Take the creative copy of hairy crabs as an example 1. Build user portrait: user demand map: gift certificate, price, package preservation, delivery speed, etc. , search for high-frequency words: price, gift certificate, time to market, etc. Baidu search popularity: price, recommended merchants, how to eat, common sense of hairy crabs, how to save them, etc.

2. Product attributes: category: hairy crabs, price: mid-range, covering all kinds of people at different prices, features: seasonal products, eaten once a year, delicious, fresh and distributed, food stalls.

3. Expression skills: exaggeration: expensive hairy crabs, dead crabs, etc. Compared with other hairy crabs, it can stimulate users to send moon cakes in the Mid-Autumn Festival, which is nothing new and causes interaction with users: giving parents and relatives essential gifts, popular science information, crab king and crab queen, etc.

4. Creative writing: exaggeration: hairy crab picture, 1500 yuan, both king crabs taste RMB. Use live broadcast to reveal what hairy crabs have experienced from tens of yuan to thousands of gift boxes. Interact with users and solve the questions raised by users in the live broadcast, such as how big is the hairy crab? What kind is it? Its price, etc.

Copywriting will show different effects for different people in different scenes. According to the user's needs, the paper lists and screens, and then presents the copy from different angles through different expression skills. Want to learn copywriting skills, look at the official WeChat account style copywriting.