"Alipay applet does not have the scale effect of WeChat". For example, in a hospital in Guangzhou, Alipay opened the service of registering pregnant women. The platform registered more than 400 people a day, and this department registered 500 people at most a day. ?

Registration, payment and other functions are the earliest convenience services opened by Alipay. Compared with the daily activities of some small programs on WeChat platform, the number of users of such applications is negligible, but this is related to the positioning of Alipay APP. Today, the motivation of most people to open Alipay is "thinking about using a certain function, which is actually a dilemma for Alipay", and it is also the starting point for positioning Alipay applets: "One of the main differences between information distribution and service distribution".

The value and advantages of WeChat applet;

First, the user's perspective

For users, applets have touched places that PC pages, official WeChat accounts, H5 and APP can't touch. Simply put, it was born to help users solve some special needs, such as when users don't have time, they want to control the memory space of mobile phones and don't want to download apps. "Embarrassment", small programs can play its role. In short, there are three points:

1, when using low frequency service.

Applets lower the threshold for using low-frequency service apps. When you need to use them, you can turn them off when you are finished. They won't occupy your phone memory all the time. You can delete them if you don't want to use them. This feature of running points just meets the needs of users when using low-frequency service apps, such as opening small programs when buying tickets, closing them after buying tickets, and opening them when necessary, so as to avoid that apps always occupy the memory of mobile phones but are rarely used.

2. When using offline services.

The offline value of applets is the most noteworthy, because users' demand for offline consumption is "fast", "flexible" and "run after use". For example, when ordering food in a restaurant, you only need to scan the QR code to access the applet and order food immediately. You don't have to download the app, you don't have to pay attention to the official WeChat account, and you don't have to wait in line for the waiters in the restaurant. At the same time, the loading speed is faster than H5, and the payment method is more convenient than H5, which can be said to be the most convenient way for users.

Therefore, the two have their own advantages and cannot be mentioned in the same breath.