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Will end B be a new starting point for Ali?
B2B entrepreneurship should also conform to the general trend. I believe that if you want to do something, you must be in a big wave. If this wave isn't here, it's no use for you here. The so-called tide is the trend. Is the big historical trend. What is a wave? It is a much bigger enterprise than you, and what it is willing to do is wave. In the tide, in the waves, if you keep your posture above you correctly, you can learn it.

So I have to ask myself whether what I am doing now is ok. If it can be proved to be correct, then this is the way to give the team chicken blood. We will do it in a more scientific way. On the right is the trend of the whole capital market in the past 20 years, the amount of investment and the events in the big capital market. For example, the Russian financial crisis, the Internet bubble, the sharp drop in exports in 2007, the financial crisis in 2008, and the restructuring of General Motors in 2009 can all find an obvious trend in the capital market.

So who are we going to compare with this trend? The contents in the middle are all Baidu's, that is to say, which company was founded in which year and when did something particularly important to the enterprise. I wrote about some companies that I think are important. For example: Apple, Yahoo, Amazon, Google, Sina and so on. And then to the present meituan. If we do some subdivision, we will find out what their main historical trend topics are during this period. For example, at the top, we call it the entrance. The KPI of the operation will change greatly, just as Gao said in his speech: the general trend of the world, wave after wave. At the same time, we will see that Ali, Tencent and Baidu are basically born once a year, and they are all bottom students. A few years later, I came out. I've experienced it myself. In 2000, Ali was dying, but he survived. Later, Ma Yun said that famous saying: Today is cruel, tomorrow is even more cruel, and the day after tomorrow will be fine. But most people are dead tomorrow night. This sentence is not said now, but when I was about to hang up in 2000.

Great companies must embrace the new wave if they want to live for a long time.

In this way, we will know: what is the topic in many times, when and why big financing was born. There is another topic: great companies have lived for a long time and must embrace the new wave. Ali is no better than the whole historical trend. If you are not good, then you need to know what the next wave is. Powerful entrepreneurs can know what the next wave is.

If the next wave is mobile, you will find what Ali is doing on the mobile side. Why is Ali getting worse and worse in recent years? Ali did three major events in succession on 20 13, 20 14 and 20 15. Ali said before: Let there be no hard business in the world. Let us have 1 10,000 achievements and 1 10,000 employment opportunities. 20 1 1, Ali founded Alibaba Cloud. At that time, everyone would think that Ma Yun was crazy and cheated. Everyone will think so. Because I was in charge of word-of-mouth marketing in Ali. I was in charge of the whole operation, and suddenly one day I was told that you people should stop doing it. You sell Alibaba Cloud's mobile phone. Are you out of your mind? So I won't play with you. I'm leaving. I didn't understand what people were going to do at that time.

Ali 20 13 launches rookie. Everyone wants to say: Is Ali crazy? Why do you want to do logistics yourself? Express delivery? What is he doing? In the first two years, we jointly bought land and built a joint warehouse. In 20 14, AliPay was upgraded to Ant Financial. Three things, I will find that the corporate vision of these three enterprises is different. The customers they serve are called small and medium-sized enterprises. Not before. And these three things together are the future information flow, logistics and capital flow.