The promotion scheme is as follows:
1. Online promotion
In the context of the epidemic, virtual live introduction is the mainstream of online activities. The activity is applied to holographic AR, reverse virtual screen, 7 platforms for stream pushing, virtual rocker arm of large scene and other resources.
2. Online DIY promotion
By simply clicking or dragging, users can complete a fun task according to their free play. This kind of activity has a smooth, low-difficulty operation and interesting content, which not only meets the social needs of users, but also satisfies the curiosity of "snoopers", killing two birds with one stone, and it is natural to forward and spread.
3. Online classroom promotion
is to let onlookers experience all kinds of handiwork and wonderful experiences through various activities. For example, on March 8 Women's Day, you can plan beauty and health care and floral hand-made activities; Invite professional beauticians to explain the misunderstanding of beauty and the correct methods of beauty, as well as whether the commonly used ingredients at home can be beautiful, how to properly care for the face and hands, and pay attention to food.
4. Bargaining activity
is to motivate users with materials, let users forward them to their friends voluntarily, and let friends get some benefits together with themselves. There are three key points in planning such activities: the number of hagglers needs to be controlled; Setting the difficulty of participation, including the amount of cutting a knife, the upper limit of bargaining, the minimum purchase amount, etc. (1 yuan or the low price acceptable to users); Product quality should pass customs clearance, timely delivery, and improve user satisfaction.
5. Sign-in promotion
The activity threshold of sign-in gift is low, which can stimulate the registration of new members on the one hand, and improve the activity of applets on the other hand, and cultivate the habit of using applets for members for a period of time.