure agriculture, cultural experience, healthy pension, homestay economy and outdoor sports.
The booking trend report of "2022 May Day Holiday B&B", an online booking platform focusing on short rent and Japanese rentals, shows that with the help of Zhou Bianyou, Beijing and Chongqing "one north and one south" topped the list of the most popular cities in May Day.
During the May Day holiday, the accommodation reservations for Chongqing Wushan Three Gorges Courtyard, Wuxi Chashan, Chongqing Family in Palestinian Village and Chengkou Forest Family are hot. "Zhou Bianyou has been very prosperous in the past two years, especially before the small holiday, the room is very tight." Jinyun Hotel is an old-fashioned hotel in Chongqing. Hu Hu, the person in charge, said: "At present, we have 14 rooms, and all rooms have been sold out during the May Day holiday, especially a single-family Baoyuan Hotel, which was booked more than 20 days ago."
Different from a few years ago, the main income of "Nongjiale" comes from catering. Nowadays, rural residents pay more attention to the user experience, and the hardware conditions are more distinctive, which can ensure that every tourist can live comfortably. For example, the "Fuzzy Nanshan" B&B in Nan 'an District of Chongqing, built on the mountain, is the life picture of Tao Yuanming's "Building a house in a humanistic environment without horses and chariots"; B&B in Banan District has 500 acres of organic farms, forest health areas, camping at the top of the mountain and parent-child interaction areas to help urbanites get out of their busy lives?
"The epidemic has changed people's travel consumption habits, and customized and personalized travel methods have become more and more popular among the public. The rural residential industry has a lot of room for growth. " Rospo, chief expert of china tourism academy Yangtze River Tourism Research Base, believes that at present, inter-provincial tourism is restricted, and rural residents' accommodation is the best "carrier" for urban people to have an outing and rural tourism. Now people's travel is no longer a traditional sightseeing purpose, but also pays more attention to in-depth experience. Villagers' hostels combine local customs and humanistic characteristics, and naturally become more and more popular.
The relevant person in charge of Chongqing Rural Revitalization Bureau said that village residence is a vivid practice of "clear water and green mountains are priceless treasures" and an important part of comprehensively promoting rural revitalization. In the future, the development of B&B needs to let tourists experience the rural life of "having a warm home indoors, picturesque scenery outside the window, eating country food, drinking camellia, strolling through country roads and watching the sunrise in the distance" and become a cultural enjoyment space with temperature, affection and art. (End)
Source: China News Network